Paris
On August 28, 1853, the much-anticipated negotiations commenced. Representatives from various countries—including the numerous small German states and the Free Cities—gathered together to participate in the conference.
The conference room was instantly flooded with over a hundred people, making it resemble a marketplace, buzzing with noise. After several days had passed, not a single agreement had been reached.
On September 2, Russian Foreign Minister Carl-Wassell proposed to the assembly, "Ladies and gentlemen, at this rate of clamor, we probably won't reach any agreements by this time next year. Perhaps we should reduce the number of participants in the meeting!"
Clearly, public relations expenditures had made an impact. Carl-Wassell was still quite credible, adhering to the principle of getting paid to get things done. This proposal was bought with five hundred thousand rubles.