"Why?"
I'm afraid that this is the same question everyone is curious about: why did jersey sales surge immediately after Nike signed Li Wei?
The reason is perplexing.
If it were explained by Li Wei creating miracles on the field and attracting a strong fan base, leading to a surge in jersey sales, that would be understandable; but why did the mere signing of a sponsorship contract between Nike and Li Wei cause such an effect?
According to statistics, places with the main Chinese immigrant populations on the North American continent, such as New York, San Francisco, Los Angeles, Seattle, Vancouver, Toronto, and so on, became the main force behind sales; even more unbelievable was that NFL jersey sales on the Hua Xia Continent skyrocketed by twenty-seven times, setting a series of records.
In simple terms, the market was sending a message with this action, applauding the signing between Nike and Li Wei, and the moment Goodell had been eagerly waiting for finally arrived.