Chapter 341
Chapter 341 Swordsmen Meet
The concept of a TV set-top box appeared very early. When mentioning a TV set-top box, one always thought it would be an Internet set-top box. In fact, home video recorders and DVDs were all early concepts of set-top boxes.
Originally, the emergence of set-top boxes was to watch more TV programs, not just those stereotyped TV programs.
The game consoles in the 1970s developed another function of TV, and the VCRs in the 1980s were considered the most successful. Now the average community family in America has these devices and will play rental videotapes. The disc was sent to the market by Blockbuster and became a cash cow. Now is the time when the scenery is boundless, claiming to open a new store within 17 hours!
The TV set-top boxes are mainly played by some TV manufacturers. Sony, Panasonic, etc. have their own set-top box business, and Comcast also has its own TV set-top box.
Microsoft invested in Comcast, and one of the cooperation projects is the Comcast TV set-top box. Comcast's TV set-top box is mainly provided for its own TV network users. The current inventory is more than five million. Microsoft wants Provide them with software for set-top boxes.
Even Microsoft, who is also shirtless, is acquiring a concept company, the WebTv set-top box company, and is negotiating a high price of 425 million US dollars. This set-top box, which claims to be able to use dial-up Internet connection, is still in conception. It claims that this set-top box can connect the TV to Internet services such as the Internet and e-mail, as well as a number of TV dramas and variety shows.
It's hard to say whether it's true or not, but it seems to be true that Microsoft has been fooled. Microsoft's desire to enter the TV industry is almost obvious. Even when it launched the XBOX game console in the later period, it did not forget to launch a TV with Comcast. Click on the TV program, of course, in the future, it may be a program from ICNC, and it will be launched on the XBOX game console.
As for TV set-top boxes, although they are constantly changing, even with the advent of smart TVs, set-top boxes have always existed, and the market is getting bigger and bigger. After all, it is impossible for all families in all regions to buy smart TVs, such as South America and some regions. In more than ten years, they will still be using dial-up Internet access. At that time, Wall Street has already exchanged shotguns for guns, and optical fiber for broadband for more than ten years...
The replacement of TV set-top boxes is much faster than that of TVs, and is replaced every two years on average. The cycle of smart TVs is eight years, that is, the functions of TV set-top boxes are always ahead of TVs.
Even in the future, the annual shipment of TV set-top boxes exceeds 200 million units, and the annual revenue exceeds 13 billion US dollars.
Song Yang let Alcatel mobile phone enter the TV set-top box, purely to occupy a pit first, and there will definitely be set-top box giants in the future, just like Roku, Dangbei and other companies. Once there are enough users, the store will bully the owner. Those TV stations , software, etc., if you want to log in to platforms such as Rouk and Dangbei, you have to pay money, share advertising fees, and so on.
If you want not to be controlled by others, so that ICNC TV, America Telecom, Panda TV, etc. will not be restrained by TV set-top box manufacturers, it is better to end the game yourself.
Alcatel Mobile cooperates with Panda TV and Fortinet, not to mention how much it earns, as long as the pits of LCD TVs, smart TVs, and set-top boxes are occupied, it is the turn of other companies to suffer. If you want to enter the industry, you have to pay money…
Hearing that Song Yang wanted to let Alcatel enter the TV set-top box project, Ertian couldn't help scratching his head. Now he has a lot of things to deal with. The mobile phone business is a headache enough, and the TV set-top box has to be added. project.
"Song, if the TV set-top box project is added, the funding for Alcatel's mobile phone will probably increase a lot..." Ertian said to Song Yang.
Song Yang waved his hand, "You don't have to worry about this. For the set-top box project, Alcatel mobile phones will produce technology, and the research and development funds will be provided by Panda TV and Fortinet. If the set-top box generates revenue in the future, Alcatel mobile phones can share it part!"
In the future, if the set-top box can grab the market, it can recommend Panda TV, American Telecom, etc. to users in reverse, and help Panda TV conquer the city.
And if the set-top box project can make a profit, it can also subsidize Panda TV and Fortinet, so that both sides can reduce the price of hardware, but profit from software, cut more leeks, and the wool comes from pigs, as long as they occupy the user market , then when the time comes to enclose the land as a cage, no matter who it is, they will all cut it together...
Of course, at the beginning, the set-top box launched by Alcatel must be under the banner of fairness. No one is biased, whether it is a major TV station, a Hollywood company, or an Internet manufacturer. Let NBC, HBO, Fox and other TV stations enter the set-top box and provide it to users, but it is not certain how to cut leeks when the time comes.
Hearing what Song Yang said, Ertian felt that his head was big, but he could only bite the bullet and take it.
Eltian doesn't know how many unexpected businesses this industrial park will receive in the future, and how many electronic products will be launched.
Song Yang stayed in the Alcatel mobile phone industrial park for a long time, especially the Symbian system and software development laboratory. The system and software will be one of the selling points of Alcatel's mobile phones in the future. After all, it sounds very tall. …
Song Yang didn't leave until he received a call, and returned to downtown San Jose.
Back to the villa in San Jose, Song Yang pinched the little face of Miria, who was following the etiquette teacher and learning etiquette with a bitter face.
The etiquette teacher was invited by Daana for Miriam. Although the Bruno family has never seen any celebrities before, Daana still hopes to train Miriam, but this is a pain for Miriam up.
"Aunt Dana's craftsmanship is still the same as before!"
Song Yang took a plate of pasta made by Dana, took a bite and said to Dana, then went upstairs to the study.
Before entering the study, Song Yang put the plate aside, wiped his hands and pushed the door in. There were already several people inside.
"Attorney Clifford Chance, Attorney Bob Joffe, I've kept you waiting!"
Song Yang shook hands with Clifford Chance and others inside one after another. These people are the lawyer team invited by Double-click to deal with the lawsuit.
"What's the situation now?" Song Yang asked directly after sitting down.
In the study room, Greg, who is the legal president of Double-click Company, was by his side. He was the one who called Song Yang just now.
"Ella Cherry is pushing for the trial to start as soon as possible, and asks you to testify in court and be questioned!" Clifford Chance said, after forming the legal team, he was in charge of the legal team.
Has been pestering DoubleClick, there are two lawsuits and an antitrust investigation, a class action in Tennessee, an antitrust case in New York, and a huge fine from the Trade Commission.
Before most of them were in a war of words. Ella Cherry and the prosecution had always wanted to force Song Yang to take the initiative to admit defeat, pay a fine to settle out of court, and settle the matter with compensation.
Ella Cherry finally couldn't hold back anymore, and she was about to start seeing the real chapter. Ella Cherry obviously wanted to disgust Song Yang, and asked Song Yang to testify in court in person, traveling back and forth across America, coupled with media public opinion, Just to toss Song Yang.
"Ella Cherry asked Song you to appear in court, and there will be media broadcasts, just to force Song you to admit defeat. Once the lawsuit starts, it will continue, and the investigation of the double-click company will continue!" Bob · Joffe also said.
"However, we are sure to respond to these lawsuits, but we may have to guard against Ella Cherry's continuous lawsuits and investigations in American states and even overseas markets!"
Song Yang listened to the words of Clifford Chance and Bob Joffe, and sat there for a while in silence.
"That is to say, as long as Ella Cherry is still alive, the lawsuit against Double Click will not be over, right?!" Song Yang asked with a smile.
Clifford Chance and Bob Joffe looked at each other, "To a certain extent, this is the case, but after Ella Cherry, maybe the Trade Commission, the Federal Department of Justice, etc. will launch investigations on Double Click, But now the lawsuit and investigation against Double Click may end in a year or two."
Clifford Chance vaguely said that the legal team obviously also knew that Song Yang and Ella Cherry were at odds, but there must be other people behind the scenes.
"I will appear in court in New York!" Song Yang got up and said to Chance and Ella Cherry. Sooner or later, there will be a day of hand-to-hand combat with Ella Cherry. Song Yang will definitely avoid the first trial. No, it's a mule or a horse, and you have to walk out to meet it before you know!
"In a few days, I will accompany Daanna and Millia back to Texas."
After Clifford Chance and others left, Song Yang said to Greg that he was going to meet Ella Cherry and the others, and Song Yang also needed to make some preparations, not only for Ella Cherry , You have to give a generous gift to Edward Winslow and his gang who supported Ella Cherry. If you don't drive those tigers and wolves back, this lawsuit will never end.
For Netscape, the period of the general election is the most important period. With the help of the general election, it is used in exchange for chips to stab Microsoft.
The same is true for Double-Click Company and Song Yang. Right now is a good time to exchange chips. Once the general election is over and the position of the commander-in-chief is re-stabilized, then it is impossible to say that Ella Cherry will be able to pull More support.
Song Yang also needs to take advantage of the general election period, not to mention driving Ella Cherry out of the trade committee, at least to force the Edward Winslow gang behind her to retreat.
"The double-click antitrust case is about to start, and Bruno Song may testify in court!"
"Double-Click faces the risk of delisting, and the New York court prosecutor initiated a lawsuit against Double-Click!"
(end of this chapter)