World's Biggest Secret

Mike streamed on WiTube Live, however, Lenny felt it would be too 'on the nose' if he streamed there too, considering he was going to mask his identity and attempt to appeal to the same type of audience.

Apart from WiTube Live, Lenny considered only three other options: Facegram Live, TinkTonk LIVE, and Glitch. 

There was Tweeter Live and Kicker.com—a new streaming platform, but they weren't geared to Lenny's needs. 

The type of content he saw himself making wasn't geared to the audience of Tweeter. And Kicker.com, despite harboring a favorable 95-5 revenue split, only possessed an average of 152,000 monthly viewers, which was almost minuscule compared to other platforms.

Focusing on the three possible options, starting with Facegram Live, he learned he must have 10,000 followers and 600,000 minutes viewed in the last 60 days to activate in-stream ads for monetization.