He was very pleased with how they do their operations. It was the simplest and crude way of earning more than what they already had, but it could easily manipulate the cultivators, especially those who did not have any affiliations with any sect or any other organizations.
Just the reputation of the Church of Light, the Adventurers' Association, the Weapon-Forging Alliance, and the House of Alchemists, could make everyone barge in just to be registered with any of them or basically become one of their members. For those rogue cultivators, this was the best for them as their freedom would not be restricted by these organizations. They were only bound by a contract to help these three in times of trouble.