Chapter 311: Unwavering Focus

Victor reported to Hardy on the sales of the traditional pills and concluded, "Based on the current market trends, the pharmaceutical factory's annual profit margin could reach approximately 1.2 million Hong Kong dollars."

In reality, a significant portion of the profits went to Hardy's sales company. However, Hardy understood that this was just the beginning. As word of mouth spread and market recognition increased, sales would likely surge.

"Have the sales company continue to explore the domestic market, and also expand into the European and American markets. Although sales there may not match those in the United States, the sheer number of countries could lead to substantial cumulative gains," Hardy instructed.

"I understand, boss."

Victor then hesitated before bringing up another issue, "Boss, some customers have mentioned that the price of the pills is too high, which is affecting sales. Should we consider lowering the price?"

Hardy shook his head firmly. "Absolutely not. Those who can afford it won't mind the price, and those who do are not our target customers. These pills aren't essential medications; they're meant for those seeking extra pleasure."

"Moreover, lowering the price could severely damage our brand's reputation, far outweighing any potential profit increase. Even with more advertising, the price should remain unchanged."

After some thought, Hardy added, "Inform Sha Tongyi that I'll be visiting the Institute of Traditional Medicine this afternoon."

"Understood, boss."

A little over a month after its establishment, the Institute of Traditional Medicine now had a dozen traditional practitioners and an equal number of young scholars who studied both traditional and Western medicine.

Hardy valued traditional medicine but acknowledged the importance of Western medicine. He knew that Western medicine represented the future and saw the Institute as a means to research new health products for his company—primarily to generate profits. A secondary goal was to gather a team of skilled traditional medicine practitioners who could assist if he or his family members fell ill.

These objectives were decidedly utilitarian, and Hardy never hid his pragmatism. His final, more altruistic goal was to "promote and preserve national culture and spirit," ensuring the survival of traditional medicine for future generations.

When Hardy arrived at the Institute with Sha Tongyi, they were met with the sounds of a heated argument. A group of young doctors and several seasoned traditional medicine practitioners were engaged in a fierce debate. Sha Tongyi quickly stepped in to calm the situation.

As soon as everyone noticed the boss's presence, they quickly quieted down.

"What's all the arguing about?" Hardy asked.

A young doctor stepped forward and explained, "We were debating the merits of American ginseng versus traditional ginseng. We believe American ginseng has excellent health benefits, but the older practitioners argue that traditional ginseng is superior."

Hardy smiled, appreciating the passion behind the debate. "It's good to have these discussions; it's how we generate new ideas."

He then explained, "American ginseng is indeed a traditional herbal medicine, native to Canada and the United States. It's quite similar to traditional ginseng, though their properties differ somewhat. It has been used since the 17th century, primarily for anti-fatigue and immune-boosting purposes. Many people, even in the West, brew it as tea."

Hardy then engaged in a broader discussion with the Institute's doctors, encouraging them to contribute to preserving and promoting traditional medicine. He also revealed plans for the Hardy Group to open a hospital and possibly a university for traditional medicine in Hong Kong. "You could either practice at the hospital or teach at the university," he suggested.

Dr. Zhao Weihan, a renowned practitioner, asked excitedly, "Boss, are you really planning to establish a University of Traditional Medicine? I've been hoping for this for years. When do you think it will happen?"

"Very soon," Hardy replied. "I've already instructed Victor to propose the idea to the University of Hong Kong. The new school would have two faculties: one for Western medicine and one for traditional medicine. Although each will have its own focus, they'll also learn from each other."

"As for the hospital, Sha Tongyi is already scouting for a suitable location."

Hearing Hardy's words, everyone felt fortunate to be working for such a visionary leader. What seemed impossible before was now becoming a reality, thanks to Hardy's influence and resources.

Money truly is power!

Once in the dean's office, with only Hardy and Sha Tongyi present, Hardy said, "Have the Institute publish its own magazine. Encourage the doctors to write articles to channel their research enthusiasm into something productive, rather than arguing all day."

"Also, the sales of our traditional pills in the U.S. are going well. Increase production to over a million tablets per month."

"Start developing new products, targeting women, the elderly, and children. I've told you before that health products must cater to specific groups and capture consumers' hearts."

"There's one more crucial point: understanding human nature so that consumers are willing to pay."

Sha Tongyi was puzzled. "Boss, can you elaborate?"

Hardy explained, "It's simple. For example, create a liquid supplement for women called 'Women's Oral Liquid,' focusing on beauty and anti-aging. Women care most about their appearance and fear aging, so we'll target those concerns."

"Western medicine has Vitamin E, known for skin care, so add that along with traditional herbal extracts. We could create an excellent women's health product."

"But keep in mind three things: First, it must be convenient to take. People dislike anything complicated. Second, it must taste good. The old saying 'good medicine is bitter' is outdated. Consumers want a pleasant experience."

"Third, it must be effective, but not too effective."

Sha Tongyi was surprised, "Why shouldn't it be too effective? Wouldn't a highly effective product be more attractive?"

Hardy shook his head. "There's a principle in economics: acquiring new customers costs more than maintaining existing ones. We need to attract new customers, but we must also retain the old ones."

"If it tastes good and works well, customers will develop a habit of taking it every day, ensuring they keep buying. This consistent consumption guarantees our sales, rather than constantly chasing new customers."

Sha Tongyi was impressed by Hardy's business acumen. No wonder Hardy was so successful—he had mastered these principles.

"I guess I'm not cut out for business. No wonder I've struggled to grow beyond a certain level," Sha Tongyi thought. "I should just focus on running the pharmaceutical factory."

Hardy continued, "Women care about beauty and aging, the elderly care about longevity, so think along the lines of 'Ginseng Royal Jelly Oral Liquid.' For children, the focus should be on brain development—something like 'The More You Drink, The Smarter You Get.'"

Sha Tongyi diligently noted all these points, knowing they would guide his future work.

Back home, Han Yezhen was in her studio, sketching.

Hardy handed her a box.

"What's this?" Han Yezhen asked, her eyes curious.

"A birthday present."

"You remembered?" Han Yezhen exclaimed, jumping up to hug Hardy.

"Of course. How could I forget your birthday?" As a man with multiple romantic interests, Hardy knew the importance of remembering each woman's birthday and preferences.

Birthday gifts, Valentine's Day, and Christmas presents were non-negotiable.

As for the type of gifts, he never worried about monotony or repetition. Jewelry was always a safe choice, whether for Christmas, Valentine's Day, or birthdays.

It wasn't about thoughtfulness—it was about value.

The box contained a jade necklace with matching bracelets.

"Wow! So beautiful!" Han Yezhen exclaimed in delight.

"It'll look perfect with a cheongsam," Hardy said.

"Wait for me; I'll change into one right now." She grabbed the jewelry box and left the room, but not before tiptoeing to give Hardy a kiss.

A few moments later, she returned, wearing a cheongsam adorned with the jade necklace and one bracelet.

"How do I look?"

"Stunning."

"Yezhen, let's have a small birthday party at home the day after tomorrow. Invite some people over for a celebration. You've met a few ladies and socialites, right? Invite them too."

"Isn't that too much trouble? I'd be happy just celebrating with you," Han Yezhen said, her reserved nature showing through.

"It's good for you to be seen," Hardy replied.

Understanding his reasoning, Han Yezhen nodded. She realized that establishing her own social network in Hong Kong was important, and Hardy was helping her do just that.

"Alright, I'll arrange a small birthday party," Han Yezhen agreed.

"Let Victor handle the details," Hardy suggested.

"Victor's the president now, but you still treat him like an assistant," Han Yezhen teased.

Hardy shrugged, "If I stopped using him for these tasks, he might start to worry."

Han Yezhen understood. If someone isn't needed, it often means they're on the way out. Keeping close to the boss often meant staying in power.

The birthday party was both simple and grand.

Simple because it was held at Taipingshan Manor, rather than a luxurious venue like the Peninsula Hotel. Grand because the guest list included only the most influential figures: the Governor of Hong Kong, the Commissioner of Police, prominent bank presidents, top executives from HSBC, and key figures from the Hardy Group. 

In short, those not invited to Han Yezhen's birthday party likely weren't significant players in Hong Kong.

The women gathered, discussing jewelry, fashion, and cosmetics. The men, meanwhile, focused on national affairs, particularly the ongoing war in mainland China.

"Your Excellency, does the British government have any plans to intervene in the mainland conflict?" a

 bank president asked.

Governor Grantham responded confidently, "Under pressure from the British and American governments and the international community, both sides have agreed to peace talks. I believe things will move in the right direction."

He added, "The British government has also increased troop deployments in Hong Kong. Another thousand soldiers will arrive this month, potentially bringing the total to over ten thousand. We have the means to protect Hong Kong, so you can rest assured."

As Governor, it was his duty to maintain stability. Even if things were to deteriorate, he'd reassure the public until the last moment—then make his own escape.

A guest turned to Hardy, "Mr. Hardy, what's your take on Hong Kong's future security? Will the U.S. government send troops?"

Hardy smiled, "Sending troops seems unlikely. President Johnson has made it clear that the U.S. won't intervene militarily here."

"But diplomatic and political mediation will continue. I'm optimistic about Hong Kong's future security; otherwise, I wouldn't have chosen to invest here."

His words, like so much spoken at such gatherings, were a blend of optimism and caution.

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