Chapter 248 A grand marketing campaign

The marketing plan was formed, the marketing area was determined, the promotion team was established, and the day laborers were recruited.

In June, when summer just began, the ground promotion work of group buying to the store officially began.

Countless day laborers took the brochures in their hands and used various tricky methods to enter the office buildings, commercial streets, bars, exhibition centers, swimming pools, gyms and other places where young people gathered around the mall to carry out ground promotion.

Because the Internet is a fashion for young people, it is also this group that can quickly accept group buying and produce results.

Since it is a ground promotion, of course, we must start from the easiest place to build momentum.

A bunch of flames falling into the water will undoubtedly be extinguished in the end, but falling into a pile of cotton will surely turn into a fierce fire.

"Brother Jiang, why do you come to class every day recently? Are you bored?"

Jiang Qin was sitting in the classroom and was drowsy. After listening, he turned his head in surprise and glanced at Ren Ziqiang: "I am a student, I should study hard, you actually said I am bored? Is there any law?"

"That's true, but it's not like your style. Are you going to do business?" Ren Ziqiang asked curiously.

"Of course I have to do business, but I am the boss. I don't need to do many things myself. Naturally, someone will do it for me."

Cao Guangyu's scalp tingled when he heard it next to him. He opened the memo on his mobile phone and wrote down this famous saying full of pretentiousness, intending to apply it.

On the other side, the golden flowers in the third class of finance stared at Jiang Qin and were distracted for the whole class.

It's a miracle that the male god came to class. Hurry up and take a few more glances, otherwise he will disappear again in two days and a month.

As expected, Jiang Qin disappeared the next day, as if the person who said that students should study hard was not him at all, but a dog.

From the day he disappeared, the employees of 208 began to take leave and skip classes, and gathered in 208 to prepare for the weekend's University Town marketing.

Because this weekend will be a crucial node for whether the group buying can be seamlessly connected from the University Town to Linchuan City.

"For this weekend's marketing, everyone regards Wanzhong Mall as a target, and we must shoot all arrows into the target."

"Next, I will assign tasks to everyone."

"Sunai adjusted the homepage, and all stores of Wanzhong Mall were put on the shelves. This time, we will not give a 40% discount, but a half-price discount for the whole store."

"Let me tell you, we are not making money this time, just to make friends."

"Lanlan, you connect with Manager Yue, their mall will conduct offline marketing at the same time, and interact with the group buying chain."

"Wen Hao, you are responsible for coordinating the teams of the other three universities, starting a topic post, and hyping up the event. "

"Feiyu will continue to hold the four-school lottery. This time we will not hold a single one, but ten times. The winners can eat for free ten times. You can choose any store. There are ten places."

"Tan Qing, after the event starts, you will be responsible for coordinating the business department. We want to spread the influence of this event and make all the stores in Linchuan jealous."

"Now, marketing begins."

After Jiang Qin finished speaking, he slapped the table, and a whirring sound instantly rang out in Room 208.

Everyone entered the state in an instant. Those who needed to make phone calls made phone calls, and those who needed to type on the keyboard typed on the keyboard, just like the first time the group was launched, full of energy.

One day later, all forum users of the four major universities were attracted by the event post, showing a very high degree of discussion.

Many students were not only excited but also confused when they saw the words "half price" and "free food".

Oh my god, 60% off is already too much, now it's half price, is this businessman crazy?

Can you still make money at half price?

The most terrible thing is to eat for free, and you can eat for free ten times, who the hell doesn't want this.

So, wave after wave of top posts and wave after wave of coupon grabbing once again set off a wave of group buying to store.

In fact, marketing activities are like this. Many consumers will feel puzzled when they are caught in the vortex, thinking that if the merchants do this, they will not make money at all. What can they do by just shouting? Will they eat northwest wind?

But for real businessmen, money is the ultimate goal, but it is not the absolute goal at every stage.

If losing money can get a larger market, then as long as they don't lose money, no one will care about the little money in front of them.

At about five o'clock in the afternoon, Jiang Qin left the bustling 208 and came to the cafeteria to eat. Listening, people were discussing the half-price discount and free eating cards everywhere.

The rich young lady who had been waiting in the cafeteria waved at him twice, then looked at Jiang Qin with a silly look on her face and sat next to him.

"Jiang Qin, are you guys starting another event this week?" Gao Wenhui asked while eating noodles.

Jiang Qin took the chopsticks handed over by Feng Nanshu and ate two mouthfuls of her noodles: "This is the last event we will do for college students. There will not be such a big effort in the future, so you can participate quickly."

"Can you really make money by offering half-price for the whole store? Can't you live well at home?"

After listening to this, Feng Nanshu bluffed: "Yes."

Gao Wenhui knelt down and was very beautiful, but still had doubts: "But won't it be a loss if it's half-price? Where can we make money? Are the costs of those restaurants so low?"

Jiang Qin stretched: "It's definitely not that low. Don't forget the storefront and the cost of labor, water and electricity. I am now doing the event at my own expense, but I am losing some money now in order to make more money in the future."

"Then can you do it in secret, like the previous two times, so that I can win a prize." Gao Wenhui was eager to try.

"You're dreaming. I can't even deduct your salary in time, so how can I give you a reward? Did you protect my strong friendship with Feng Nanshu?"

"I did." Gao Wenhui said shamelessly.

Jiang Qin chuckled: "What do you mean by protection? You're just adding fuel to the fire for the two of us all day long."

"Who told you not to be honest? I'm never satisfied every time I knock you down."

"There are many young couples in your class. Why do you have to knock you down with two of us good friends?"

What Jiang Qin said was true. After all, everyone has been in Linchuan University for a year. Those who should be in love are already in love. Those who are not in love either don't want to find one or can't find one.

There are several young couples in the fourth class of finance. They are inseparable every day and are so annoying.

In college, in addition to studying, love is the main theme. There are very few people like Jiang Qin who are obsessed with money.

However, Gao Wenhui felt that those love affairs that were too greasy to each other were not worth it. It was better to have a love where Feng did not move and Jiang did not move, and Feng moved and Jiang moved around, even if they lied that it was friendship.

"Little rich woman, I have something to say to you. Come here and don't let Gao Wenhui know."

"What?" Feng Nanshu came closer, her beautiful eyes full of curiosity.

Jiang Qin leaned close to her ear and whispered, "There is something very good to say, but I don't allow you to tell her."

Feng Nanshu: "?"

"Okay, I'm full, I'm going back to work, bye!"

Jiang Qin walked out of the cafeteria, and Gao Wenhui directly pestered the little rich woman: "Nanshu, what did he say to you just now?"

Feng Nanshu was stunned for a while, and said in a daze: "There is something very good to say, but he doesn't allow me to tell you."

"Why? We are best sisters!"

"That's what he said." Feng Nanshu looked innocent.

Gao Wenhui was dying of envy: "So what is the special thing?"

The little rich woman wrinkled her nose: "He just said there is a special thing, but I can't tell you."

"Then can't you tell me secretly?"

"He only said this sentence..."

"Which one?"

"One day, it was very good to go to a certain place, but I was not allowed to tell you!"

"Why can't you tell me!"

"..."

At night, the lights were on, and the half-price coupons in the venue had been sold out for two rounds. All the employees of 208 breathed a sigh of relief.

At the same time, a large number of students poured out from the gates of four universities and gathered in the city without any prior agreement, making it difficult for the taxis waiting at the intersection to pick up people.

At this time, the lights of Wanzhong Mall were all on. A PVC board with half-price for the whole store was erected at the door, along with banners and signs for group buying. There were also a bunch of young ladies in super short shorts dancing hip-hop at the door, which was even more lively than the holidays.

The linkage between online and offline, the echo of crowds and lights, this marketing is sweeping the city in an extremely dazzling way.

Jiang Qin also followed the crowd to Wanzhong, but was directly blocked at the intersection. It took more than ten minutes to enter the underground garage.

When he took the elevator to the first floor, the dense crowd had already filled the first and second floors of the mall. Even he felt his scalp tingling when he saw it, and it felt like going to a big market during the Chinese New Year.

"Is it really half price?"

"Half price, but you have to go to a website called Pintuan to grab the coupons, and you can log in with your mobile phone wap."

"Did all these people grab the coupons?"

"Yes, they are all college students nearby. I heard that this activity is held in the university."

"Oh my god, there are no more coupons?"

"Today's coupons are indeed gone, and even tomorrow's coupons are sold out, but you can grab the coupons for the day after tomorrow, and you will also have a chance to get a free meal card, which means you can eat ten meals for free here."

"Brother, how do you know so much?"

"Nothing, I'm just an ordinary college student."

As a kind-hearted person, Jiang Qin helped several waves of passers-by who came to join in the fun to do scientific popularization, and then squeezed through the crowd without leaving his name.

If the last 60% off marketing represented a preview of Wanzhong's upcoming opening, then this time the half-price for the entire store is the grand announcement of the mall's glorious return.

However, if we peel off the phenomenon and look at the essence, we will find that this is actually a bundled marketing between a group buying website and this mall.

This marketing method is not very clever, but everyone still flocks to it, not for anything else, just because it is really good to get a half-price coupon online.

At the same time, the newly established business department of the group led the merchants in the surrounding business district to the square in front of Wanzhong. Facing this huge crowd of people, everyone was shocked from the bottom of their hearts.