cooler is more intelligent and stronger than frieza and unlike frieza he believes in quality instead of 1000 soldiers he prefers 10 with intelligence and strength compared and unlike frieza who doesn't care about his soldiers killing him just because he wants cooler makes his soldiers train to become stronger and smarter at the same time that they gain better equipment cooler treats his soldiers and subordinates like soldiers the greater their achievements and loyalty the better their rewards he is polite and believes in loyalty he will not kill someone because He wants he needs a strong reason to eliminate a useful soldier unlike Freeza who is basically a spoiled and childish person that's why Cooler is more liked and loved by the fans than Freeza it's a shame he wasn't canon who knows with Toyotaro in command of dragon ball he doesn't bring coola and even bojack to the canon
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