Puyang Online MediaPuyang Online Media was a private enterprise in Puyang City, mainly involved in the media/publishing/cultural communication field. The company had a recruitment requirement for a website editor position. The number of applicants was 12. The job requirements were that the job seeker had certain writing and communication skills, had a college degree or above, was between 18 - 30 years old, and was looking for a full-time job. It was best to have more than two years of work experience. Once hired, the basic salary would start at 3000 yuan. Puyang Online Media's address was 262 Huanghe Road, Puyang City. In addition, the Puyang Online app was a diverse news client created by the media for Puyang users. It allowed users to read the news, post, find food, drink, and entertainment around them. It provided a variety of life services, such as watching the weather, checking for illegal activities, finding a house, etc. There were also function sections such as news, I want to expose, wonderful moments, life entertainment, etc., which allowed users to understand local and world news, share new things around them, view wonderful graphic information, and read life information.
What is self-media writing?Self-media writing refers to a form of online writing where individuals or small teams use their own personal platforms (such as blog, Weixin Official Accounts, Weibo, etc.) or third-party platforms (such as Zhihu, Douban, etc.) to publish content and promote and spread it through search engines and other channels.
The characteristics of self-media writing were flexibility, high autonomy, and targeted audiences. Creators could write their own content based on their interests, professional background, opinions, and other aspects, and use various social media platforms to promote and promote. Self-media writers had a wide range of audiences, and they were not restricted by traditional media. They could express their thoughts and opinions more freely.
The advantage of self-media writing was that it had autonomy and flexibility. Creators could create content according to their own interests and professional background, and at the same time, they could better grasp their own audience. However, due to the lack of credibility and credibility of traditional media, creators needed to pay more attention to quality in the writing process to improve their creative level and reputation.
Self-media writing methodThe following are some ways to write for the media:
** I. Writing Steps **
1. ** Confirm topic selection **
- He could choose from the topic library that he had accumulated, follow the hot topics, or get inspiration from chatting. For example, in the self-media writing camp, someone decided on a topic based on the inspiration of the owner's chat.
2. ** Confirm Title **
- Think of three headlines and choose the one that will attract the readers the most. If you don't succeed, you can copy the title of a high-view article.
3. ** Make an outline **
- Just like a book's table of contents, it would list the outline of the article, which would help to organize the structure of the article.
4. ** Complete the content **
- According to each big outline, supplement the sub-content to enrich the content of the article.
5. ** Find the accompanying picture **
- You can use copyright-free photo websites to obtain photos. If there are no suitable ones, you can also take photos yourself.
6. ** Refine the layout **
- With the help of tools such as the public account publishing platform, free materials were used for publishing. The simple and clean layout was more popular with readers.
** 2. Text structure **
1. ** Timeline structure **
- Arrange the content of the article according to the time sequence, from the past to the present or from yesterday to tomorrow. To avoid writing it as a running account, it needs to be lively and interesting.
2. ** Evolutionary structure **
- Use the logical order of "first, second, last" to explain the point.
3. ** Cause and effect structure **
- He could first present the result and then explain the reason, or he could first throw out the problem and then explain the solution.
4. ** Comparing the structure **
- By comparing multiple objects, the content of the article would be richer and more readable.
5. ** Parallel structure **
- People and things were listed in parallel, without any distinction between primary and secondary. It was suitable for writing a summary article.
6. ** Evaluation structure **
- Can be used to comment on a matter (such as book reviews, film reviews, hot events, etc.).
** 3. Techniques related to writing content **
1. ** Beginning **
- ** Storytelling **: Start with a short story, which will easily resonate with the readers. For example, when writing an article on time management, you can tell the story of someone who found a good way to change their life after running out of time, and then lead to the main topic.
- ** Ask a question **: Ask a question that directly hits the user's pain point and arouse the reader's curiosity. For example, you can ask if you are troubled by improving your work efficiency.
- ** Citing famous sayings **: Citing famous sayings can increase the authority and attractiveness of the article.
2. ** Text **
- ** Clear structure **: The article should include an introduction (leading to the topic), a body (opening the topic, providing detailed information and insights), and a conclusion (concluding the content of the article, calling for action or making suggestions).
- ** Details are specific and practical **: Sharing specific experiences, methods, and cases. For example, when introducing ways to improve work efficiency, explain time management methods (such as GTD method, Pomodoro method, etc.) and combine them with cases.
- ** Use concise and easy-to-understand language **: Since the articles are for the public, they should avoid using overly professional or complicated terms and use easy-to-understand expressions.
In addition, when he could not continue writing:
1. ** You can stop writing, but don't stop for too long. ** The longer you stop, the less you want to write.
2. [Change of Mind]: When you can't write, do something else, but you can still think about the content of your writing.
3. [Clear your own role: You are both the party B and the party A in terms of writing. Some writers will sign a writing contract with themselves.]
Self-media writing platformThe following are some of the self-media writing platforms:
- Headline number: The traffic pool is huge, and the way to cash in is direct. As long as the article is original and has a good reading volume, it can be divided into the total advertising fee of the platform to earn revenue. Q & A can also be realized.
- Wechat accounts: For example,"The Silent Great entertainer", the types of articles included entertainment hot analysis, entertainment character reports, film and television drama reviews, etc., with a draft fee of 500 yuan per article;"Wild Horse Youth" focused on multiple emotions, and the types of articles included gender equality, reflection on the existing marriage system, multiple fertility views, etc., with a draft fee of 200/1,000 words;"Little Yuan's Study" mainly collected adult articles, suitable for novices to submit.
- Read some stories every day: suitable for story writing. There are various ways to cash in from time to time, such as writing activities, creative motivation, and signing contracts with the platform. Recently, there is a "Story Storage Plan Essay Competition" activity.
- Netease Snail Reading: You can write an article on the platform. If you are recommended, you may become a snail certified reader. The reader will receive royalties and peripheral rights.
The content of the media writing platformThe following are some of the self-media writing platforms and their related content:
** 1. Weixin Official Accounts **
1. ** Location and update of content **
- He had to be clear about the content positioning, choose the areas that he was good at and the audience was interested in, and continuously update high-quality content to maintain the attention of fans.
2. ** Fan interaction and realization **
- Active interaction with fans, such as replying to comments, conducting online and offline activities, and increasing the stickiness of fans. When the fan base was stable, it could be realized through advertising cooperation, paid reading, membership, and so on.
** 2. TikTok and Kuaishou (Short videos Domain)**
1. ** Creation and drainage of content **
- He combined his writing skills to create interesting, meaningful, and in-depth Short videos content, and used Short videos and live broadcasts to quickly channel and cash in.
2. ** Fan interaction and realization **
- Through live streaming, he could interact with his fans in real time, answer questions, share experiences, and enhance the trust of his fans. At the same time, he could use the platform's e-commerce function to recommend related products or services to achieve rapid cash flow.
** 3. Zhihu (High Quality Q & A Community)**
1. ** Knowledge display and fan accumulation **
- He would provide high-quality and valuable answers in his field of expertise, set up a personal column, publish a series of articles, and increase his personal brand influence.
2. ** Realization Method **
- Through Zhihu Live, Yanxuan members, and other means to provide paid Q & A, courses, and other services to realize the realization of knowledge.
** 4. Bilibili (A video sharing platform based on 2D culture)**
1. ** Creation of content **
- Create interesting and creative video content based on the characteristics of B site users, such as anime commentary, game reviews, etc.
2. ** Expanding influence and realizing profits **
- Cooperate with other UP Masters to create content to expand their influence. At the same time, cooperate with brands to advertise and implant product promotions to realize cash flow.
** 5. Netease Snail Reading **
1. ** Leader-in-charge mechanism **
- If the article written on the platform was recommended, it might become a snail certified reader. In addition to the manuscript fee, the reader would also have peripheral rights (the previous manuscript fee was 10,000 yuan, and it was unknown if there was any change in the near future).
** 6. Read some stories every day **
1. ** For content and activities **
- It was suitable for story writing. Recently, there was a "Story Storage Plan Essay Competition" activity. The platform also had various ways to cash in, such as irregular creative activities, creative encouragement, and signing contracts with the platform.
** 7. Headline #**
1. ** Realizing the advantages **
- The article and Q & A conversion method was more recommended. As long as the author created an original article, the article could be directly converted into advertising fees (the headline number was directly divided according to the total advertising fees of the platform). The higher the reading volume, the more revenue. In addition, there was the advantage of a huge traffic pool.
** 8. Wechat account "The Silent Great entertainer"**
1. ** Contribution type and payment **
- The types of articles were entertainment hot analysis, entertainment character reports, film and television drama reviews, and the standard fee was 500 yuan per article.
2. ** Method of submission **
- He found "Call for Contribution" at the bottom right of the official account's menu bar and clicked to browse the detailed call for contribution instructions.
** 9. Wechat account "Wild Horse Youth"**
1. ** Contribution type and payment **
- The types of manuscripts were gender equality, reflection on the existing marriage system, and pluralistic fertility. The standard fee was 200 yuan/1,000 words.
2. ** Method of submission **
- Find the words "Call for Contribution" on the right side of the Wechat account menu bar to obtain detailed guidelines and requirements for the call for contributions.
** 10. Wechat account, Little Yuan's Study **
1. ** Call for Contribution **
- It mainly accepted long-term articles and did not pay a high fee. The owner welcomed novice authors with real experiences and sensitive personalities to submit.
How to be a successful online mediaHere are some key steps to becoming a successful online media outlet:
1. Confirm your audience and position: Confirm your audience and creative direction, determine your position and style.
2. Build brand and reputation: Brand and reputation are very important in online self-media. He wanted to build his own brand, increase his popularity, and actively interact with readers to answer their questions to build a good reputation.
3. Maintain continuous creation: Online self-media needs continuous creation to maintain the interest of readers. He had to constantly bring forth new ideas to maintain the vitality and freshness of his creation.
4. Use technology and tools: Online self-media needs to use various technologies and tools such as social media, search engine optimization, and SEO to increase their exposure and traffic.
5. Managing time and resources reasonably: Online self-media needs to invest a lot of time and energy, so it is necessary to manage time and resources reasonably to avoid waste and over-investment.
6. Cooperation and expansion: Cooperate with other e-media companies or expand your audience and field to expand your influence and benefits.
Successful online self-media needed continuous efforts and innovation to establish their own brand and reputation, maintain continuous creation, use technology and tools, manage time and resources reasonably, cooperate and expand.
What are the online media platforms?The online self-media platform referred to a platform that independently published, disseminated, and shared information on the Internet. It could be published through personal accounts, platform matrices, and other means. The following are some common online self-media platforms:
1 Weixin Official Accounts: It is one of the world's largest Chinese social media platforms for posting in the form of text, pictures, videos, etc.
2. Weibo: It is one of the largest social media platforms in China that posts in the form of text, pictures, videos, etc.
3. TikTok: Releasing in the form of Short videos allows users to upload, edit, and share Short videos to showcase their talents, lives, and ideas.
4 Zhihu: By posting in the form of questions and answers, users can share their knowledge, experience, and insights on the platform.
5B Station: Releasing in the form of videos is one of the largest video sharing platforms in China.
6. Little Red Book: Releases content such as shopping, beauty, fashion, travel, etc. Users can share their life experiences and shopping experiences through notes.
These were some of the common online self-media platforms. Of course, there were many other platforms such as Jianshu, Netease Cloud Music, Douban, and so on. These platforms provided a space for users to share, communicate, and create. They also provided more possibilities and development space for traditional media.
What are the routines of self-media writing?Self-media writing was a way to publish content individually or as a team and attract fans and readers through online platforms. Here are some common self-media writing routines:
Title Party: Use an attractive title in the article title to attract more readers. Headlines can be exaggerated, false, or misleading to attract the reader's attention.
Hot topics: Pay attention to current hot topics and use them to attract readers. Self-media authors usually write articles related to hot topics and quote relevant data or information in the article to prove their views.
3. Storytelling: Self-media authors usually attract readers in the form of stories. A story could be real or fictional. Both real and fictional stories could be used to attract the interest of readers.
4. Data analysis: Self-media authors usually quote relevant data or information to support their views. The data could be real or fake. Through data analysis, authors could better understand the interests and needs of readers and adjust their writing direction.
Chicken Soup Writing: Self-media authors usually write inspiring articles to attract readers 'interest. These articles were usually filled with positive energy, encouraging readers to actively pursue their dreams.
Emotional articles: Self-media authors usually pay attention to social hot topics and write emotional articles. These articles usually focus on topics such as social justice, family, friendship, etc. to attract readers 'interest.
These are some of the common routines of self-media writing. Different self-media authors may use different writing methods to meet the needs of different readers.
What are the self-media writing platformsA self-media writing platform refers to a form of online writing where individuals or small teams use their own social media accounts, blog, and other platforms to independently publish content and carry out commercial realization. The following are some of the more well-known self-media writing platforms:
1 Weixin Official Accounts: A social media platform launched by the company, allowing users to post articles, pictures, videos, and other content on the platform for commercial realization.
2 Zhihu: A knowledge sharing community user can post articles, pictures, videos and other content on the platform and communicate and discuss with other users.
3. Simple Books: A light blog platform where users can post articles, pictures, videos and other content on the platform and communicate and interact with other users.
4. Douban: A literature and art community user can publish articles, pictures, videos and other content on the platform and carry out commercial realization.
5. Headline number: A content distribution platform launched by Jinri Toutiao. Users can publish articles, pictures, videos, and other content on the platform and realize commercial realization.
Big Fish: A content distribution platform launched by Big Fish Information. Users can publish articles, pictures, videos and other content on the platform and carry out commercial realization.
These were some of the more well-known self-media writing platforms. Of course, there were other platforms such as Netease Cloud Music, Weibo, and so on. Choosing a platform that suits your writing style and constantly improving your content is the key to becoming a successful self-media author.
What are the self-media writing platforms?The following are some of the self-media writing platforms:
1. * * Wechat official account **: It occupies an important position in the field of self-media and follows the principle that content is king.
2. [Zhihu]: A high-quality Q & A community, which is beneficial for writers to display their professional knowledge, accumulate fans, and realize cash flow.
3. * * Headline number **: The traffic pool is huge, and the way to cash in is direct. For example, as long as the author creates an original article and the article has a good reading rate, it can be directly converted into advertising fees. The article cash and question and answer cash are both recommended.
4. * * Netease Snail Reading **: You can write manuscripts on the platform to earn money. If the article is recommended, you may become a snail certified reader. In addition to the manuscript fee, the reader also has peripheral rights.
5. * * Read some stories every day **: suitable for story writing. There are various ways to cash in from time to time, such as writing activities, writing motivation, and signing contracts with the platform, such as the recent "Story Storage Plan Essay Competition" activity.
6. * * Wechat account "The Silent Great entertainer"**: It was an entertainment viewpoint account that had a temperature. The types of articles included entertainment hot analysis, entertainment character reports, film and television drama reviews, etc. The standard fee was 500 yuan per article.
7. * * Wechat account "Wild Horse Youth"**: An emotional account that focuses on multiple emotions. The types of manuscripts include gender equality, reflection on the existing marriage system, and multiple fertility views. The standard fee is 200 yuan/1,000 words.
8. * * Official account "Little Yuan's Study"**: A platform for submitting adult novels. The owner of the account welcomes new authors with real experiences and sensitive personalities to submit.