chapter 140

On the other hand, during the rush hour, the official schedule was officially set, and the publicity started at the same time as the schedule was fixed.

This is the beginning of September, and the peak hour, after discussion, was officially set on September 15th.

After reserving a certain amount of time for the second editing, it is a pretty good time to be able to get the tail end of the summer vacation.

....

Philip Astor Secondary School is an ordinary public school.

Public means state subsidies, but also means a decline in the quality of education.

Most of the students in these schools are students from ordinary families. They have good families and have long been sent to private schools by their parents.

It was 3:30 in the afternoon, and as a model of liberal education, it was time to dismiss school.

With glasses and a nerdy look, Danny, who is also a nerd, cautiously poked his head out of the school and looked around.

After confirming that the **** had already left, he carefully left through the side door.

Those **** would always attack nerds like him. In order not to give them a chance, Danny often chose the latest time to go home.

At this time, those gangsters have already started playing football and basketball, so they won't come to trouble him.

Walking on the road, on the side of the road, a huge screen quickly attracted his attention.

On the screen, a comedian he likes, Jim Carrey, is paired with an actor he doesn't know.

Later, they were chased by the bad guys. The policeman named Officer Li showed his extraordinary skills and defeated the bad guys one by one.

Later, in the chase scene with the bad guy, he showed amazing actions.

Danny, who is an audience member, was fascinated by it, and at the same time felt very exciting.

Especially when he thought that if he had the Chinese kung fu of Officer Li, who could bully him, and who would dare to bully him?

At the end of the film, after releasing the name of the film, Danny immediately made a decision in his heart that he would go to see the film as soon as it was released.

Kung Fu is very attractive to these students, and one by one they have the idea of ​​going to the cinema to find out.

Bruce Lee, Bruce Lee's kung fu, has a large audience in the United States.

However, in the absence of martial arts, no film company in Hollywood can replicate Bruce Lee's miracle.

The former Hongfan District initially started Jackie Chan's popularity in the United States.

In particular, many kung fu fans were deeply impressed by him. Under such a premise, the publicity of the rush hour caused a heated discussion among some audiences.

In addition, China and the United States are making good friends at this time due to policy reasons.

For a Chinese like Jackie Chan, there was no large-scale boycott.

Meanwhile, Jackie Chan and Jim Carrey started their TV show announcement.

The main promotional content is Jackie Chan's kung fu, as well as some thrilling action scenes that are completely completed. To put it bluntly, what you play is real, and what you play is life.

This made many ladies in front of the TV couldn't help covering their mouths and said:

"My God, he's amazing!"

I couldn't help but have the urge to watch the movie.

Rush hour, as a police and bandit action movie, the audience is obviously aimed at male audiences.

In the movie market, there are indeed more male audiences.

Just like women dominate the TV drama market.

Now, Jackie Chan's charm has even attracted some female audiences, which shows the effect of publicity.

..

Inside Dawn Films.

Looking at some data on rush hour viewing intentions collected through surveys, Kevin smiled.

The data shows that this movie has a strong appeal to its audience, adult men and teenagers.

There are people who want to watch movies because of Chinese Kung Fu, and many of this part are former Bruce Lee audiences.

Chapter 208 Rush Hour Released

There are also people who choose to watch movies because of Jim Carrey's comedy.

As the new king of comedy, Jim Carrey's audience relationship is very good, and many audiences will choose to enter the cinema because of his reputation.

Others are because the no special effects mentioned in the propaganda are all real actions, and they are ready to watch the movie.

These people are very much looking forward to the film Rush Hour.

And this is exactly the effect brought by Kevin's second use of the promotional film.

As a publicity method pioneered by Kevin, the second use is still very effective.

And this time, this propaganda method has finally entered the eyes of major film companies.

There are already many film companies, trying to imitate the promotion method of Chenxi Film, and began to produce promotional films.

Of course, none of this has much to do with Kevin and Dawn movies.

A few days later, the first cut of the film was completed. In order to achieve a better viewing effect, Kevin started the second cut.

The body of Steve Kevin has been bearing the title of genius since he went to college.

In his works, a different style is revealed from the lens language, not that of art, but a three-dimensional sense.

And that kind of thing is called talent.

Just like writing, some people can write tens of thousands of words a day without writing. This is called talent. This is not something that can be learned by studying.

Kevin has also experienced it himself before he understands the difference between talented and untalented.

Some things just can't be compared with hard work.

Having said so much, it actually means one thing. Kevin himself is also quite talented in editing. The movies he edited will give the audience a better impression.

Whether it is the transition between shots or the connection between stories, it will be more natural.

During the time Kevin devoted himself to the second editing of Rush Hour, the publicity of Rush Hour was still in full swing.

Synchronized actions also include the film Shushan, which was filmed as far away as the mainland, as well as contacting the publisher to prepare to publish Harry Potter's MGM.

And Marvel, which is working on a Spider-Man movie.

All of Kevin's industries are in action, working hard for Kevin's super movie empire.

Of course, another industry has already achieved certain achievements.

Company P, the adult-oriented film company that Kevin acquired belonged to Griffin.

It has moved from a movie producer to a DVD rental seller.

Of course, the original business has not stopped, but Company P now only produces high-quality products, and those ordinary works are directly purchased from other companies for a certain amount of discs as the main body for rental.

This rental business, coupled with low membership prices, and a wide variety.

Yes, there is an unusually wide variety.

This is about the copyright library that Kevin purchased before.

Relying on a large number of discs, and the membership price of only thirty dollars a month, plus enough confidentiality measures.

As soon as this business was launched, it was loved by many men in need, and they took the initiative to become members of P company.

In just half a month, it has absorbed more than 30,000 members.

Don't underestimate this number. You must know that this is because the channels have not been rolled out across the United States, and are only concentrated in a few big cities.

And these are also intentional paid members, which are invaluable.

According to the inference of some data, optimistically, after one year, P Company will obtain more than 300,000 paid members.

Even with a few more discounts, there are 200,000 paid members.

That's more than $70 million a year in operating income.

Moreover, this is only the first year of business, and the number of these members will gradually increase in the future.

In just the first year, Kevin's business plan surpassed Griffin's achievements over the years.

Thinking of this, Griffin was somewhat ashamed.

Of course, after being ashamed, it was his admiration for Steve Kevin.

Steve Kevin, a character from a director and owner of a film company.

In his mind he became a business wizard.

As for the thought of leaving after three years, he has long since disappeared.

The position of the president of such a large company that is about to succeed, plus the right to dividends of 20, will only leave a fool.

At the same time, he is busy with his career all day long, trying to occupy as much market as possible before other competitors react.

Although there is a film library, even if other film companies launch the same business, there is a high probability that they will not be able to compete with them.

But he didn't dare to take it lightly, after all, although Steve Kevin gave him the right to dividends, he also had the right to fire him.

Dividends are not equal to shareholders.

Do your best to avoid getting fired.

He didn't want to leave such a company.

Without the film library, even if he starts a new business, it is difficult to compete with this company, and there is no need to do such a loss-making business.

･･･

All industries are moving forward according to their own goals.

It was during this time that the rush hour, on September 10, was edited by Steve Kevin.

Then it was standardized to invite film critics to improve the reputation of the film.

Following Kevin's consistent principles, Dawson still invited the group of film critics who touted The Matrix. As for some other well-known film critics, they sent hush money to ensure that they would not talk nonsense.

This kind of commercial film is the most likely to provoke bad reviews from film critics.

At this time, these are typical business behaviors. If Kevin does not give hush money, bad reviews will definitely be indispensable.

The audience is always blindly obedient. If you lose a lot because of these bad reviews, then Kevin will lose a lot.

These are necessary expenses.

Rush Hour has become the most anticipated movie of September under the advocacy of film critics.

The momentum overwhelmed Bo Wei's movie Jack, and Warner's movie Ball Love Sky.

As for the other films, this one, with Steve Kevin as producer, is clearly incompetent.

For this reason, at the peak hour, there is no doubt that 40% of the filming volume in this schedule has been obtained.

The other films share the remaining 60%.

In such a situation, the time came to September 15th.

That's when the rush hour hits the show.

After a boisterous premiere, Kevin, Jackie Chan, Jim Carrey, and Mitt and Schneider started watching the movie.

The shot begins with New York in the dark.

On a cruise ship, the cargo from Hong Kong to the United States is being transported. Several Americans and Hong Kongers with the words "I am a villain" written on their faces are in charge of the cargo, and they are scanning everything, beware of accidents. .

At this moment, the protagonist, Officer Li, lifted the lid from a bucket and suddenly appeared.

So far, the hero of the film has appeared in front of the audience in an unexpected way.

Chapter 209 The Rush Hour Is Popular

Just like the Chinese, Americans are also face blind to Asians.

In the beginning, Asians were used as the protagonists, which surprised some Americans. In their perception, an American movie should start telling the story from the Americans.