It depends on how you define success. In terms of popularity, ghost stories have a significant fan base in Japan. Many traditional and modern ghost stories have captured people's imaginations and become part of the cultural fabric. However, success can also be measured in terms of critical acclaim or commercial success, and that might vary depending on specific works.
One common element is the presence of vengeful spirits. In many Japanese ghost stories, like 'Yotsuya Kaidan', the spirits come back to take revenge on those who wronged them during their lives. Another element is the use of specific locations. For example, old wells, abandoned houses, or lonely forests are often the settings for these ghostly tales, as in 'Banchō Sarayashiki' where the well is a central part of the story.
Well, it has started to become more popular outside of Japan in recent years. The global interest in Japanese horror and its unique cultural elements has led to the Hanako ghost story being shared and known in other countries. However, it's not as widespread as some mainstream Western horror concepts, but it's definitely getting more recognition among those interested in Japanese culture and horror.
One common element is the presence of vengeful spirits. These are often students or teachers who met with some sort of injustice or tragic end in the school, like being bullied or having an accident.
In some Japanese ghost school tales, there are stories of a haunted classroom. Students claim to see the figure of a teacher who hanged himself in that very room long ago. The apparition is said to still give lessons, and if you look closely, you can see a noose around his neck. It's a spooky reminder of the school's past tragedies.