The organizational structure and responsibilities of a cultural media company

2026-02-13 11:54

The common organizational structure and responsibilities of a cultural media company were as follows: ##1. Organization 1. ** General Manager Office **: To manage the overall affairs of the company. 2. ** Media Division (can be divided into internal and external)**: responsible for the company's internal and external media affairs respectively. 3. ** Various functional departments ** - ** Sales Director/Department **: In charge of the company's sales-related work. - ** Planning Department **: Deepen the market positioning of the project, formulate and implement marketing plans, sales preparation executive plans, etc., including marketing strategies and advertising creativity with customers, supervise the implementation of media advertising plans, and be responsible for the production of relevant promotional materials. - ** Film and Television Department **: According to the requirements of the planning, they will be responsible for the shooting work, post-production editing, publicity and maintenance of the company's external media, including websites and Weibo. At the same time, they will be responsible for the maintenance, recording, and sorting of the company's film and television equipment. - ** Design Department **: Analyzing the planning requirements, creating the project's graphic design, such as the design of the renderings, contacting the printing and ink printing companies, sorting out and updating the company's materials, compiling the plans, updating the company's website, etc. - ** Marketing Department **: responsible for completing business indicators, looking for project information, collecting statistics and classification, exploring customer resources, cooperating with other departments to make plans, follow up projects, coordinate and organize project work, etc. - ** Finance Department **: In charge of the company's finance related work, such as borrowing, reimbursement regulations management, salary payment, reimbursement of bills to the tax authorities, etc. - ** Office (Administration Department)**: In charge of the company's daily supplies, daily maintenance of office facilities, and other work. ##2. The responsibilities of each department ###(I) General Manager 1. He was in charge of the company's administrative work, determining the organizational setup and personnel establishment, and rewarding and punishing important matters. 2. Decide the company's development direction and goals, formulate development plans and annual work plans, and complete tasks assigned by superiors. 3. To coordinate the work of various administrative agencies and improve the management level. 4. Set up projects, conduct market research, positioning, and be responsible for project marketing planning and sales planning. 5. To review important financial statements, such as financial statements, and examine and approve major financial expenditures and capital matters. 6. To exercise the authority of legal representative. ###(2) Planning Department 1. To organize and promote the market positioning of the project and complete the "Project Business Plan". 2. On the basis of market positioning, formulate and implement the overall marketing and marketing cost plan of the project. 3. To formulate and implement the pre-project sales and marketing preparation plan, and determine the content and progress of the sales packaging work. 4. Interact with clients, discuss marketing strategies, advertising creativity, and carry out business docking. 5. Supervising and coordinating the implementation of client companies and media advertising plans, maintaining communication with the media. 6. Be responsible for the design, printing, production and acceptance of the project's sales materials, promotional materials, and other promotional materials. 7. He was responsible for the planning of related activities, advertising links, etc. ###(3) Film and Television Department 1. Carry out all the regulations according to the requirements of the Planning Department. 2. He was responsible for the filming work requested by the client. 3. He was in charge of editing and production. 4. In charge of the company's external media publicity and maintenance work (including website, Weibo, etc.). 5. In charge of the company's external and internal publicity design and modification work. 6. He was responsible for the maintenance, recording, and sorting of the company's film and television equipment. 7. Cooperate with the planning department to complete creative advertisements and videos. ###(4) Design Department 1. To analyze the planning needs, fully understand the planning intention, design and create the project plan to ensure efficient and high-quality completion. 2. He was responsible for the design of the renderings of each project, striving to be beautiful and novel. 3. He was responsible for contacting printing companies and ink painting companies, as well as transferring documents. 4. Be responsible for communicating with the project company's documents and understanding the project company's requirements for the plan. 5. He was responsible for sorting out and updating the company's materials, and checking for updates from time to time. 6. He was responsible for sorting out the company's plans, saving classic project plans, and ensuring that the documents could be used at any time. 7. Be responsible for updating the company's website and uploading new activities in a timely manner. ###(5) Marketing Department 1. He was responsible for completing the various business indicators set by the company. 2. He was responsible for searching for project information, collecting, tabulating, recording, and categorizing. 3. Proactively explore customer resources and quickly report uncertain projects. 4. Cooperate with the Planning Department and the Design Department to make detailed and perfect plans on time according to customer requirements. 5. Follow up on the projects on hand, understand the latest developments of the projects, and apply for company public relations work as appropriate. 6. He was responsible for the overall arrangement, coordination, and organization of the project. After the project was confirmed, he would cooperate with the various departments. 7. Cooperate with colleagues and do a good job. ###(6) Finance Department 1. In terms of borrowing, if the work needs to borrow, the borrowing form must be filled out and signed by the director in charge and the general manager. 2. The rules for reimbursement were that they would be paid by the receipt. If there was no receipt, they would have to write a handwritten receipt. 3. For the reimbursement of entertainment expenses, each department or individual must fill in the application form for entertainment expenses in advance and ask for the approval of the general manager with the food and beverage bill before the reimbursement can be made. 4. To be responsible for the management of design and production expenses. 5. The employees would sign their names when they received their salaries. 6. He would reimburse the tax authorities on a monthly basis. ###(7) Office (Administration Department) 1. Be responsible for the daily supplies of the company, and record the daily office supplies and consumables in a timely manner. 2. To be responsible for the daily maintenance of the company's office facilities. "The Legend of Pengcheng" is equally exciting. Everyone is welcome to click and read it!