Yes, they can. Many business profiles on various platforms have the option to share stories to engage with their audience and showcase their activities.
I don't have a definite answer for you. Sometimes the three profiles could be related to different perspectives, stages of the story, or even different themes. It all depends on how they're used and presented.
Start by imagining the character's background, personality traits, and goals. Also think about their appearance and any quirks or habits. That'll give you a good foundation.