In some fanfictions, external forces might be the cause. Perhaps a powerful enemy threatens Hinata and tells her that staying with Naruto will put him in danger. So, to protect Naruto, she decides to abandon him. This adds a tragic and self - sacrificing element to the story.
One possible reason could be that the writer lost inspiration. Jiraiya has a complex character in the Naruto series, and it might be difficult to keep coming up with new and interesting plotlines for him in fanfiction. Another reason could be that the writer got involved in other projects or fandoms and simply didn't have the time to continue with the Naruto fanfiction centered around Jiraiya.
One reason could be envy. Maybe Naruto sees Hinata as having something he doesn't, like a more stable family situation, and he lashes out in jealousy. Another reason might be that he's just being a typical, rambunctious kid who doesn't realize the impact of his words or actions on Hinata.
One possible reason could be jealousy. If Naruto becomes too powerful too quickly, his friends might feel overshadowed and abandon him out of envy.
One possible reason could be a misunderstanding. Maybe Naruto was in a situation where it looked like he was cheating, but in reality, it was all a big mix - up. Another reason could be that the writer of the fanfiction wants to explore a darker side of Naruto's character. Or perhaps there's some sort of outside influence, like an enemy using some kind of mind - control on Naruto to make him act out of character.
A simple reason could be that they are poisoned. An enemy might have laced their food or drink with a slow - acting poison that causes them to faint at an unexpected moment.
In certain fanfictions, Naruto might have a pre - existing relationship or unrequited love for someone else. This could make him overlook Hinata or even seem to dislike her because his heart is set on another character.
One possible reason could be a huge misunderstanding. Maybe he thought Hinata did something really bad to his friends, like unknowingly leading the enemy to them. Without knowing the truth, his hot - headed nature made him lash out.
One possible reason could be some sort of dark influence or curse that makes her lose her maternal instincts. Maybe a powerful enemy targets her and in order to protect Naruto from further danger related to her, she feels forced to abandon him. Another reason might be that she is made to believe false information about Naruto, such as that he will bring great disaster to the village in the future.
One possible reason could be jealousy. Maybe Naruto has achieved something great and his friends are envious. Another reason might be a misunderstanding. There could have been some false rumors or misinterpretations of Naruto's actions that led his friends to believe he wasn't trustworthy or a good friend.
One possible reason could be that Naruto discovers some dark secrets about the village leadership that go against his values. For example, if he finds out that they have been using underhanded means to maintain power.