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It will gradually fade away after the movie is released.

And what Kevin is preparing is to release a sequel to Harry Potter at the frequency of one movie every two years.

In the middle, Harry Potter's worldview is expanded through various elements such as TV series and animation.

To this end, Kevin also talked to Rowling to expand the concept of magic wider.

Magic means miracle.

Coupled with Marvel's multiverse concept, be sure to get a magical multiverse of magic.

Harry Potter is the first-generation protagonist.

In the follow-up, the savior and the devil, this concept can continue forever.

For example, every hundred years, there is a struggle between the savior and the devil.

Anyway, Kevin gave Rowling a lot of advice. As for which one she absorbed, it was up to her. Kevin was communicating with Dawson on this point.

Speaking of which, Kevin didn't expect that Rowling and Dawson were actually getting better, and they were women chasing men.

In order to marry her, Dawson also divorced, but with Dawson's net worth, after the divorce is divided into half, his ex-wife's life will not be difficult.

Kevin was lazy to take care of these emotions and the like. Anyway, they got married, which was a good thing for Kevin.

This allows Kevin to better grasp the future of this Harry Potter IP.

In short, the end of the future Harry Potter is something that Kevin absolutely does not allow.

No way, from the perspective of theme parks, Harry Potter has more advantages than Marvel. After all, to create Harry Potter, only one Hogwarts is needed.

Others add some wonders, and then match some regular amusement park projects.

But in the case of Marvel, it's not good for Kevin to build a Stark Building, and that will not attract the audience.

Of course, the current Hogwarts theme park, Kevin will continue to expand in the future, adding a series of unique characters, features and so on from Marvel, MGM Tom and Jerry and so on.

Dawson continued:

"The current pre-sale volume is still increasing rapidly. It is estimated that 300,000 copies will be sold before the movie is released."

Kevin interrupted him and said directly:

"The upper limit is 200,000."

"This?"

Dawson was a little puzzled.

"300,000, or even more, making money is certainly making money, but this far exceeds the number of receptions at Hogwarts."

"Hogwarts is ruined if it really receives 300,000 tourists."

Don't think that the quality of Americans is high, which year and month.

Americans are equally serious about the destruction of scenic spots.

The 300,000 tourists took a walk in the Hogwarts theme park, and the restoration work afterwards was enough for them to be busy.

200,000 tourists will be distributed over a month to receive them, so as to protect the theme park to the greatest extent, and at the same time not overly consume tourists' expectations for the Hogwarts theme park.

"Yes."

Dawson, who understood it, agreed, and then continued to report the surrounding sales.

"The same magic robe of Harry Potter sold 23,000 pieces, the magic wands that appeared in various films sold 53,000 pieces, and the others were scattered, adding up to ten pieces. 103,300 pieces..."

This sales volume is actually not what Kevin expected.

He knew for a long time that Harry Potter's ability to make money off the court was more powerful than on the court.

In fact, many families do not just buy one. When they buy nearby, they often buy several at a time, so there are actually not as many as imagined.

Of course, this is what Kevin is getting on the cheap.

This peripheral sales, placed in any other film company, is something to be proud of.

After listening to the report of these data, Kevin said sternly:

"Okay, then you arrange for the opening of the Hogwarts theme park, and don't forget to invite the little actors of Harry Potter to the hot spot."

The Harry Potter trio is now as famous and famous as some second- and third-tier stars, and even close to first-tier stars.

Of course, the treatment of child stars is actually not as good as those of normal stars. The popularity and treatment are actually two different things.

The treatment of celebrities is linked to their influence. To put it simply, it is endorsement.

A star can drive and shape a brand by virtue of his own influence. Based on his influence, he has this kind of treatment.

Of course, this is the answer in this era. In the era of traffic, stars have become another way of playing.

At that time, it was relying on the operation of the capital behind it, rather than speaking on the basis of works.

"Okay, I'll make arrangements right away."

Dawson finished his report and went on to work.

On the other hand, Kevin began to ponder the matter of speed and passion.

Counting the time, he has actually rested for half a year. Such a long rest has made him a little uncomfortable.

This was the first time he had taken such a long break.

However, after all, it is his accumulation that has reached the point where it is now.

He doesn't need to fight as hard as he just became famous. Now as long as he follows his plan and walks step by step, he is already on the road to success.

"Harry Potter, an adult fairy tale for all ages."

"As you all know, as a film critic, I'm also a big fan of Steve Kevin's director, and I've always judged Steve Kevin's films from a very objective point of view."

"When I saw so many brainless black Harry Potter and the Philosopher's Stone movie reviews in the newspaper, my heart told me that I should stand up and say something."

"First of all, the most serious criticism of Harry Potter by these people is that the story is too fairy tale, and it is not made for adults at all."

"I have a different opinion on this."

"The so-called fairy tale is a story that everyone should dream of in childhood."

"Whose childhood didn't fantasize about flying in the sky, flying freely like Peter Pan, and making friends with a mermaid?"

"These people, in the first place, directly excluded adults from the audience for this movie."

"To rebuke Steve Kevin for this film, it was made for children. Here, I just want to say that as a film critic and an ordinary audience, I like to watch it, I like to watch it. ."

Chapter 288 Public Opinion Reversal

"I have dreams, and my dreams are not something that you black-faced film critics can wipe out."

"..."

The familiar tone is recognized by many people who like to read film reviews at a glance. This is the work of Vic, a well-known film critic, a loyal supporter of the famous Steve Kevin.

Although Vic has long been notorious in the circle of film critics, in the eyes of the audience, he is still a very important film critic.

His film review was instantly recognized by many people, and in a short time, the newspaper sales of the newspaper where he worked increased by several thousand copies.

Of course, this is really just the Harry Potter situation, feedback in the newspapers.

The specific situation is actually that Harry Potter set off a wave of magic, which made countless people take the initiative to start paying attention to the movie Harry Potter and the Philosopher's Stone.

Thanks to the feedback from the countless publicity that Kevin has operated before, the Harry Potter movie, from the actors to the plot, has actually become a familiar story and characters.

The feeling, in the best understood words, is the same as when Journey to the West was first broadcast on TV.

It's just that the IP of Journey to the West is more widely circulated and more famous than Harry Potter.

From the beginning, the audience was full of anticipation for it.

But in the beginning, all kinds of bad reviews swayed their thinking.

In this era when the Internet has not yet been popularized, most people are influenced by the media, and the public opinion is unanimously bad for Harry Potter, so that they also begin to have bad thoughts about Harry Potter.

The role of these film critics trained by Kevin is to prevent these comments from forming a one-sided situation, so that the audience will not listen to partial beliefs, but walk into the cinema by themselves to judge the quality of the film.

At the same time as these public opinion wars, countless families, under the strong demands of their children, entered the cinema one after another and watched the movie Harry Potter and the Philosopher's Stone.

I have to say that the theme of this movie is also taking advantage of it. The real-life fantasy movie, the theme is friendship, which is at the time of Christmas, plus the movie theater.

It is the only choice for countless audiences.

At the same time, the war of public opinion is actually not all bad. It will attract some audiences who have no intention to come to the cinema.

in such a situation.

The box office also came out the next day.

Major media began to report on Harry Potter's box office news, and negative comments began to decrease significantly.

In the United States, the box office of the movie is high, and as long as it is not the kind of movie that deceives the audience into the cinema, the word of mouth is still normal. In fact, the public's tolerance is still very high.

To put it bluntly, the high box office means that it must have merits, and the public's eyes are still bright sometimes.

At the same time, movies that rely on marketing to deceive audiences into movie theaters are often subject to backlash.

One of them is a documentary-style film called Blair Witch, which has earned more than $100 million at the box office thanks to marketing.

As a backlash, the two directors of the film have been cut off from directing in Hollywood.

But I didn't make much money, and most of the money was made by the film company.

This should also be the case. Relying on marketing to obtain high box office is actually the ability of the film company. The director still has to speak from the quality of the film itself.

[Another block-office blockbuster directed by Steve Kevin, I still remember the Harry Potter novel, which was a best-seller more than a year ago. When it appeared in the novel market, it shocked American publishing The market has also shocked the audience. In just a few months, millions of books have been sold...]

This is a typical example of the navy of the Dawn Company, who tried to awaken the audience's memory of Harry Potter by reviewing the road to fame of Harry Potter.

Through more than a year and tens of millions of dollars in marketing expenses, Kevin successfully turned Harry Potter into a classic IP in the United States.

At the same time, Kevin did not stop marketing Harry Potter.

A big IP that can always exist in people's memory also needs to be maintained by people. From time to time, the story about Harry Potter is spread on various media, selling points and so on.

Let this IP always exist in the eyes of the masses, this is what the marketing department of Chenxi Film Company has to do.

The existence of a good IP is worth the extra effort.

Of course, other film companies cannot be as confident as Steve Kevin.

Therefore, they often dare not invest so much in a certain IP.

Only Steve Kevin, who knew Harry Potter's future achievements in advance, dared to do this, and the investment regardless of the cost, this has been exchanged for such a return.

[Top commercial blockbuster director, but he is not a good director, Steve Kevin in my eyes...]

This is belittling Steve Kevin, elevating directors who specialize in those niche art films, film critics who get black traffic, and the media.

For these things, Kevin has long been used to it. It's like when he wrote novels in his previous life, readers encouraged and criticized them. He didn't like to delete comments. .

Of course, there are also psychologically fragile authors, who complain with Kevin and rant about readers...

･･･

In the company, watching the reversal of public opinion, Kevin's mood did not fluctuate at all.

A typical commercial film like Harry Potter is actually relatively easy to copy, and its success is predictable.

It is more difficult and more adventurous, but it is Kevin's adaptation of The Matrix. In Kevin's hands, the Matrix does not have so many metaphors, but is relatively straightforward.

In that case, whether he can achieve good results, Kevin has no idea.

"Kevin, today's data is also out."

Dawson sent the target to Kevin and turned to leave. He was still busy negotiating the second stage with the theater party.

As mentioned earlier, the box office share of a movie will gradually decrease with the release, but if the movie really sells, the producer's film company also has the conditions to negotiate with the theater chain.

Harry Potter, this is obviously a big-selling data, he can use this data to let the theater chain give up more share, or give some free support.

For example, at the ticket office of the movie theater, putting up Harry Potter promotional posters, or maintaining the interests of high-profile films and so on.

Chapter 289 Fast and Furious Built-in Investment Promotion