Listening to the Flower Wine Company Denying the 315 Report
Tinghua Wine Company did not completely deny the content of the report when they responded to the questions of CCTV's March 15 report. The company expressed that it attached great importance to the problems mentioned in the CCTV March 15 report and set up a special team to carry out inspection and correction work. However, the current information was not enough to confirm whether the accusations in the report were denied.
Listening Flower Wine
Tinghua Wine (600381) was a white wine product produced by Qinghai Spring (600381.SH) Company. The company was exposed at the CCTV 3.15 gala for suspected violation of advertising laws, attracting the attention of the market and investors. Tinghua wine was sold at a high price, but the publicity behind it was suspected of exaggeration. In the short film of the party, the staff of the Listening Flower Wine Experience Store promoted that the wine had multiple health functions, including the regulation of the cardiovascular system, sexual function, anti-tumor, immunity, and deep sleep. However, these advertisements violated the provisions of the Advertising Law of the People's Republic of China. Qinghai Spring Company had set up a special team to carry out inspection and correction work, and expressed sincere apologies to the public and consumers. At present, Tinghua Wine's stock price fell to a limit on the first trading day after the exposure, and its market value shrank by 387 million yuan.
Listening Flower Wine
Tinghua Liquor was a high-end liquor brand launched by Yibin Tinghua Liquor Development Co., Ltd. The wine was made from mature wine, which was fermented and concentrated through special techniques to achieve the goal of health. Zhang Xuefeng, the founder of the Listening Flower Wine, once said that the inspiration for the wine came from his experience of meeting Taishang Laojun in his dream and writing a word. Tinghua Wine claimed to have a variety of health effects in its publicity, and invited many Nobel Prize winners as the chief scientist of the product. However, the high price and false claims in the promotion caused controversy and doubt. The CCTV 315 gala exposed Tinghua Wine's suspected violation of advertising laws and triggered an investigation by the supervisory department. Overall, Tinghua liquor was a high-end liquor brand that received much attention, but its true value and efficacy were still controversial.
The Price of Listening Flower Wine
The price of the Tinghua wine varied according to the information provided. According to the document [1], the standard price of Tinghua wine was 5860 yuan, while the premium price was 58600 yuan. However, according to the latest information in document [7] and document [8], the dealer settlement price of the standard bottle of Tinghua wine had been adjusted to 3989 yuan. Therefore, the price of the Tinghua wine might change.
How about listening to flower wine
Tinghua liquor was a controversial type of white liquor. Some people thought that it had a unique taste and rich layers, which could bring people a comprehensive sensory experience. Some people had a good evaluation of its taste. They thought that it had a mellow first fragrance and an obvious fragrance that could fully satisfy people's various senses. In addition, it was also known as Shengjin white wine. It was said that it could increase saliva secretion, enhance taste, and make food more delicious. However, there were also people who questioned the marketing method of Tinghua Wine, believing that its publicity was fake and suspected of unfair competition. In addition, the price of the Listening Flower Wine was also controversial. Some people thought that its price was too high and not worth buying. In general, the taste and quality of the Listening Flower Wine varied from person to person, and it required personal evaluation.
How much is a bottle of Listening Flower Wine?
According to the search results provided, the price of Tinghua wine was 5860 yuan per bottle and 58600 yuan per bottle.
Listening Flower Wine Owner Zhang Xuefeng
Zhang Xuefeng was the founder of Tinghua Wine and the chairman and general manager of Qinghai Spring. He had extensive experience in the wine and health industry and held senior positions in several companies. Although his so-called " technological innovation " was questioned by industry insiders, his operational strategy had achieved significant results in terms of revenue. Zhang Xuefeng also promoted Tinghua wine by inviting Nobel Prize winners to be the chief scientist of the product, earning enough attention. The inspiration for the development of the Listening Flower Wine came from a word written by Laojun in Zhang Xuefeng's dream, claiming that it was a great favor from God to the drinker. In general, Zhang Xuefeng showed innovation and enthusiasm in the liquor industry.
Listening to the fraud of flowers and wine
The marketing method of Tinghua Wine was suspected of fraud. If it was verified, the consumer had the right to demand three times the compensation. According to lawyer Zhou Chuikun, a partner at the global headquarters of Pacific Century, if Tinghua Wine used fraud to make consumers buy products without knowing, consumers could ask the operator to refund three times the price of the goods. The way Tinghua wine was promoted violated the laws and regulations of alcohol advertisements. According to the provisions of the Food Safety Law and the Advertising Law, the content of food advertisements should be true and legal, and should not involve disease prevention and treatment functions. Alcohol advertisements should not contain explicit or implied effects such as eliminating tension and anxiety and increasing physical strength. Tinghua Wine's publicity methods were suspected of unfair competition, false publicity, and fraud. In addition, Tinghua wine was expensive. If it constituted a crime, the person responsible might be sentenced to fixed-term imprisonment or detention and fined. The consumers should protect their own rights and interests. If they found out about the fraud of the Tinghua wine, they could ask for three times the compensation.
Macau Flower Wine 53 degrees
The average price of the 53-degree wine in Macau was 5000 Australian dollars.
Flower Wine TV Series
" The Moon in the World of Flowers and Wine " was an ancient online TV series, with Jiang Yiyi and Ao Ziyi as the leading actors. The drama told the story of Mo Yueying and Hua Wuyou who met each other because of drinking. They experienced hardships, growth, and storms together, and finally came together. The series had a total of 24 episodes and would be broadcast in 2023. The plot used the unique entry point of the wine merchant to show the epitome of the "business" behavior of the ancient scholars, farmers, industry and commerce. At the same time, it also paid attention to the authenticity and study of the ancient wine culture. The production team also strived for excellence in terms of makeup and props, displaying the elegance of the ancient wine craftsmen.
Flower Wine Mountain River Order
The wine in the flowers was an allusion to a poem in the Order of Mountains and Rivers. It came from Li Bai, a poet of the Tang Dynasty, who wrote the Four Songs of Drinking Alone under the Moon. The poem wrote,"A pot of wine among the flowers, drinking alone without a blind date." I raise my cup to invite the bright moon to become three people." This poem meant to place a pot of fine wine among the flowers and drink alone without friends or relatives. This poem was also quoted in the TV series " Mountain River Order " to invite others to drink together.