In depth Characters with their own backstories, and connections, groups, the story is good as even though it has weak to strong kind of MC the young master kind of character are basically next to nil, or our MC is somehow a bigger young master so no killing and being chased for it on the continent. This is a pure pet based novel, no martial arts, no special techniques, just different kinds of pets, evolution, etc. The original pets are relevant till the end and the pets are actual beings not just weapons of power or anything, each of them have their own characteristics, skills, etc All in all a good story.

HUGE INFODUMPS! And author constantly repeats the same thing OVER AND OVER AND OVER again. Also, one chapter he introduces a new rule of this book, later he will break this rule. Let me put it this way. The normal conversation in this novel goes like this, Mc says something. The person mc is talking to replies with unfamiliar terminology. Author takes 3 paragraphs to explain. The mc replies with unknown terminology again. Author explains using 3 paragraph again. Every conversation is a tool for the author to dump huuuuge info that will probably never be mentioned again. 30 chapters in and VERY LITTLE has actually happened. But boy oh boy you probably know about half of all technical details on how fey, fey grades, fey characteristics, various companies, tools, fey cultivation plans used in this book's universe. Also, to the review that said no system, that is true. But the mc has a huge all encompassing cheat when it comes to feys. Not a bad thing per say but just mentioning. Dialogue is VERY dry because of the constant info dumps in them. So i s the exposition. And whenever any character in this story is feeling something, like happiness or anger, the author explains exactly why that character is feeling that, why the mc mad them feel like that, what the mc thinks about that character, etcetc you get my point. I mean the readers aren't dumb. the author doesn't have to explain why the mc's sister is feeling happy when the mc got her a good fey. But the author does, line by line, breaking down what she was feeling. Also, in this world it is apparently really hard for people to train something called 'runes'. But the mc just has to look in a certain random direction and recite poems. Then boom, new rune. Author said only contractors can choose skills for fey, but a few chapters later we see people choosing skill for fey not contracted to them. Author spends HUGE TIME explaining how things work, but when executing them in the book he literally throws all that out of the window and lets the characters break every rule he established. Oh and don't get me started with FEYS. Random fey appears, author takes a chapter to explain all the characteristics of that fey. Like he does that for almost every fey. Even the ones not related to mc or any major character. This is not a novel, it is one GIANT INFO DUMP or MONSTER ENCYCLOPEDIA. Not recommended.

Reveal spoiler

10% About Pets. 30% about How good the MC is and why people should worship him. 30% about politics / trade. 30% Repeating information or speaking useless information.

This is similar to Astral Pet Store, except no system (there's a stat screen though), no fighting (so far), and the MC is actually able to sell pets (isn't that wonderful?). The MC is a poor store owner who took over the shop at the age of 8 and taking care of his 6 year old sister. He raised her after their parents died and they developed a close relationship. Since the sister is talented, he struggles to make ends meet while also saving up to send her to school. He's a transmigrator who brought a special type of fey, pet, with him from his previous life but hasn't awakened until now. This is where he gets his MC exclusive cheat to improve his and his sister's life. This is where he unlocks his abilities to boost fey's abilities and evolve them into the next rank among other things. There doesn't seem to be much fighting so far, since he has an attribute for healing, support, and plant type fey it's most likely going to go down the store owner route rather than adventurous type of novel. That said, MC's probably still going to get into fights and explore dangerous areas later on anyways. It's a good novel for those who like novels like store owner type novels and summoner/pet novels.

Nothing happens in the first 30 chapters. I'm not joking. Sure he gets his ability but the author spends so much time just galivanting and increasing word count that nothing happens. Just when you think he's going to start being a merchant he wastes more time at other things. Don't waste your stones.

Wow, just wow. I'm speechless how good this pet store novel is. Great world building, character designs, reasonable cheat, and most importantly no system. Not having a system in a genre of a novel that are mostly composed of systems feel really nice and refreshing.

Not even 100 chapters in Raws and I am already vomiting blood. I get that the Author may be a new writer (If I read machine translation correctly) But dang story-wise it's bad. I grit my teeth when he joined the 'adventure guild' . It's going further away from being 'merchant'. Just full of cliches

Read till Ch 334 and i have to say im extremely dissapointed with the author. It was one of the best novels i have read so far,interesting with good plots with a little bit of slice of life, BUT... in the newer chapters the author stretching the chapters like theres no tommorow with so much repetitive details that it becomes impossible to read with no story progression,it becomes a chore much less enjoyable. For example.. The protagonist tries to do something and had a thought....proceed to write 3 chapter explaining his thought with useless descriptions wHICH are so repetitive and boring. It could have been one of the best novel i would recommend to friends but i have to drop it now.