167

167

Kevin's set has already been figured out by all the film companies.

All-round coverage propaganda, super cool propaganda film.

This set of propaganda is actually very simple, but just a little bit.

Too expensive.

Steve Kevin has a reputation for giving publicity money.

As long as it is a movie he likes, it starts with five million dollars in publicity.

As for the films he directed, it was 20% to 30% directly based on the amount of investment in the films.

This is definitely a big deal in Hollywood at this time.

To this end, this time, with a $100 million investment in Superman, Warner directly allocated $20 million to replicate Spider-Man's various promotional models.

"Okay, don't let the propaganda go down. Including the propaganda expenses, the total cost of 120 million yuan. If the box office is less than 300 million yuan, there will be losses. You need to pay back the cost through the DVD peripherals in the later period. This time, everyone must do their best. go."

Robinov said solemnly.

"clear."

In response to this sentence, the executive in charge of publicity planning immediately dispatched to start the promotion of Superman.

The $20 million promotion means that all over the United States, everywhere, the news of the release of the Superman movie can be seen.

The $100 million investment means that there are huge special effects in the movie.

The invincible Superman is blackened and whitewashed in the movie, fighting against alien monsters.

All kinds of flying and hiding, showing the superman's skills.

From a publicity point of view, it instilled a sense of Superman as wonderful as Spider-Man in the audience.

Countless audiences also discussed that they wanted to enter the movie theater to watch Superman's content.

While the outside world is chaotic, Kevin is taking Helen and Emma sisters on vacation on the Caribbean beach.

Time flies to a week later.

Spider-Man drew with a perfect score.

Immediately afterwards, all the propaganda resources that originally belonged to Spider-Man were replaced by Superman.

In this trend, Superman officially began to show.

Film critic Vic, at his own expense, came to the cinema alone and watched the movie Superman Rebirth.

With the release of Spider-Man, Vic also made a lot of money.

However, the next goal of making money was immediately followed by him.

As the movie that is being promoted and the target of Spider-Man, Superman is undoubtedly the next object of attention.

Vic was already prepared in his heart to rage on Superman.

In the past few years, he has been eating Steve Kevin's positive traffic, and then eating other negative traffic from film companies that do not invite him to participate in internal previews or give red envelopes.

Superman is undoubtedly the object of his negative traffic.

Chapter 246 Parody

In order to better observe the reactions of other audience members, Vic chose a back position and silently watched Superman.

The movie Superman Reborn started playing about ten minutes after Vic was seated.

Vic took a cursory glance and found that the occupancy rate was as high as 70%.

This is already a very exaggerated figure. You must know that Spider-Man's occupancy rate is about 80%. From this point of view, Superman's opening situation is not inferior to Spider-Man at all.

As for the 100% occupancy rate, that's just a legend.

Of course, we are talking about the overall occupancy rate here. The 100% occupancy rate of individual cinemas is normal. After all, in some prosperous places, the number of moviegoers is significantly denser.

What Vic sees here is only the situation in this theater.

As soon as the picture unfolded, Vic discovered the speciality of the movie Superman Rebirth, the dark filter that was exactly the same as Batman's Dark Knight, which almost made him think he walked into a movie theater showing Batman.

As a film critic, he immediately saw the splatter on the filter.

Batman's parody?

This seems like a nice spray point.

Then came a handsome, strong guy with glasses, who seemed to be applying for a job as a reporter in a big city.

Vic, who is familiar with the background of Superman in the DC universe, knows that this is starting from the birth of Superman.

Obviously, Batman The Dark Knight, from the birth of Batman.

Then Warner's side, in Superman's side, also started from the birth of Superman.

So far, it is quite satisfactory, in fact, there is nothing wrong with the plot of the movie.

Vic couldn't find too many black spots, so he could only think silently in his heart, from which point to black out, in order to black out the audience's ideas and win the audience's approval.

Black is not random black, otherwise it is easy to cause abuse from fans.

It must be black and well-founded in order to attract fans to buy newspapers, and the price quoted by the newspapers for his film reviews will be higher.

It's all complementary.

To put it bluntly, Vic is looking at the good points in Steve Kevin's films and staring at the bad points in other films.

That's his specialty.

Superman's plot, after the protagonist Superman revealed his superpowers, began to be chaotic.

Watching these plots, Vic has a sense of sight that he is watching Batman's Dark Knight.

Obviously, the gold medal screenwriter hired by Warners has thoroughly studied the Batman Dark Knight, from the parents' teaching to the villain, there are shadows of the Batman Dark Knight.

To put it horribly, if the screenwriter of Batman Dark Knight comes to sue, it is absolutely true.

but····

On second thought, it seems that the copyright for both films is owned by Warner.

This wave is me plagiarizing myself?

Without a victim, there would be no plaintiff, and Vic had nothing to say.

A movie that ends quickly.

There was sparse applause in the theater. Judging from the enthusiasm of the applause, the quality was okay, and it was considered qualified.

The only problem with this movie is that the style is a little weird.

Imitating the core of Batman's plot and putting it in Superman, it is a little out of place. After all, in the Batman movie, Batman is an ordinary person, and in this movie, Superman is almost a god-like existence.

The difference between the two is very different, and the application of some plots is very strange.

Of course, when it comes to this, it is necessary to talk about Superman's re-enactment of Batman's core.

This kind of plagiarism is like writing multiple novels in one outline among the web articles that Kevin has read in his previous life.

You can see shadows in other novels from one of them.

But the characters are completely different, the similarities are the plot direction and the characters.

Vic doesn't know if the movie will be a big hit, but finding the biggest black spot in the movie is enough for Vic.

After leaving the cinema, as soon as Vic got home, he went into the study, closed the door, and started writing a movie review.

[The movie Superman Reborn, a parody of Steve Kevin's Batman The Dark Knight. ]

[As a film critic, when I entered the cinema to watch this film, my heart was full of expectations. After all, this is a big production with an investment of more than 100 million US dollars. The cost is so high, and the theoretical quality will also be too high. Low. ]

[However, I never expected that I have seen too many shadows of Batman Dark Knight in this movie. As we all know, I am a fan of director Steve Kevin. Very disgusted, in this regard, I give these negative comments on Superman Rebirth. ]

[First, a parody of Batman The Dark Knight. ]

[・・・]

Vic listed a number of questions about the rebirth of Superman, and then shook the draft with satisfaction, and then called the editor of The Times Daily.

With his current popularity, a film critic can get a full salary ranging from one thousand to fifteen thousand dollars, which is already a month's salary for ordinary people.

Usually, Victor can write ten articles in a month. In the off-season, there are also three articles, plus invitations from the film company, red envelopes, and so on.

Together, Vic led a prosperous life.

･･･

The day went by so fast, and in a blink of an eye came the afternoon of the next day.

Warner Bros. executives, gathered to wait for the data from the movie Superman Reborn.

As Warner Bros.' most-watched movie this year, Superman Reborn is, in a sense, a remake of Batman's Dark Knight.

These executives are well aware of this.

But this is not important. After all, the copyright is theirs. If you copy your own, can that be called copying?

That's called borrowing.

The box office is the real thing.

"The box office is out."

A arrogant-looking executive came to the office with a happy face with a few pieces of paper.

"Ryder, how much was the box office on the first day?"

Several executives hurriedly asked.

Robinov sat in the innermost position, as still as a mountain, listening to everyone discussing the data.

"Forty-five million!"

The executive known as Ryder reported this data in a hurry.

There are executives who are better at mathematics, and they immediately calculated this data. Compared with Spider-Man, it still exceeds the general box office of Spider-Man on the first day, and the key is that the film is much higher than Spider-Man.

With this plus and minus, Superman's first-day box office seems to be pretty good.

"It's a lot higher than half of Spider-Man's box office, and our schedule is lower than Spider-Man's, and the schedule is also a bit worse."

"At the same time, this data seems to be similar to Batman's Dark Knight, and Superman's box office is likely not much less than the Dark Knight in the end."

There are executives who will make their own analysis and tell the whole story.

Chapter 247 Superman Blast and Green Lantern

These analyses have been agreed by others.

Everyone quickly took this achievement and began to break down the roles they played in Superman one by one.

The main core is that Superman can succeed, and he has a lot to do.

Just as everyone was fighting for merit, Robinov, looking at the polarized word of mouth, covered his head and thought.

The third Batman Dark Knight, which is the Batman movie that they continued to follow, although the money didn't pay much, but the bad word of mouth caused the subsequent box office to collapse directly.

The reputation of the movie Superman is different.

Some of the audience, the kind whose brains don't think much, that is, the audience who are cool, all gave Superman praise.

For this audience, plagiarism or not plagiarism is not important.

It's enough that Superman looks and feels good.

The other part, the DC fans, is polarized. Some fans think it's not bad, and some think it's different from the Superman they imagined, so they give bad reviews.

Of course, there are also some huge Steve Kevin Batman fans who gave bad reviews after watching the movie.

One of the most important points is that it is too similar to Batman Dark Knight, the overall core.

I have to say that this Superman movie has a strong taste of Steve Kevin. If the director column is covered, many audiences may regard it as the work of Steve Kevin.