7-11 the business model of convenience storesThe business model of 7 - 11 convenience stores had the following characteristics:
1. ** Item Management **
- Carry out detailed item management, classify according to consumer preferences and item sales, grasp sales trends, and achieve accurate stocking. In 1982, he had applied the backup data of the BOSS system to analyze the inventory turnover rate, purchase volume, shipment volume, gross profit rate and other important data of commodities through the information system. He understood the sales status of commodities and the degree of consumer preference, met market demand, achieved accurate ordering, minimized inventory and avoided out-of-stock, so as to maximize daily profits. The daily sales of a single store could reach more than 40,000 yuan.
2. ** Logistics **
- ** JIT (lean logistics)**: It is featured by a small amount and multiple times, which meets the requirements of single item management. The established JIT logistics distribution system ensured that the products were fresh, timely, convenient, and not out of stock, reducing logistics costs by about 10%.
- ** Delivery Method **:
- For general merchandise, there were three deliveries in the morning, noon and evening. Special items such as ice cream would not go through the distribution center. They would be delivered directly from the supplier to each store three times.
- Set up a safety stock distribution system to deal with the increase in demand for the next day due to special reasons.
- By using a common distribution method, a common distribution center was formed according to the product group. The supplier would first deliver the goods to the distribution center, and then the distribution center would send them to the store at an appropriate time.
- According to the food temperature management logistics, food with different temperature requirements is classified and distributed, such as frozen type.(-20 ° C, such as ice cream, 3 - 7 times a week), slightly cold type (5 ° C, such as milk, lettuce, etc., 3 times a week), constant temperature type (such as canned food, beverages, etc., daily), warm temperature type (20 ° C, such as meals, bread, 3 times a day), and research and development of special transportation vehicles. Each distribution center has frozen and normal temperature food distribution centers, and distribution centers are set up in various regions to manage different temperature products.
- The headquarters provided an automatic distribution and ordering system to handle inventory, shipping information, store product information, sales information, etc., and adjusted the operation policy in a timely manner according to market changes to improve the efficiency of the logistics supply chain.
3. ** In terms of site selection strategy **
- They would adopt a concentrated location strategy and concentrate on the layout of stores in a certain area. This could improve the brand effect, deepen the consumer's awareness, and promote the willingness to spend, because awareness and trust are linked; It could make advertising and promotion more effective, save logistics and labor costs, and increase the influence and coverage of promotional activities; The shorter distance between stores could improve the efficiency of logistics and distribution, affecting the freshness of goods, the cost of a single store, the convenience of regional dispatch, and so on, which would affect profits; it could also promote the formation of a common distribution system and reduce costs.
4. ** Overall Business Model **
- Consumer-oriented, providing quality service, emphasizing convenience and green environmental protection. With experience in supply chain management and store management guidance, it is a comprehensive management consulting model that focuses on consumer demand, supply chain management, and store management guidance.
Is there still a future for convenience stores?The convenience store still had a bright future. Although the overall development speed has slowed down under the influence of the epidemic, many cities and enterprises still maintain high growth. By 2022, the sales volume of convenience stores nationwide had reached 383.4 billion yuan, among which the sales volume of brand chain convenience stores was 326.4 billion yuan, with a growth rate of 9.8%. The overall development of the industry was good.
From a policy perspective, convenience stores, as a new retail industry, have attracted the attention of the government. For example, the notice issued by the Ministry of Commerce in July 2021 proposed to build a quarter of an hour convenient living circle, promote convenience store branding and chain operation, and accelerate online and offline integration, which is conducive to the development of the convenience store industry.
From the perspective of market demand, convenience stores are located near residential areas, mainly dealing with instant goods to meet the emergency and convenience needs of customers. With the "14th Five-Year Plan" paying attention to the basic role of consumption, on the basis of large-scale consumers in our country, there is still a vast space in the retail market, especially in the post-epidemic era where young people return to offline consumption, which also brings convenience stores more opportunities.
In terms of the current situation of the industry development, while large-scale supermarkets are facing difficulties, convenience stores are constantly expanding. The total number of convenience stores in the country doubled in just three years from 2019 to 2022. Some cities such as Dongguan, Taiyuan and other convenience store markets have a good development momentum. Although the number of convenience stores in most cities in China is not enough, the overall development trend is positive.
The king of genuine convenience storesAccording to the "2023 Top 100 Chinese convenience stores" list released by the China Chain Store Management Association, Meiyijia was the king of convenience stores in China in terms of sales scale and number of stores. Its sales volume in 2023 reached 54.194 billion yuan, and there were 33848 stores nationwide. 7 - Eleven was a well-known convenience store giant around the world, but it was currently facing an acquisition. Its parent company, Seven&i, was considering a management buyout to privatize the company.
Top 10 brands of convenience storesIn 2024, the top ten convenience store brands were Meiyijia MEIYJIJia, Lawson Lawson, 7 - Eleven, Family Mart, Tianfu, Hongqi Chain Store, Shizu, Bee, C-store, and Jingdong. These convenience store brands on the list were well-known, well-known, and powerful brands. They were ranked in no particular order and were only for reference.
The new business model of convenience storesThe new business model of the convenience store was as follows:
1. ** Diverse products **: Traditional convenience stores focus on casual snacks and daily necessities. New convenience stores can add innovative products such as fresh and fast food. The products could be arranged according to the living habits of the local community residents. For example, many branded chain convenience stores sold fast food snacks such as Chezai noodles and Oden.
2. ** Home delivery service **: The delivery service is provided within a limited range. The customer can receive the goods in a short time after placing an order online.
3. ** Value Added Services **: It provides services such as express delivery and mail delivery to meet the needs of community residents.
4. ** Wechat community **: Create a community Wechat group and distribute welfare activities in the group to attract customers and increase customer stickiness.
5. ** Member Value **: Through top-up, free coupons, full discounts, and other benefits, customers can store value in advance, which can not only drive the withdrawal of funds, but also increase the customer's return rate.
6. Instant retail, community group buying, live streaming, these also brought new business models to convenience stores.
Can a convenience store in the community make money?Opening a convenience store in the community had the potential to make money, but whether it could be profitable or not was affected by many factors.
In terms of profit, the average gross profit margin of a convenience store in a community could reach 35% - 45%. If the cost could be controlled well, the net profit margin could usually reach 12% - 15%. The gross profit margin of different types of commodities varied. For example, dry food and oil products were 20% - 35%, fresh food was 35% - 50%, household daily necessities were 15% - 30%, beverages were 25% - 35%, cigarettes were 7% - 10%, alcohol was 25% - 50%, daily necessities were 40% - 70%, and snacks and sweets were 25% - 35%.
However, to achieve profit, the following business-related factors needed to be considered:
1. ** Store layout **: Make full use of the business circle without affecting the consumer experience. The sales line should be in line with the customer's shopping habits. At the same time, maintain a good store environment to avoid giving customers the feeling of a warehouse.
2. ** Type of product **: The product structure needs to be reasonable, otherwise it will affect sales and inventory, and even the company's working capital.
3. ** Price Strategy **: The lower the price, the better. The price must be reasonable.
4. ** Promotional activities **: You can organize promotional activities such as membership days, exchanging points for gifts, free tasting (trial), etc. to maintain your popularity and community activity.
5. ** Service Level **: The service should be just right, neither excessive nor perfunctory. Since most of the customers in the community are old customers, good service will help maintain a stable customer base.
In addition, the geographical location of the store (such as the distance from the entrance of the community, the surrounding competition, etc.), whether there was a tobacco license (the profit of cigarettes was high and there was no need to worry about sales), the residential area's occupation rate (affecting the number of customers), the rent level, operating costs (including rent, labor, water and electricity, etc.) also played a key role in the profit of the convenience store. For example, if the rent is too high, the occupation rate is low, and the customer base is small, it may be difficult for the convenience store to make a profit. If the surrounding competition is fierce, such as there are many similar shops around, it will also affect the profit situation.
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How do comic stores make money?Comic stores typically make money through the sale of comics and related products. They also might do special orders for customers or have a loyalty program to keep people coming back. Another source of income could be renting out space for comic-related clubs or groups to meet.
Do comic book stores make money?It depends. Some comic book stores do well and make a profit, while others struggle. Location, inventory, and marketing can all play a role.
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2024-10-15 08:17
How to make money by selling novels in physical stores?Selling novels in a physical store could earn money in the following ways:
1. ** In terms of product sales **
- ** Selection of book types **: Choose bestsellers, classics, professional books, and exclusive journals to ensure that the inventory can attract the target readers. At the same time, you can also sell books in different forms such as e-books and audio books to meet the readers 'diverse reading habits and needs.
- ** Promotion **: Attract customers through discounts, buy one, get one free, and other promotional methods to increase the sales volume of books.
- ** Added value services **: Set up a comfortable reading area, provide tables, chairs, lighting, and other facilities so that customers can read in the store. This will not only attract customers to stay for a long time, but also increase the possibility of buying books. Hold regular author meetings, cultural salons, lectures, and other activities to increase the attractiveness and influence of books, increase the popularity of physical stores, and drive sales.
- ** Expanding sales channels **: Selling bookmarks-related creative products such as notebooks and stationery as add-ons to books; providing leisure services such as coffee and tea to create a complex cultural space to extend the time customers stay and increase spending.
- ** Online and offline integration **: Use websites, apps, and other online platforms to sell books and creative products, breaking through geographical restrictions and expanding sales. At the same time, the online mall can be used as a physical store publicity channel to attract customers to shop. The combination of online and offline activities can promote customer interaction and sharing.
2. ** Operations Management **
- ** Increase operational efficiency **: Use an advanced inventory management system to grasp the inventory situation in real time to avoid overstocking and out-of-stock. Reasonably adjust the inventory structure to ensure an adequate supply of best-selling books; use big data to analyze customer consumption behavior and preferences to provide a basis for selection and marketing activities.
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