365 days of the clear and cold winter

"Dear viewers, welcome to join us."

"We are now at Gillette Stadium in Foxborough, bringing you the second game of the second round of the 2017 NFL playoffs."

"In the game that just ended, the Philadelphia Eagles defeated last season's National Conference champions, the Atlanta Falcons, advancing first into the National Conference Finals."

"It was a very close and tough game, but the Philadelphia Eagles' defensive group stepped up to play a key role and secured the victory."

"'10:15.' The score was surprising; we didn't witness an offensive shootout, but the defensive units became the protagonists, no doubt an unexpected turn, and now, who knows what the next game will bring."

At this moment, the game being broadcast nationwide is not by the familiar ESPN, but by CBS Television.

Since Goodell took over as the NFL commissioner, the broadcasting rights have truly flourished, catapulting the market value of the NFL to new heights. Take the 2017 season for example—