264 Historical Intersection

In the history of professional sports, Nike signed a unique contract with Jordan, allowing him to earn profit sharing from his product line.

However, all this had historical context, for at that time, Nike was on the decline, its market share being squeezed by Adidas and Converse. Without such a contract, Jordan wouldn't have given Nike a second glance—

Everyone knew that Jordan liked Adidas and had already decided to sign with them.

Nike took a gamble, which led to the birth of the only profit-sharing contract in professional sports history.

Unprecedented and never replicated.

Even to this day, not even LeBron James receives such treatment.

Of course, LeBron's market value still cannot compare with Jordan's.