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The No.1 Anti-Fans in Basketball

In 2010, James made a decision to take his talents to South Beach, joining the Heat, and faced a barrage of online criticism. "I fully support LeBron's choice; he made the smartest decision." When Hansen posted his support for James on social media, he too encountered a storm of backlash. The criticized Hansen quietly took out his Anti-Fans System, looking at the soaring value of anti-fans with a content smile.

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Chapter 54 Hansen's Counterattack

UA wasn't considered a major brand, and since their owner came from the NFL, they were more involved in collaborations with the NFL.

In terms of basketball shoes, they were virtually unknown.

However, the offer they made to Hansen was 8 million for 4 years, which was higher than both Nike and Adidas's offers.

Moreover, they promised to make Hansen the core spokesperson for their basketball shoes.

Although they really hadn't signed anyone else, what mattered was the attitude.

So, when Thomas learned that Hansen was going to sign with UA, he strongly discouraged it over the phone.

Even if not signing with Nike, signing with Adidas, Jordan, or even Reebok would do.

Signing with a small brand would be disadvantageous in promoting a player in all aspects.

It could even be detrimental in award selections.

Yet, just like before, he couldn't persuade Hansen.

What can you do when Hansen is a transmigrator?

Putting aside what he wanted to do, the UA brand was destined to skyrocket.