The following conditions must be met to join the Overlord Tea Concubine: First, the Franchisee must have legal business qualifications, sufficient financial strength, and a good business reputation. Secondly, the Franchisee needed to have a certain understanding of the tea industry, with a certain management ability and market sensitivity. Franchise stores needed to be located in a bustling business district or a crowded area with a certain degree of brand exposure and customer flow. In addition, the store also had to meet the requirements of the Overlord Tea Concubine's store image, ensuring that the store decoration and atmosphere matched the brand image. Franchisees also needed to receive unified management and training from the headquarters, abide by the headquarters 'business philosophy and specifications, and receive technical guidance and training from the headquarters to ensure the stability of store operations and the unity of quality. Finally, the Franchisee had to bear certain risks and responsibilities.
Chaji was a new Chinese tea brand that was born in Yunnan in 2017. The brand insisted on using good tea and milk to make health-friendly tea drinks, providing tea lovers with refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine had 2700 acres of Oolong Tea Garden and fresh milk from the carefully selected Sunshine Ranch. At the same time, she used freshly picked fruits to inherit the spirit of the ancient tea-horse road and connect the eastern and western cultures. The brand name was taken from the Chinese epic story Farewell My Concubine. Overlord Tea Concubine's signature product was Boya Absolute String, which sold an average of more than 10 million cups per year. In the past five years, Chaji had gradually expanded to Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions, and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. The number of stores worldwide had exceeded 3450. The Overlord Tea Concubine was scheduled to be listed in the United States on April 11, 2024. The brand was committed to combining oriental culture with tea inheritance and innovation to create a new oriental tea shop.
Chawangchaji and Chayanyuese were two well-known milk tea brands. There were some differences in their marketing strategies and development models. Overlord Tea Concubine adopted the direct sales + alliance mode, while Cha Yan Yue Se adopted the pure direct sales mode. Chaji was even more aggressive in expansion, planning to increase the number of stores this year, and had already opened more than 60 stores in Southeast Asian countries. Chayan Yuese was relatively conservative. Currently, the stores were mainly concentrated in Hunan Province and had not yet entered the first-tier cities. There was no clear answer to the question of which brand tasted better in the document. The Overlord Tea Concubine emphasized the original leaf tea soup, while the tea color focused on creativity and taste. However, the specific evaluation and comparison were not mentioned in the document.
The founder of the Overlord Tea Concubine was Zhang Junjie.
Based on the provided search results, there are multiple documents that mention "Ba Wang Cha Ji evaluation". However, the information in these documents mainly focuses on the taste and flavors of the different tea options offered by Ba Wang Cha Ji. There is no specific comprehensive evaluation or review of Ba Wang Cha Ji as a whole. Therefore, based on the given search results, I don't have enough information to provide a detailed evaluation of Ba Wang Cha Ji.
The Overlord Tea Concubine's formula included the use of jasmine green tea as a base and the creation of the popular product, Boya Absolute String. Boya Juexian's base formula did not contain creamer and non-vegetable fat powder, which was more in line with the needs of healthy consumption. In terms of price, the Overlord Tea Concubine chose a price range of 15-20 yuan. The specific steps included adding 30 grams of tea leaves into 960 milliliters of boiling water and stewing for 12 minutes. After filtering out the tea dregs, throw them away. Add about 600 grams of ice cubes into the tea. After the ice cubes melted, the tea soup would be ready. Then, add 20 grams of coffee milk (or 20 grams of light cream), 80ml of pure milk, 220ml of tea soup, and an appropriate amount of syrup into the ice and shake it evenly.
The Overlord Tea Concubine was not yet on the market. Although there were reports that the Overlord Tea Concubine planned to go public in the United States this year, there was no exact listing date or public response. Therefore, it could be concluded that the Overlord Tea Concubine was not yet on the market.
The name of the Overlord Tea Concubine originated from the Chinese epic story, Farewell My Concubine. This story originated from the Records of the Historian, Xiang Yu's Biography. It described a passage of words that Xiang Yu had said before he committed suicide." Eight thousand sons of Ji and Jiang Dong crossed the river and went west. Now, none of them have returned. Even if my father and brother in Jiang Dong pity me and make me king, how can I face them! Even if he doesn't say anything, I don't think I'm worthy of my heart!" Although Xiang Yu had been defeated, his loyalty to the Jiangdong disciples had moved the world. Yuji and Xiangyu had both died for the most precious persistence in their hearts. The Overlord Tea Concubine's obsession with Chinese tea culture was reflected in this pride and persistence.
The recipe of Overlord Tea Concubine would vary according to different regions and personal tastes. We can find a few common recipes for Overlord Tea Concubine. One of the common recipes was that the ingredients included 200ml of fresh milk, 2 teaspoons of black tea bag or black tea powder, an appropriate amount of brown sugar pearls, and an appropriate amount of ice cubes. The preparation steps included putting the black tea bag or black tea powder into a cup to brew, putting the brewed black tea into the refrigerator to chill, preparing a small pot to cook the brown sugar pearls, fishing out the cooked pearls and rinsing them in cold water, taking out the chilled black tea, adding fresh milk, adding ice cubes, and stirring evenly. In addition, there were other formulas such as the Overlord Tea Concubine Seven Mile Fragrance formula and the Boya Absolute Flux formula. The specific ingredients and steps could be found in the relevant search results. In general, the recipe of the Overlord Tea Concubine could be adjusted according to one's personal taste and preference.
Chaji's products included a variety of tea drinks and specialty drinks, such as milk tea, fruit tea, cheese tea, and so on. Some of the signature products included Water Moon Guanyin, Drunken Yunnan, Jade Dew Dust, Green Butter Guanyin, White Mist Red Dust, Osmanthus Fragrance, Treeless Bodhi, Youlan Mingyan, Guangling Powder, Fresh Tea, Baili, etc. In addition, the Overlord Tea Concubine also launched seasonal products such as the camelia series and the rose series.
Chaji was a new Chinese tea brand that was currently showing strong growth in the domestic tea market. The Overlord Tea Concubine had expanded rapidly in just a few years. The number of stores had exceeded 2500, and it was planned to reach 2000+ stores by 2022. The brand's competitiveness in the market was reflected in its unique differentiated positioning and product strategy. The Overlord Tea Concubine focused on the original leaf fresh milk tea and focused on the big single product strategy, forming a clear difference from other tea brands. In addition, the Overlord Tea Concubine also focused on brand building, organizational strength building, and tea garden supply chain construction to support its future development. Although the future of the Overlord Tea Concubine was promising, the competition in the tea market was fierce, and the future development needed further observation.