Chapter 78 A talk show worth seven million
How influential is "The Oprah Show"? Just look at the box office of "Pirates of the Caribbean" on the second day, at this time, "Pirates of the Caribbean" has entered the third week of broadcasting, and it is said that it should maintain a very healthy small decline, if there is a weekend that rises compared to last week's weekend, it is already quite a godly trend, and as a result, as soon as "The Oprah Show" is released, the next day or Thursday, the box office directly rose from more than 5 million on Wednesday to 20% to the range of 6 million. The box office for the three days of this week and weekend fell only 10% compared to last week, far exceeding the 30% decline predicted by box office analysts.
That is to say, Jenny's show at least directly brought a reversal from Wednesday to Thursday at the box office of "Pirates of the Caribbean", here is the box office of more than one million US dollars, if you want to believe the box office analysis agency, counting the 20% less fall, the difference is even greater, the cumulative box office in three days on the weekend is more than 30 million, and the 20% less is more than 6 million, and a show directly pulls up the box office by more than 7 million on the bright side, which no variety show can do. Even a change of person to participate and let Johnny Depp bring his new baby son for his debut may not achieve the current effect.
"Judging from the box office breakdown statistics, the box office growth point of this week is mainly in small cities and small town cinemas in the Midwest and South. Data analytics expert Tobias said in his blog column, "This overlaps with the base audience of The Oprah Show, and it can be said that Jennifer Jefferson has chosen a very good platform to tell her story, imagine that she cried bitterly in The Late Late Show, and Conan O'Brien could only make a few dry jokes, but Oprah could put his arm around her shoulders and comfort her, and she was working for Pirates of the Caribbean. While attracting nearly 10 million box office, Oprah herself and Jennifer Jefferson have also risen several places in Yahoo searches. There is no doubt that it was a very successful win-win campaign, with Oprah winning a classic talk show, Disney winning the box office, and Jennifer Jefferson winning the very traditional image of a good girl, which was a leap forward for the girl who made her debut as a criminal. "
Although his views can be described as very incisive, and his attitude towards Jennifer Jefferson contains subtle irony, Tobias's blog is not popular, and not many of his peers have noticed his articles except for a few Jennifer fans who have searched for him and commented indignantly under the blog. And although those fans read his blog, their literacy level obviously can't understand Tobias's analysis of the data, but they just saw that he said that Jennifer and Oprah teamed up to hype, of course, they instinctively felt angry, and left a message to defend their idol, "If you think it's fake, find out the evidence, otherwise you're slandering." "
Tobias is not alone, and many tabloids rely on alarmism to sell newspapers, and since Jennifer Jefferson's show has gained a lot of attention, what if Jennifer tells a lie? Will things get more interesting? Jennifer's high school classmates, and even her father, who was serving a prison sentence in Alabama State Penitentiary, have been interviewed in hopes of digging up some information. Even many people who are accustomed to gossip are waiting for the same negative views to appear, but on the contrary, after this episode, whether it is online forums or various tabloid media, there is no contrary material in a few days, but many newspapers and magazines published Jennifer's high school classmates and teachers' opinions on her.
I don't know about her love life, but Jennifer is a very hard student, she is not the type to excel academically, but she has always worked hard and has never been involved with something that should not be in school, I saw her working part-time at Burger King near my home, she can take on high-intensity work and take care of her studies at the same time, which is not easy for a beautiful girl. And as far as I know, Jennifer has never been associated with the local gangsters, and I think she put a lot of effort into it. That's the statement of her high school principal.
'Yes, among our group of Loser, Jennifer is different. You could say that she is different from us, she still has dreams all the time. This is a local community resident, Jennifer's high school classmate, now a single mom, a local waitress, "When we were classmates, I laughed at her for only knowing part-time jobs every day and never partying, but now I work at the restaurant where she used to work, and that's the difference between us, and I hope my daughter will be like her in the future." "
These positive comments were compounded by negative claims, such as a tabloid interview with a male high school classmate who claimed that he had taken Jennifer's virginity, but the tabloid newspaper that published the interview was subsequently criticized online, and there were people who repeatedly called the newspaper office to protest their interference with Jennifer's private life, and even sent threatening emails, and some people called for a newspaper boycott in a forum.
However, to the relief of fans, at least Jennifer's parents still seem to have some basic conscience, and after this abandoned child became famous, they did not come out to get a piece of the pie. Her biological mother has no news, and her biological father, who is serving a prison sentence in Alabama, issued a statement and did not accept any interviews - although he has been sentenced to more than 100 years in prison, it is impossible to come out in this life, and it is useless to ask for money, but the parents of celebrities have to fight against their children even if they don't want money, and lawsuits are non-stop, which is actually not uncommon. Being able to remain silent now can at least be regarded as a response to Jenny's appeal in "The Oprah Show".
IMDB's popularity remains high, the box office of "Pirates of the Caribbean" continues to decline healthily, and the moviegoers are also composed of young and old families, which shows that in the entire summer file, if there is no impact of the blockbuster, the decline will not be too large, and even after entering the September school season, due to the large proportion of middle-aged and elderly audiences, the box office decline will not be very huge. There is no doubt that "Pirates of the Caribbean" will be successful in the market, and some people are already talking about whether it can beat "The Lord of the Rings 3", which was released at the end of the year, to become the box office champion of 2003. Johnny Depp and Jennifer Jefferson, the two leading actors, have become the two brightest stars this summer, in the audience's discussion boom, for Depp, they can't wait to see the sequel to "Pirates of the Caribbean" released, and they can see Captain Jack's performance again, but for Jennifer, they don't have such strict expectations, but they really want to see the news of her next film, no matter what- Everyone is already familiar with Depp, I have seen countless performances of him in so many films, and Captain Jack's particularity is too strong, people who like Captain Jack may not like Depp's other role, but Jennifer is a completely fresh face, everyone hasn't seen enough of her, and Elizabeth is just a quirky beauty, and similar roles can be presented in other movies.
It's like the total box office of movies every year, the cake of the entertainment industry is so big, and the appearance of Jennifer means that someone's cake will be thinned, and her top position will anger some people while provoking the cheers of old fans.
"Cheesy!" Jennifer Bell tossed a newspaper onto the couch, "what does she think she is, reality TV actress? What's she going to do next? Speak for McDonald's?"
Her boyfriend, Georgia Lansing, said, "But you can't help but admit it, my dear, that this is a hugely successful hype, and there's no doubt that Jefferson is targeting the vacancy left by Britney." "
Jennifer Bell scoffed, "This is the rookie that Chesa has brought out? Her ultimate goal is to compete with a pop star for popularity? Come on, Britney won't even bring her personal affairs to the show." "
"Where there is a market, there are commodities to fill the gap. Georgia didn't go along with her girlfriend in this matter, "The PR team behind this girl is absolutely world-class - I'm amazed by Judy Ackerman's performance, maybe we should change your PR." "
Both of them have their own merits. Jennifer Bell is not nitpicking about her competitors and 'successors', in the United States, the chain of contempt in the entertainment industry is very strict, there is a very clear dividing line between movie stars - TV stars - singers - reality TV stars - advertising stars, maybe it is difficult to draw a conclusion about who has a higher status between TV stars and singers, but movie stars are undoubtedly at the top of the food chain, the most obvious The performance is that singers chase exposure and need high exposure to maintain their status and popularity, while movie stars are the opposite, they pursue the feeling of traditional stars living in isolation, and some big stars will even control production to avoid too much exposure. The main reason why it is generally believed that the status of TV stars is still slightly higher than that of singers is that TV stars generally do not endorse products and advertise, but singers often have endorsements - of course, this comparison is between the same grades.
It's not a big deal to put your own personal affairs on TV, but it's a bit deviant to engage in marketing with such an obvious purpose, and what's the difference between digging into your own privacy and pleasing the audience like reality shows? So Jennifer sarcastically said that she was going to endorse a low-cost FMCG like McDonald's next — you know, in the film industry Top actors usually don't do any advertising and endorsements, at least not in North America, and top actresses, or actresses who aspire to become top actresses, will only cooperate with a few luxury brands, and ordinary brands will not look at it at all.
But on the other hand, the United States is actually quite conservative and rigid Puritan country, or the mainstream culture represented by the white middle class is very conservative and traditional, although Hollywood stars are bizarre and have everything, and even there is a special type in reality TV shows that is the best and the best to do the unbelievable Cat fight, squirting dirty words on each other, can also gain some popularity and ratings, but the mainstream group's favorite is a pure and obedient actress, the popularity gained by such high-quality idols is completely national, parents like such stars, children like such stars, old people like such stars, it is really suitable for all ages, and it is all over the place. This national sweetheart was previously dominated by Britney Spears, and she set an almost incredible record sales record, selling sales as a pop icon that was not inferior to that of a superstar, but in 2002, Britney began to transform, and her breakup with Justin and her debut dispute In theory, it has hurt the hearts of many fans and the masses who are favorable, and now this throne is equivalent to being vacant, if Jennifer can ascend to this throne, at least for a few years, she does not need to worry about her popularity.
"Born in the South, blonde and blue-eyed, with a sweet smile, and a conservative and pure style, even the trick of keeping the chastity ring is exactly the same," the insider watchman, Georgia did appreciate Judy's propaganda strategy very much, "those red necks eat the Oprah Show the most, her background can be her gold medal in many cases, she smokes?'Oh, she's from the slums, isn't it not perfect if she doesn't have a little bad habits?' That's the sign of frugality, 'she's dressed lavishly and moves into a manor house?' she says in 'Oprah Show', and her desire is to live the life of a magazine girl. Is there anything wrong with that? Is it only the Upper East Side girls who have such privileges?' I've watched this episode twice, dear Jane, from her choice of outfits to every word, it's remarkable, and all the controversy that may arise after that, the last time I was in contact with Judy was because of Witherspoon, but last time she was nowhere near as remarkable as she is now. "
That's because this episode of "The Oprah Show" shouldn't have been her idea at all. Jennifer Bell's expression darkened, she picked up a cigar and struck a match. "It's definitely the work of Chesa, and his traces are all too obvious in this whole thing. "
"Really?" Georgia raised an eyebrow. "It's a little strange, Cesare has always valued the rules of the star era, what made him suddenly change his style?"
Interested, he simply turned on his phone and dialed a phone number directly. "Hi Chesa, I'm George..."
When he opened his mouth to speak, he noticed his girlfriend's face, but the call had already begun, and there was no excuse to hang up the phone, so he had to postpone the conversation all the way, but he didn't dare to talk about any extra topics, and ended the call after chatting for a while, and said curtly, "I heard that it was the tabloid people who found the girl's mother first, and they had to seize the right to speak——"
He glanced at his girlfriend and changed his tone wisely, "However, even so, this matter is not completely ineffective for this girl, as you said, this practice is indeed a bit cheap and vulgar, and I think in the short term, it is not too likely that she will get another blockbuster offer." "
Anything, there will be advantages and disadvantages, and while gaining the sympathy and love of the public, there may be many insiders who are disgusted by her high profile, but Georgia said this completely to appease Bale, after all, there are so many blockbusters every year, and it is rare to take the initiative to invite someone to play the heroine. Everyone doesn't have to rely on auditions, to say that one show can make or destroy a person, it is a bit too much, what really determines Jennifer Jefferson's star future is her performance over a long period of time, and the selection of the next film.
"Her image will always be flawed, and then it will be time to pay for the creditworthiness that is now overdrawn. Jennifer Bell said this, and she was not interested in talking about Jefferson anymore, she changed the subject, "Darling, you mentioned to me yesterday that your company intends to follow the trend of "Pirates of the Caribbean" and launch a fantasy masterpiece...
Georgia Lansing, the head of production and director of Universal Pictures, is young and promising, and has a strong say in Universal's next film layout, and now Bell wants to change the subject, of course he is happy to cooperate, "Yes, you are talking about "Van Helsing", right...
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A week after the broadcast of "The Oprah Show", the fan mailbox established by CAA has received thousands of letters, most of which are encouraging Jennifer to continue her current healthy and inspirational life, and a small number of them are telling about the strength she has drawn in this issue, etc., and of course, some are pure fan nymphomaniac letters and harassment letters. - These are the results of Mary's dismantling, as for Jenny, it is impossible to have time to dismantle these, at most, when the publicity needs in the future, some lucky fans will be randomly selected to interact.
Compared with the considerate attitude towards fans when she first became famous, this is of course more neglectful, but it's not that Jenny suddenly changed her personality and didn't care about the fans waiting outside the theater, but this kind of popularity gathered through movie activities is separated by a layer after all, and the feelings are not very deep, except for the paparazzi who report outside the door every day, Jenny actually has no feelings about the reality that she is already famous, because she really has no chance to go Feel her popularity on the spot, if it weren't for meeting Josh, it would be rare for her to step out of the hotel.
"If you don't go out, you don't have a chance to make mistakes. Cesare summed it up with her, "It also reinforces the impression that you are being oppressed by the media, which is good for your public popularity." "
"Yes," Judy said very much in line with Cesare on the matter, "I suggest you get your house and car in order as soon as possible, and then we'll talk about the next phase of the PR policy, and of course, before we can send you to the red carpet of the Tony Awards." "
The last issue of the PR operation,After the "Oprah Show" is a perfect ending,Judging from the box office feedback,Search popularity,The number of forum posts and news clicks,The results are also very good,Jenny's many data have gone up a level after "The Oprah Show,If she was only a newcomer in the entertainment industry that some specific groups of people will pay attention to,Now she is a public figure that people all over the country are talking about. And the most rare thing is that these emotions that the public pays attention to in return, although they are not without malicious hatred and jealousy, but they still have an absolute advantage with good-natured affection, praise and encouragement.
This was not only a victory for Jenny herself, but also for the whole team. ——Data experts, Bell, Georgia can see the truth, Jenny's team can't not take into account, this time in precision marketing, except for Jenny's sentence 'Can anyone be so cruel' is her own ridicule, which made the director of "The Oprah Show" very unhappy, there is not a word that is not the result of careful consideration, even including the choice of CSULA as Jenny's ideal school, all of which are considered: first, the University of California, Los Angeles (UCLA), Universities such as the University of Southern California (USC), although located in Los Angeles, have a high level of school and are difficult to operate, unlike CSULA, which welcomes popular students like Jenny to enter the campus and advertise them for free. First of all, these two universities are unlikely to agree to go to "The Oprah Show" to cooperate, and their rash proposal may be rejected, but it will be humiliating, or worse, the result will be that the hype intention will be publicized by the school, causing a vicious impact, and second, Jenny's SAT score is too poor, if the specific score is disclosed, it will definitely cause a backlash from the alumni of the two schools, as well as public doubts, it is better to find a basic score You can go to an ordinary university, so that the trouble is small, and after admission, with the cooperation of the school, you can study for a few years and graduate, go to UCLA, USC, that is really to go to class, otherwise you may be kicked out of the campus, with Jenny's current situation, she can't really spend a lot of time living on campus.
Cesare, as the well-deserved leader of the team, single-handedly controlled the transformation of her dress, tone, expression and mood on the "Oprah Show", and any detail related to the "Oprah Show" was ultimately determined by him, but this was only a temporary phenomenon, and some details of daily life were decided by the full-time PR: what kind of house Jenny should live in, what kind of interior decoration, what kind of car to drive, and how her relationship with Josh should adjust during this time, and whether Josh should accompany her on the Tony Awards red carpet... These things must be resolved in the near future to facilitate PR planning for the next stage of publicity. In particular, the house and car must not be sloppy, and it is best not to delay any longer, after all, staying in a hotel for a long time is also easy to leave the public with the impression of excessive luxury and unstable life.
"Well, it's time to spend money. Jenny didn't have much of an opinion either, "What kind of house do you want me to choose?"
"As long as you have a front yard, it's much less likely that the paparazzi will be photographed at home. Judy's attitude was very tolerant, even a little conniving, and she also made a joke, "For good customers with a high degree of cooperation like you, we also have corresponding preferential policies." "
Jenny glanced at the expressionless agent and decided to end the meeting, "We can talk about these details at the lunch table, and if you're willing to choose a house with me, that's fine." "
Judy is now visibly more happy to solidify her personal relationship with Jenny, "As long as you have time, we can start this afternoon, dear, I have a lot of real estate agents here." "
This is one of the benefits of carrying Cesare hard. Whether it is Julian or Judy, they have cooperated with her a lot now, and the change is not clear in a few words, but as a party, Jenny feels the deepest. Of course, the change in attitude is also related to the popularity of "Pirates of the Caribbean" and Judy's lack of confidence in the "Oprah Show" incident and took the initiative to call Cesare, but she believes that the previous school trick has also had a great effect - to say that competing with Cesare for the position of the number one person in the team, Jenny has no ambition, but she must at least be the number two person in the team, if even a PR can set rules for her casually, then she is too angry as a movie star.
The meeting was held at the hotel, Jenny and Judy were going to have lunch together, and they were talking about the restaurant in the Hilton Hotel, since they wanted to go out to see the house temporarily, Judy personally went to Jenny to pick out the outfit for today's outing, and called Julian to come over to put on makeup, and Jenny stepped forward to replace Mary and help Cesare sort out the information he brought. "Aren't you going to stay and have lunch together?"
Cesare gave her a business smile, "Don't delay you and Judy talking about women's conversations." "
This person probably knew some of her little calculations, and Jenny muttered a few times in her heart, "Has the anonymous letter come to fruition?"
"I didn't hear any news," Cesare said, "and I didn't follow up, but your birth mother has given a formal written promise that she will not accept any interviews about you, and that a written promise from our side will be sent out after you have signed it." "
There is no doubt that someone can't see her well and wants to deal with her, but who is it, Jenny and Cesare both think that there is no need to be too persistent in pursuing it, and it is almost a good effort to find a private detective company to entrust it. After all, there are so many people in the entertainment industry, it's not that they have a grudge against you to get you, do Renee and Jenny have a grudge? In the case that there are at least 100 potential main messengers, it is not very likely that the truth will be found.
Besides, even if it is found out, what can Jenny do if it is Renee who did it, and no one has done anything illegal? Can Jenny still buy a murderer to kill her? She is also a player in this game, since she is a player, she should abide by certain rules, and the biggest rule of this game is: If you are popular, you may be dealt with. All you can do is try to make it impossible for others to get hold of you.
After using "The Oprah Show" to take the lead, some transactions had to start under the table, the biological father had no choice, the money was useless, he could say whatever he wanted, Jenny's team simply gave up contact with him, so as not to get into trouble, but a felon's can cause only a limited amount of trouble, and on the issue of the biological mother, Jeanne agreed with Cesare's initial idea, she was willing to pay a small amount of money a year to ensure that her biological mother did not talk to the media.
There was no direct contact between the mother and daughter, everything was coordinated through an intermediary, but fortunately, now it seems that Jenny does not need to pay the money: Jenny's biological mother is now a mother of three children, she lives a quiet and prosperous housewife life, and she is secretive about this past, and she agrees to sign a written pledge that Jenny will also sign a pledge not to talk about her life in public in the future, as well as to comment on her biological mother. - In this matter, the relationship between Jenny and her is described by Jenny herself as 'being afraid of the wolf with a hemp pole', Jenny is afraid that she will talk nonsense, and she is not afraid of the social criticism and family storm caused by the revelation of her identity.
Of course, Jenny didn't have any objection to her request, "Then I'll sign it now." "
As she confirmed the contents of the guarantee, Cesare's phone rang, and he picked it up and listened for a moment, then after a few brief answers, he ended the call, turned to Jenny, and said, "Looks like you're going to have to say sorry to Judy—Johnny invited us to his house for lunch, told Judy to speed up, and if Julian didn't arrive, she would give you your make-up, and we'll be on our way in twenty minutes." "
It was a very sudden invitation, and Jenny asked in surprise, "For what? Is it just us?
She and Johnny don't have a very close relationship, they can only be said to be familiar and friendly, after all, they are also small men, and there is no need to get too close. Since the celebration of "Pirates of the Caribbean" breaking 100 million at the box office, the two have not met.
"It should have something to do with the sequel salary negotiations. Cesare, apparently thinking about Johnny's intentions, said slowly, "But, thought-provokingly, Johnny seems to have only invited you—he didn't mention Josh." "