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Under such circumstances, the whole people started carnival.

You must know that these families were carefully selected by Chenxi Film Company, and they were not wealthy families.

All are poor families.

As for why it was chosen, first, it was for these actors to be able to play regularly in the subsequent Harry Potter sequels.

Don't underestimate this.

You must know that if the family is wealthy, contract pulling alone is enough for them to have a headache. After all, starring in these movies for a long time will inevitably have a huge impact on their studies.

It takes a lot of time to pull together with the families of these children.

Poor families, especially non-American families, can avoid a lot of trouble.

Yes, among these little actors, those from American families have been excluded in advance.

The reason is simple, the existence of child protection societies.

With the existence of these associations, the crews that hire American children to work will often create a lot of trouble out of thin air. In order to avoid these troubles, the best result is not to use Americans.

However, in order to let the masses have a sense of participation, this kind of thing is naturally impossible to say.

Under Dawson's hint, HBO gave Dawson's named actors more shots to make them appear more adorable in the shots.

Under this series of operations, in addition to gaining the attention of the United States, it also made the public think that the three actors selected by Dawson early were the ones chosen by the public.

At this point, Harry Potter, has not yet started filming.

It has already sucked all the attention and gained countless attention.

Just think about how high the early box office will be once Harry Potter is released.

This series of operations did not cost a lot of money, but it had a publicity effect that only hundreds of millions of dollars could have.

Other film companies were dumbfounded by this series of operations of Chenxi Films.

Can the movie still play like this?

Start with novels, publicize, build momentum, and spend money to get a best-selling book.

In fact, everyone treats this as a joke.

Although the sales of Harry Potter are bestsellers, the money is not made at all, and it is all invested in marketing.

Chapter 235 Publicity before the release

As a result, it was announced from Dawn Films that the Harry Potter crew was to be established.

To casting activities, and operations are known around the world.

Then, the people all over the United States participated in the selection of Harry Potter actors, and this series of operations dazzled them.

The actors selected by the public themselves, once the movie is released, will the public go to see it, this is a question without suspense.

The public will definitely see it.

This series of classic marketing cases has directly created a world-renowned big IP.

In the end, as long as Harry Potter's movies are not bad at the box office and have a good reputation, a series of movies that can make a lot of money will appear like this.

Countless studios are studying this case, wondering how they can replicate this miracle.

But after thinking about it, all the film companies gave up.

The core of the operation of this series is a big director like Steve Kevin.

With the name of Steve Kevin, so many people can be attracted to participate, and at the same time, the quality of Harry Potter can be guaranteed.

Without these two points, even if you want to copy, you have to take great risks, and the probability of loss is also very high.

In the end, other film companies can only hide their envy in their hearts, and only Chenxi Films can do this kind of operation.

The selection of Harry Potter, the overall process, took two months.

And along with the selection, a blockbuster TV program was also created.

There are a number of small actors who have become well-known star actors along with TV shows, and have been recruited by other TV shows and movies.

Until Kevin came out from Industrial Light and Magic.

That's how I learned everything.

Dawn movie.

"Dawson, well done!"

Kevin praised.

Kevin just briefly mentioned Harry Potter's marketing activities, and Dawson and HBO came up with a series of subsequent operations.

I have to say that Dawson has made great progress with the growth of his knowledge over the years.

Hearing Kevin's praise, Dawson touched the back of his head and smiled embarrassedly.

This is the first time he has accepted Kevin's praise, and I have to say, this feeling is really good.

After laughing, Dawson looked straight at Kevin and said:

"Little actor, I have already practiced acting according to your requirements. These three are relatively spiritual, and it should take a while to think about it."

"Well, don't worry about that, Dawson, the special effects production on Spider-Man's side has been completed, and you can go to the theater to discuss the specific schedule."

"In terms of time, within half a month to a month, you can negotiate with the theater chain specifically when it will be released. We can get the most films."

"This time, I want more than 70% of the film output."

Dawson's heart tightened, and Kevin's words instantly filled him with pressure.

This is tantamount to killing other films in the same period.

However, in terms of the sales volume of Steve Kevin's past movies, this amount of film is definitely an export.

The pressure of negotiation is not so great.

Dawson took a deep breath and said firmly:

"Okay, Kevin, leave this to me."

Kevin nodded, looked out the window, and had a lot of thoughts in his heart.

Spider-Man is the starting point for his career to reach the peak of Hollywood.

Whether the new Marvel Universe can continue the glory of the original history depends on success or failure. If it fails, although there is no chance at all, it wants to push Marvel to its original height.

There will be a lot of trouble.

･･･

Although Kevin didn't say it directly, Dawson also felt the importance of Spider-Man from Kevin's tone.

Therefore, when Kevin ordered to finish his work and go to work on editing.

Dawson wandered around the major theaters in the United States, lobbying them to give Spider-Man more screenings.

If you change to an ordinary schedule, 70% of the film may sound like a lot, but the real box office upper limit is not high. It doesn't matter if you sell Steve Kevin's personal feelings. .

But the summer schedule is different, and the benefits involved are too great.

All film companies are communicating with the theaters, trying to get the biggest piece of the cake. For this reason, Dawson has used various means, or bribes, or relying on favors, and finally he is under the hands of some theaters. Down to 70% of the film volume.

This job can be described as the most difficult period since he became the president of Chenxi Films.

However, after a week, he finally scored the goal.

The schedule was successfully set on July 25th.

That is, at ten o'clock in the morning on Friday, the premiere begins.

This is a Hollywood blockbuster, and the time is usually chosen to facilitate the follow-up statistics of the first weekend box office.

For any movie, the first three days are the highest-grossing times.

As little as 20 to 30 percent, as many as 70 percent.

Because after this time, the word-of-mouth of the movie will spread rapidly. If the word-of-mouth is good, the subsequent decline may not be large. After the release period of a whole month, even the word-of-mouth is so good that it is postponed.

But if the word of mouth is not good, the box office explodes directly after three days.

Among them, Friday night, Saturday, and Sunday are usually the three highest-grossing days.

After telling Kevin the news.

Dawson immediately got busy promoting the film.

Prior to this, there was also the propaganda of Spider-Man, but the density was not large.

The purpose is to let the audience know that there is such a movie, which is about to be released, and keep the popularity of the movie.

A period of time before the upcoming release, the focus of publicity has changed, and now what is to be done is to attract audiences from outside the cinema into the cinema.

At this point, after so long, the morning movie is no longer the empty shell it used to be.

Among the employees, in addition to those who have been poached from other companies, there are also many talents who have grown up on their own. They are no longer in a hurry to do these promotions and need external help.

Under the company's full efforts, from buying banner advertisements in the business circles of major cities, to the navy on the Internet, as well as TV advertisements, propaganda films are bombarded in turn.

Soon, the news of Spider-Man's upcoming release was forced into everyone's head.

Especially the promotional film, Spider-Man, swinging in New York City, has attracted the attention of countless young people.

Under the influence of these advertisements, Spider-Man's audience, young users between the ages of 16 and 30, have brought up the idea of ​​entering the cinema to see Spider-Man.

Commercial special effects blockbuster, Steve Kevin's new work.

These two elements are irresistible temptations for young people. Everyone can imagine that this is bound to be an audio-visual feast.

in such propaganda.

Time flies, and it's July 25th.

Chapter 236 Spider-Man Official Screening

･･･

Los Angeles Studios.

This is the location Dawson chose for the premiere.

Countless Steve Kevin fans gathered here, and the atmosphere was extremely happy.

Everyone is a fan of Steve Kevin, and they have a common topic, and they can chat for half a day with just one person, just two or three hours before the premiere starts.

There have been many couples of men and women who have seen the right eye and chatted smoothly. After watching the movie, they will meet to exchange the length and the length.

This is American freedom.

Of course, this kind of behavior can also be called libertine, but Americans and Chinese people have different ideas, so I won't judge this.

Kevin got stuck and arrived at the premiere half an hour earlier.

As soon as they got out of the car, countless spectators shouted and swarmed, just like those superstars who came to the scene.

Among Hollywood directors, he is the only one who can have such a fan base.

High value, plus focus on commercial blockbusters.

The unique action style has allowed Kevin to have a large fan base.

Ten security guards and two bodyguards formed a human wall to stop these people three meters away from Kevin. At the same time, the bodyguards paid close attention to the surroundings to prevent anyone from suddenly drawing a gun.

In such crowded places, it is the most dangerous time.

"Kevin, sign me."

There were fans waving DVDs, hoping Kevin would autograph them.

Kevin came to prepare to go in directly. After thinking for a while, he stopped and said to the fans who wanted him to sign:

"After the premiere, anyone who needs an autograph can come to me for an autograph with the DVD of my director's movie."

After all, Kevin turned and left the scene under the protection of the security guard.