Online culture refers to the cultural phenomena formed on the Internet, including online literature, online music, online movies, online animation, online games, and other online cultural products. The formation of network culture was inseparable from the development of information technology. With the popularity and development of the Internet, people can obtain information and exchange ideas more conveniently, thus creating a variety of online cultural products. At the same time, network culture is also influenced by people's aesthetic concepts and values, forming its own unique cultural style and aesthetic standards. Internet culture is open, innovative, and dynamic. Online cultural products could be directly published and disseminated on the Internet without the limitations of time and space. At the same time, online cultural products can also communicate and interact with other cultural products through the Internet to form a richer cultural ecosystem. Internet culture played an important role in modern society. It provides people with more entertainment and cultural choices, and also provides new opportunities and challenges for the development of the cultural industry.