If Ves had the right to name a recently discovered exotic gas, then why not name it after himself?
Plenty of people did it. This was a clever little way for people to ensure that their names and their legacies lived on long after they had passed away.
Even if their other works and accomplishments eventually faded from public memory, the names of the materials that society used still lived on for many years.
Unfortunately, Master Goldstein decisively squashed Ves' attempt to immortalize his own name!
"Rejected. It is too short and not distinctive enough. You may do what you want if you or your organization has discovered this substance yourself, but since this is not the case, the primary decision-making power still lies with us. We are merely open to suggestions."
In other words, Ves better come up with a more proper and acceptable name, or else the mechers would take care of it themselves.