And... what about usury?
Usury also needs a reputation, and it's not easy to advertise normally. It's an illegal advertisement, but they can do it here. All the contestants' funds are provided by a power that practices usury, so they might be able to get some free sponsorship money.
There's also the live broadcast throughout.
In such a chaotic scene, unmanned live broadcast equipment can still operate stably, and they should be able to get a manufacturer to sponsor them.
Flynt Fleming's eyes kept flickering, and his mind slowly began to sketch out the variety show. It soon resembled a rough sketch, and the outline of the show began to take shape in his mind.
He may not have a good character, but he has the ability.
...
After arranging things, Kerr Cowell didn't care about it anymore. As for the 60 billion Star Coins that arrived, he only glanced at them and didn't pay any more attention.
With 60 billion Star Coins, you can buy a lot of useless One-Star Items.