Chapter 60: Apple's reaction

Apple Inc. in Cupertino, California.

Right now, the president, Steve Jobs, quietly watches these sudden news on the computer screen.

And there are many people discussing it in each intense search.

In particular, there were discussions about mobile phone photographs and each comment seemed to break his heart.

On the couch, not far from him, were sitting all the key members of the company.

At that time, with Pioneer Technology leading the launch of the first release in the mobile phone industry, Apple's executives could not sit still.

"What do you think about this matter?"

Jobs raised his head and looked at the R&D director and the scientific research team in front of him, touched the finished electronic device that he had just taken out of the laboratory without caring, and asked.

Looking at Jobs touching the electronic product in his hand, the R&D department director seemed distressed.

This is the first music player they have developed.

The only difference between the two is that if all the tricks released by Pioneer Technology are true, then there really is no comparison between the two.

"It's hard to say, sir, that new touchscreen phone, to be honest, it all sounds too strange."

"It's like I was sleeping and the next day someone tells me we are entering the interstellar era and, unless we have alien technology, we are doomed."

At that time, the head of the scientific research team was the first to speak.

After all, this is a completely black technology, with 4G communication technology and the incredible buttonless operation screen, all this seems out of a science fiction movie.

"To be honest, I also agree with Vidal's viewpoint, as for these technologies, if they were published randomly, it would make sense, but all are collected in a small mobile phone.

Sorry, in my opinion, the technical difficulty of these is at least several decades ahead of global technology, so this is unlikely."

"Perhaps this is a fundraising method used by Pioneer Technology.

Maybe they want to raise funds in advance and escape? After all, I can write many such propaganda words with my eyes closed."

"I agree too, it's not like this has never happened before."

"Seriously, would anyone be willing to give me money first? Believe me, if I did this, even my grandmother would get up from her grave and slap me."

...

And while everyone responded one by one, Jobs finally understood what was happening and didn't fully believe it.

In fact, he didn't want to believe it, the music player they had just invested hundreds of millions of dollars in only had 5 gigabytes of memory.

The advertised operating memory of a mobile phone is a larger fraction than theirs.

This is simply like using anti-aircraft cannons to crush mosquitoes, but they keep using stone tools.

But even if he still didn't believe it, Jobs silently withdrew his gaze when he saw Baymax, a personal health consultant placed on the ground floor of the company for employee safety.

Even this kind of black technology robot can be produced and sold on a large scale, and they don't care if others steal or break it, in other words, a small mobile phone doesn't seem so shocking.

"Now our question is, what's next?"

"Should we give up on transformation and make our computers peacefully, or should we continue competing with Pioneer Technology?"

Immediately after retracting his gaze, Jobs looked at the people in front of him and said.

To be honest, their computers are very good, many departments and government enterprises even buy their computers.

With their continuous marketing and promotion, the terms high-end, elegant, reliable, secure, and connotative have gradually been attached to their products.

And as they have firmly established themselves in the computer industry, now they want to enter the audio equipment, namely the MP3, their next step is to decide whether to fully enter the mobile phone industry based on feedback.

But now that all this has just begun, the monster Pioneer Technology jumped and strangled everything in the cradle.

"I think so, although the news from Pioneer Technology might be completely false."

"But... if it's true, then, unless we can withstand the continuous investment of profits in production and research and development over the next twenty years, it will be possible to catch up with... their currently released products."

"In fact, now we are too weak."

At that time, a manager also said what he thought.

Although they are leaders in new technology industries, they are now only worth tens of billions of dollars in market value.

There is a huge gap compared to flagship companies like Pioneer Technology, which are already worth hundreds of billions.

Not to mention the insurmountable gap in technology itself, they can't simply overcome it in terms of investment.

The only way to break the situation is to find another way and switch to other hot projects.

"How about if we try to cooperate with Pioneer Technology and become their agent?"

At that time, an advertising department director hesitated for a moment and then expressed his opinion.

Then, after seeing that everyone looked at him with dubious expressions, the man continued and said,

"Based on the current information, it's not hard to see that the propaganda this time is probably true, and our product also clashed with theirs."

"So, why not simply move to agency sales?"

"You must know that if their mobile phone has functions as powerful as advertised, it will definitely take the high-end route, which is the same route that our computer products take."

"In this case, it can be said that cooperation between our two companies is a win-win situation."

"First, we have existing channels, almost all users who buy our computers can purchase their mobile phones in full and, as a channel provider, we can also sell them perfectly."

"Secondly, if we get the agency rights, we will be able to closely observe their smartphones and accumulate rich experience for ourselves if we want to take this path in the future."

"It could be said that we have a giant in front of us, and now we are just a small child."

"And what we need to do is grow as much as possible during this period and learn from the giants."

After the man spoke, everyone present couldn't help but think deeply.

After all, the technological gap between the two is too great, not to mention that their company is just starting.

Even if it weren't, according to the current situation, if there really were a head-on collision, it would only be a dead end.