Wuxia novels and e-sports had become an important part of culture and had a wide audience on a global scale. These cultural products not only satisfied people's entertainment needs, but also promoted the development of the cultural industry to a certain extent. Although martial arts novels and e-sports might be seen as " playing with toys and losing one's ambition " in the eyes of some people, the commercial value and social significance contained in these industries could not be ignored. For example, the martial arts manuals in martial arts novels and the wealth and resources in the game world had become the foundation of business operations, providing people with a way to realize their self-worth. We should re-examine our views on traditional culture and emerging cultural products, and look at these things from multiple perspectives so as to better understand and appreciate the value and significance they bring.