chapter 143

Kevin took the manuscript, motioned Dawson to sit down, and then sat down on the sofa beside him, watching the plot of Harry Potter carefully.

Leiter knew that Kevin had to read it by himself first to make sure there was no problem, and then discuss the publication and subsequent publicity matters.

Concerning the development of MGM, Lett waited quietly.

...

Kevin flipped through the novel in his hand, and the whole person was simply reading it carefully.

No way, Harry Potter is too valuable.

According to Kevin's memory.

In the past life, until the twentieth anniversary of the birth of Harry Potter, a statistic was once done.

Chapter 212 Publication

At that time, in a period of twenty years, it included the total box office of eight film works, DVD sales, peripheral products, theme parks and other forms of commercial output.

The total value is as high as 25 billion US dollars.

This is definitely not a small number.

Kevin vaguely remembers that in a previous life, Disney bought a large media conglomerate for $73.1 billion, including all of the company's properties.

Even TV has it.

That is to say, a Harry Potter has created one third of the value of a large capital giant.

To be able to buy six or seven of the first Hollywood studios.

Although the potential of Harry Potter is not as great as that of Marvel, it is also a gold mine that crushes any other movie IP except Marvel.

Kevin couldn't help but check it carefully, for fear of making a mistake with the memory of his previous life.

After spending two hours and carefully reading the entire contents of the novel, Kevin was certain in his heart that this was the Harry Potter novel in his previous life.

Although there is a certain discrepancy with the movie, or he has never read the novel.

But the general content is consistent, and there is no big error with the plot of the movie, which is normal.

The content of the novel will only be richer than the movie. After all, the movie is so long, and there are always trade-offs.

Determine the big frame, or after that magical magical world.

Kevin raised his head, looked at Leiter and said:

"Tell Dawson to transfer five million dollars from Morning Sun Movies and publish it directly at your own expense, and print 100,000 copies first."

"This··"

Leiter hesitated, this was the first time he had seen such an operation, as if Kevin knew that this novel would be 100% popular.

Generally speaking, a novel will first find a publisher and then sign a publishing contract.

The text copyright of the novel will be authorized to the publisher, and the publisher will decide how much to print, and then the author will get 1% to 15% or even higher, depending on his reputation, the quality of the work, etc., ranging from sales.

Kevin This is tantamount to grabbing all the copyrights and spending money to borrow the publisher's channels.

In this way, the five million dollars, the loss is also a very fast loss.

For 100,000 books, the cost of printing alone would be US$2 million. Including the fees paid to the publisher, US$5 million is basically not much left.

Of course, if they can all be sold, then MGM will definitely not lose money, and it will probably make $10 million.

But whether a novel can sell well, no one can say.

Kevin saw Leiter's hesitation.

But he didn't have the heart to explain it to people, and he couldn't explain it either.

Could he say that he decided to do this because he knew the value of this novel in the future, of course not.

Kevin said firmly:

"Let, trust me, this is going to be a novel that can create sales miracles."

As for why take money from Chenxi movies.

It can only be said that Kevin is also preparing to put the copyright of Harry Potter in the morning light.

In this way, as long as Chenxi is not listed, the initiative will always be in his hands.

Reit finally nodded.

Money comes out in the morning.

Even if MGM is using their connections to help run errands, when the movie is released, they will earn a lot of money from MGM.

Kevin said that at that time, Harry Potter, the investor is composed of MGM and Dawn Movies, each accounting for half of the share.

Subsequent income is also divided equally, but the copyright belongs to Chenxi.

For this, Leiter also understands well.

Nothing more than a question of corporate control, nothing to say.

As long as MGM actually makes money, that's it.

Leiter swallowed everything he wanted to say, and once again chose to believe in Kevin's eclectic behavior, then picked up the manuscript and went to the publisher.

Kevin suddenly thought of something, and quickly stopped Leiter.

"By the way, Leiter, change the title of the book when negotiating with the publisher. It's called Harry Potter and the Philosopher's Stone."

Reid nodded and turned to leave.

Kevin smiled contentedly. There are many talented people under him. He just needs to grasp the direction. He can do specific things and arrange them.

Only then does it feel like being a boss. A boss who does things by himself all day long is not exhausted.

Don't listen to what the bosses of poisonous chicken soup are all 007.

Kevin was also a boss in his previous life. He got up at six in the morning, worked out for two hours, then went to have breakfast, went to the company for a couple of laps, and then found a friend to play mahjong until late at night.

Although I only sleep for a few hours a day, I am really not tired at all, which is completely different from the 997 of a migrant worker.

There are people who really believe the boss's words. They are either fools or bosses who are also self-framed.

･･･

Leiter acted resolutely and went out to find Harlem Publishing House in Los Angeles that he had contacted for a long time.

Harry Potter's positioning is very clear, that is, children under the age of fifteen.

Therefore, the Harlem Publishing House he found is also a publishing house that focuses on publishing children's books, and the target audience is these children.

At this time, in the office of the editor-in-chief of Harlem Publishing House.

Editor-in-chief Harlem, after listening to Reiter's words, discouraged:

"Let, you don't need to come up to print so many copies. Prepare 2,000 copies first, and then you can see the potential of this novel."

"If it does sell well, we're in no rush to expand the print run."

Leiter shook his head and said:

"No need, just print 100,000 copies, and we will continue to increase the number of prints depending on the situation."

Editor-in-chief Harlem frowned and said:

"In this way, if the sales are not good, millions of dollars will be lost."

"It's okay, we will bear the loss, this is what the boss said."

Leiter's words are all for this sake, and he has nothing to persuade.

This kind of self-publishing, and such a large print volume, for them, is sending money.

You don't have to take any risks yourself, and you can earn money.

If it weren't for him being the editor-in-chief, not the boss, he wouldn't necessarily have said the first few words.

"Okay, leave the specific layout and illustrations to us."

The extra two or three million dollars is naturally not for nothing, except for operating expenses, these things are included.

As an experienced children's book publisher, they have rich experience and can capture readers' preferences from all angles to the greatest extent, with appropriate pictures and layout.

Leiter nodded, and after discussing the specific details with the editor-in-chief Harlem, he signed the contract and handed the manuscript to him.

At the same time, Reiter is reaching out to other outlets for other levels of Harry Potter marketing.

Kevin had told him to push Harry Potter to the top of the US book bestseller list, regardless of success from the start.

Reiter followed Kevin's instructions.

Chapter 213 Harry Potter First Day Sales

Under Kevin's direction, TV commercials, posters, and online navy all went hand in hand.

In this age of propaganda not yet overdone, these propaganda quickly attracted the attention of the public.

In just three days, Harry Potter has already gained public attention before it is listed.

For this promotion, MGM even paid five million dollars in publicity expenses, almost promoting Harry Potter as a movie.

Fourth day.

Harlem Publishing, in all channel bookstores across the United States, carries a large number of Harry Potter and the Philosopher's Stone books.

With the benefit of money, these Harry Potters have been placed in the most conspicuous places in the bookstore.

In order to increase the number of channel dealers' purchases, Harlem Publishing House even sacrificed a big killer.

First goods before money, no responsibility to return the two big killers.

With this kind of guarantee, plus a lot of money, many bookstores began to actively promote Harry Potter.

･･･

A woman with a pregnant belly came to a bookstore with her husband in a suit.

As a middle-class family with small savings, they like to buy some children's books on weekdays to put their children to sleep.

The two little boys in the family are being taken by a nanny. They are now ready to buy some books.

As soon as he entered the store, Kathy looked at the female clerk with a smile and said:

"Lucy, recommend me some suitable books."

The clerk Lucy is a middle-aged white woman who looks very kind.

Seeing the old customer Casey, Lucy had a smile on her face, thought for a while, and then said:

"I just read a copy today. I think it's very suitable for children to listen to. Do you want to buy a copy?"

Old customers still have trust in these familiar shop assistants.

At Lucy's recommendation, Kathy decided to buy a copy of Harry Potter and the Philosopher's Stone.

This kind of fantasy novel itself is also one of the children's favorite stories.

This kind of customer, who has a strong desire to buy, does not need the clerk to bother, and is one of their favorite customers.

The clerk Lucy, just like this, received all kinds of customers who bought books one after another.

Constantly promoting Harry Potter.

Not only this bookstore, but most children's bookstores throughout the United States are pushing.

At the same time, some professionals who professionally commented on books have also published positive reviews.

Given the good quality and the generosity of MGM, these people don't mind giving a good review of the book.

Under the blessing of these various propaganda.

The sales on the first day were delivered to the table of the president of MGM at noon on the second day.

･･･

Kevin was in the reception room of MGM, answering Tsui Hark's phone.

"Director Kevin, framing, and live-action shooting have all been completed. Now we are ready to come to the United States to shoot the rest of the film, as well as the special effects."