Pure literature and popular literature had their own markets and reader groups. It was impossible to simply compare which was more profitable. However, on the whole, the sales volume and copyright income of pure literature were usually higher. This is because pure literature usually focuses more on the depth of writing, plot, and theme to attract more experienced readers and often requires a higher investment and time to write and publish. On the other hand, popular literature paid more attention to the audience's legibility and entertainment. It often had a wider audience and a faster transmission speed. This genre of literature usually did not require much professional knowledge and creative experience, so it was easier to produce and spread. However, the successful creation and publication of both pure literature and popular literature required good marketing strategies and solid writing skills. Therefore, whether one chose pure literature or popular literature, one needed to seriously consider their own creative direction and publishing strategy, and strive to improve their writing level and market influence.