A Message
Even if the Big Seven got such a glorious name and title, they were merchants at the end of the day. And to any merchant, the risk of starting out a fight and risking damaging their relationship with their big customers was the most foolish thing any would do.
And on top of that, what William took out was the token the old man, Ben, gave before to him. He still held lots of grudges against this old man, never forgot that silly prank he tried to pull on him by giving him this token.
And so, William decided to use this chance and bring little trouble to that old man, venting some of his frustration as he'd also add more pressure to the Big Seven.
"Well…" seeing that the kid who everyone thought would plead for mercy and cry like anyone else in his position, standing erect like a tall mountain, and showing such unexpected token, made everyone here not know what to do or say.