Coming in droves

"Tell me, what do you think of this ad?" Vinod, the CEO of Ogilvy & Mather, put his hands together on the table and looked at other executives and advertising planners.

"I think it's great, very direct, and very brilliant. If I were those bosses or executives, I would at least remember the name when I saw it when I passed by." Lacey, the executive with short hair sitting on the left, praised.

But then Maz, the middle-aged executive with triangular eyes sitting on the right, retorted: "I think this is just a trick, and it has no reference value. Is repeating the company name three times considered creative? They are tarnishing creativity!"

"But you have to admit that this works well! Advertising is for effect!" Lacey refuted his words.

Maz was not to be outdone and retorted: "Advertising should serve the brand concept! Advertisements that do not express the brand are all shit, they will not stay, and people will not remember them, understand!"

"So we rely on the four words of brand concept to convince customers?" Lacey's voice gradually became louder.

Maz also slammed the table and hit back: "Don't forget the foundation of our Ogilvy Advertising. 'Unless your advertising is based on great creativity, it will be like a ship sailing at night and will not be noticed.' We have not survived for so many years by relying on cheap creativity. The extraordinary creativity that David Ogilvy said is the criterion of the advertising industry!"

David Ogilvy is the founder of Ogilvy Advertising and the top advertising master of that era. The employees of Ogilvy Advertising have always admired what he said.

When Maz offered this, the conference room suddenly became quiet.

However, Lacey was not to be outdone: "Encourage innovation, change is the source of our life, and stagnation is the death knell for us. This is also what David Ogilvy said."

Vinod rubbed his eyebrows and felt a little headache. Since the young people headed by Lacey joined the company, they have clashed with Maz's faction. I don't know how many quarrels the two sides have had over advertising creativity, which made him a little upset.

However, what Maz and Lacey said were right. Whether it was advertising effect or brand concept, they must insist on it. It's just a matter of opinion which one to focus on.

There was no other way. Vinod, who had made up his mind to hold separate meetings, clapped his hands and said, "Okay, since everyone has mixed opinions about this advertisement, let's wait and see. I believe that the advertisement of this company will appear in front of us next time."

After the meeting, Maz returned to his office and sat down on his chair with a serious expression.

The advertising chief planner opposite him whispered, "Boss, how should we do our latest razor advertisement and what direction should we take?"

"Learn from the advertisements of Supreme Creativity." Maz replied casually, but he didn't get a reply. He looked up and found that the bald advertising chief planner was looking at him in surprise.

"What are you looking at me for! Shit, since there is a new creative form, why don't you use it?"

"But...but I thought you didn't like it..."

Maz curled his lips: "I don't like it, but so what? Customers like it, and this form is also very simple for us. We don't need to think of ideas. Just write an advertising slogan and play it three times. Although it is simple, it is enough to brainwash!"

"And if you don't use it, that woman Lacy will also use it. What if she competes with us for customers?"

At this point, he emphasized again: "But remember, it can't be exactly the same. Don't let Lacy, that stinky bitch, catch us!"

"Okay, I know!" The bald advertising planner nodded and bowed as if walking on thin ice.

"Okay, go and get busy." After everyone left, Maz took out his golden file and sharpened his nails: "Supreme Creativity... huh... It's interesting."

At the same time, the customer service ladies of Supreme Creative Advertising Company were already talking dry.

"Hello, sir, this is Supreme Creativity."

"If you need advertising creativity, please leave your company name and phone number. What's your name, James... What a handsome name!"

"What about me? My name is Cindy. Sorry, I may not be able to accept your invitation. Why don't you come to the company?"

"Does your company mainly make car wipers? Then can I know how much you plan to spend on creativity?"

"One hundred thousand dollars, okay, sir. Because the company has a lot of calls now, we will give you a reply after evaluation. Thank you for your call."

Looking at this lively scene, Jimmy and Andrew looked at each other and smiled. "I didn't expect you to know this kind of customer service skills." Andrew praised. Jimmy shook his head: "

No, I didn't train them. I just told them to get some basic information from customers, and let them do the rest."

"Really? That's pretty good."

Andrew just finished speaking and saw a girl next to him biting her lip and acting coquettishly on the phone.

"No... How can you be called Dick? I'm not..."

"Okay, I'll do as you say, Dick, Dick. But can you tell me the name and size of your company... I want to know."

"Lighting industry, 30 people, oh, you asked if I want to meet you, of course, Lilina wants to meet Dick."

"After meeting... what do you say, Dick."

"Yeah, mua, love you, Dick."

Andrew couldn't help twitching a few times, and looked at Jimmy again.

Jimmy spread his hands and said awkwardly: "Uh, Andrew, you know, I didn't teach them to say that."

"Immediately find a professional customer service to come over and give them a good lesson tonight! Don't let people think that our Supreme Creativity is a whore's nest."

The night Andrew gave the order, ten customer service ladies received professional training, and finally avoided the risk of being visited by the wives of the company's senior executives in advance.

And three days later, when the advertising effect gradually weakened, Andrew also got a list.

On it were all the top-ranking companies in various industries that had called for consultation and left information.

This was also what Andrew had specifically requested. Their Supreme Creative only serves high-end clients, not low-end clients.

On the one hand, Andrew himself does not have so much energy, and he does not want to tie himself to the company.

On the other hand, low-end clients are thankless, often asking for a lot and paying very little.

In simple terms, they are not of high quality.

Andrew would rather go for an advertising campaign than waste time modifying his own ideas for those clients.

So after screening a large number of companies, only seven remained in front of him.

And there is only one company that has urgent advertising needs recently.

Jia's Baked Beans.

This is a local American food brand. Their baked beans were once popular all over the United States, but now, because of the old flavor, sales have been declining year after year.

Andrew knows this canned food. Carmela often buys it because she often says that it tastes like the old days.

However, in Andrew's view, blindly following the old ways will only make the product passive. Baked beans are not Coca-Cola, and no one is willing to eat the same flavor all the time.

But if he is responsible for the advertising creativity, that is another story, because he happens to know a classic idea that is just right for this can of Jia's baked beans.

Tomorrow morning's chapter may be reviewed. If it is not published by 8 o'clock, please wait patiently.

(End of this chapter)