Dude, don't take the following review as offensive or anything, but I am going to be brutally honest and provide constructive criticism where it's due.
The first few chapters were great, there were a few cringy moments where the mc acted more immature than canon Joffrey, which is saying something.
The plot till now has been great, you have portrayed the character as a cold, no nonsense guy who doesn't take shit from anyone unless he gains something in return. He literally sent his father to death and almost sent his mother as well before contemplating on the fact that he maybe loves her.
That was great. Your portrayal as a manipulative and scheming protagonist is spot on.
Then came chapter 50....
Let's just say that the moment I read about the unbelievably cringy romance between Ashara and the mc, was the moment my opinion of your character development went down a couple of stars.
I have also found that your character has way too many conflicting thoughts on actions to be taken, and once he takes them, he either regrets no going down a different route, or thinks how great it would have been if it had gone down a different way.
The fact that you update daily is something I can respect and the writing quality, though not top notch, is still pretty good.
In conclusion, great story, good writing quality, bad character.
P.S, just rewrite chapters 50-54 again and make it less cringy. Just s piece of advice, cause I almost quit after reading that pile of cowdung you call romance.