Chapter 9

"This year's most worth watching horror film, I promise in my name, this will be a more classic horror film comparable to the Silence of the Lambs released in February this year. If you don't watch it, you will definitely regret it."

Kevin smiled, Silence of the Lambs, the investment capital of about $1 million was not as high as his Chainsaw Cry.

However, the cost of publicity is estimated to be similar to his.

There are always people who believe that a good movie must have a box office. In Kevin's opinion, this is bullshit.

Shawshank's classic redemption, the investment of 25 million US dollars, only barely recovered 16 million US dollars, and finally reluctantly relied on word of mouth to counterattack, and finally recovered the cost slowly in the DVD market.

Chapter 14 Halloween

Not to mention Witch Black's fake documentaries that rely solely on marketing to get the box office.

As for why he didn't choose to shoot Black the Witch, the reason is very simple, that kind of movie is useless in the eyes of the insider.

The box office is completely blown up by marketing, and this kind of film does not benefit the director in any way.

People will only feel that the director has deceived them. This situation is very unfavorable for other works of future directors, and only the film company will benefit.

What ruined a director's entire future.

Naturally, Kevin couldn't have chosen this kind of movie.

Of course, by saying so much, I actually want to illustrate the importance of publicity.

At the same time, in the promotion of the movie, the pull of other movies is very important, in simple terms, it is the heat.

It is also necessary to pay attention to skill in rubbing the heat. Naturally, there is no need to say more about the classics of the Silence of the Lambs. Of course, the Chainsaw Horror does not fall under it.

After the word of mouth of the silent lambs has been verified, rub its popularity.

It will attract audiences who have watched The Silence of the Lambs, and for the same horror films, their audiences overlap to a large extent.

As long as the quality of Chainsaw Horror is high enough, these people can continuously spread the word of mouth of Chainsaw Horror to the outside world.

Of course, if the quality of Chainsaw is not good, the consequences are equally serious, and they will become the biggest black fans of Chainsaw.

Kevin is confident in the quality of the Chainsaw, though.

This kind of film that is not mixed with off-site factors and is of sufficient quality has long proven itself in Kevin's memory. As long as the publicity keeps up, there is no reason for it to pull his hips.

Salma Hayek glanced at Kevin charmingly, licked the white milk from his mouth with his tongue, picked up a bottle of pure milk from the bed, and drank it with a gulp.

Only then did he lean over to Kevin's side and read the newspaper together.

Seeing that the newspapers were all exaggerated about the shock of the chainsaw, Salma Hayek couldn't help but smile.

As the titular heroine, even if the most attractive character in the movie is Jigsaw, she can be somewhat of a touch.

As long as the film succeeds, she will no longer be a nobody in Hollywood.

"Kevin, there's not even a single bad review about Chainsaw in this newspaper. Are we going to succeed?"

Kevin smiled.

"That's for sure, how could a talented director fail, right, my heroine."

"How can you thank me?"

Kevin said deliberately.

Salma Hayek on the side rolled her eyes. In the past few days, she was subdued by Kevin. As soon as Kevin spoke, she knew what he wanted to do.

Obediently bowed his head.

･･･

A comfortable feeling came, Kevin enjoyed the service of Salma Hayek and put down the newspaper in his hand.

Time flies fast.

Soon, it was the day before Halloween, which was Halloween.

The roads are full of Americans dressed as ghosts and monsters, and in the mall, there are also jack-o-lanterns.

Kevin stood on the plaza stage of the shopping mall. This is a small plaza that can accommodate hundreds of people.

Kevin's Chainsaw will be shown in the cinema tonight at 12pm.

The purpose of his coming here is to warm up and convey the release of Chainsaw to the students in advance.

The number of colleges and universities in the United States is about 2,500, and the most familiar theater chain of New Line Film Company is also the theater chain near these colleges and universities. For this reason, they have won 800 yuan for the big screen for Chainsaw.

It occupies a full share of one-fifth of colleges and universities.

Of course, this contract is only valid for three days. After three days, the theater has the right to increase or decrease the number of big screens according to the performance of Chainsaw.

The North American box office is often divided into steps.

In the first week, the producer can share 60% or even 70% of the revenue from the box office, and then increase or gradually decrease according to the specific sales of the movie.

Of course, generally speaking, it gradually decreases.

Therefore, the data of the first week is crucial, which will determine the attitude of the theaters towards the movie.

"Hello everyone, I'm Kevin, have you heard of me?"

On the stage, Kevin shouted to the students who were most likely his juniors.

As a popular figure in the school, Kevin's words immediately made the following juniors and juniors turn into fans and shout for him.

Kevin skillfully followed the requirements of the opening ceremony of the film and started the publicity to the younger students below.

As a film with a small investment, holding a screening is actually equivalent to the opening ceremony of the film.

The real star-studded opening ceremony is actually not something that Kevin can hold now.

Through the propaganda of the paper media, some people who like to watch horror movies have become potential audiences of Chainsaw, and these students are the basic disk of Chainsaw.

By the way, the Chainsaw rating is unsurprisingly rated R, which is a movie under the age of 17 that must be watched in the company of parents.

The higher NC level is generally unattainable except for some banned films.

What's more, behind the death in Chainsaw Horror, there is also the connotation of persuading people to cherish life, plus the efforts of New Line Cinema.

This is rated R.

This is also the reason why Kevin has always been prepared to seek cooperation from large companies. In fact, there are more funds outside the venue for investment, but if the source of this money is not raised by film companies in the industry.

There will be a lot of trouble when it comes out.

From grading to publicity to cinema, every step is a problem.

People in the entertainment industry on Hong Kong Island know this best when it comes to foreign capital in Hollywood.

...

Twelve midnight.

Countless monsters and monsters haunt the cinema to seek excitement.

"Kyra, let's go to see Chainsaw, I see that the critics have a very high rating for this horror film."

Keira on the side, a white blond chick, dressed so **** that the tall white boyfriend on the side was just around the corner.

Trying to take their relationship a step further through a horror movie.

"I'm a little scared, otherwise, let's forget it..."

Kayla said in a tone of refusal.

The tall white boy on the side was even more excited.

He patted his chest and said:

"With me, don't be afraid, I will protect you."

Kayla then made an appearance of being persuaded by him, and walked into the cinema with him.

Obviously, their purpose is not to watch movies.

In today's colleges and universities, doing something adult in the movie theater is a great way for them to seek excitement.

Among them, those R-rated films are undoubtedly a good dish for them to add to the fun.

Chapter 15 First Day Box Office

There are naturally a lot of people like Keira, a couple, and similarly, there are also a lot of audiences who are influenced by the comments of film critics and choose Chainsaw Horror among many movies.

Of course, in Kevin's base camp, the movie theater near the University of Southern California goes without saying.

The occupancy rate has reached more than 70%. As for other theaters, there are also numbers ranging from 20% to 40%. Before word of mouth is fermented, the occupancy rate can be achieved, which is enough to show that the new film company is in the The propaganda has really put a lot of effort into it.

.....

After staying up late to promote until 12 o'clock, Kevin had long lost his mind to watch a movie, and went back to the hotel to rest early.

Fatigued, he has no mind to look at the data.

A day later, whether it is life or death, it will be clearly placed in front of him.

....

A day later, at New Line Cinema, Dean was circling anxiously in the production department, waiting for the specific first-day box office of Chainsaw.

If it was only a $1.3 million investment at the beginning, it wouldn't hurt to fail.

Then, after 800 copies, plus the cost of publicity, it cost 4 to 5 times the production cost of the film, that is, after the total cost of 5 million US dollars.

Once it fails, even his executive can't bear this kind of loss.

Of course, the odds of him, Shay, and all the filmmakers, including the critics, all missing out are not high.

So Dean was somewhat confident.

It's just that before he heard the specific numbers, there was a little bit of unease in his heart.

Soon, the staff who carried the specific box office information from various theaters returned to the company and calculated the total box office of 800 theaters in front of him.

The bright office was full of tension, and Shay walked in at a steady pace.

Unlike Dean who was nervous, Shay was very stable, and he was obviously more confident in the Chainsaw Horror than Dean.

"How much was the box office on the first day of Chainsaw?"

Shay asked calmly.

At the end of the calculation, the staff said with a slightly shocked expression:

"800 screens, the attendance rate is 30/40%, and the average number of people attending is 16. The number of people in each cinema is different, and the average is 5 to 6 shows..."

Shay interrupted his various data calmly and asked directly:

"How much is the total box office?"

The staff said directly:

"$8.43 million first-day box office!"

The calm or nervous faces on Shay and Dean's faces suddenly turned into surprised smiles.

As a film with only $1.3 million in investment, its $8.43 million first-day box office represents an absolute profit.

You know, the North American box-office champion, which has been pre-booked this year, is the second Terminator, which is the sequel to the blockbuster movie.

Even so, it grossed just $30 million on its first day.

Yes, Shay has a little bit of bloat.

"Call Kevin and I'll take him to a fancy party in a week."

"Also, discuss with him in advance about the investment of his next movie. Such a talented director must not let him fall into the hands of others."

After talking to Dean, Shay said to the secretary next to him:

"I ordered the finance to add another 200... no, 3 million US dollars in publicity funds. I want to make the name of the chainsaw shocking, resounding in the United States."

...

"Beep beep beep!"

Kevin, who was drained by Salma Hayek, dragged his slightly weak body and stood up.

Under the sun, his sturdy body was as beautiful as the flesh of the **** of war Apollo.