New media photography job recruitmentThe following are some common situations related to the recruitment of new media photography positions:
** I. Recruitment unit and number of positions **
1. ** Huining County Media Center **
- Recruiting three new media editing staff, mainly engaged in photography and other work.
- The recruitment target should be Huining nationality, 30 years old or below (for those with certain media work experience, the age and major can be relaxed appropriately and the academic background can be junior college), full-time bachelor's degree or above (major in journalists, radio and television, etc.), support the party's line, principles and policies and other basic conditions.
- The registration time was from September 18, 2024 to October 7, 2024. The online registration method was used. The email address was 498874933 @ qq.com. To register, you need to provide your ID card, household register, graduation certificate, degree certificate, scanned resume and other information.
- The recruitment method was to organize interviews and comprehensive evaluations for qualified personnel.
** II. Wages and benefits **
1. ** General situation **
- When the number of new media photographers ranged from 100 to 499, 77.8% of the positions had a monthly salary of 4.5 - 8K and an annual salary of 50,000 - 100,000.
- According to education, the salary for a college degree was about 7.2K, and according to experience, the salary for one to three years was about 7.1K. Compared to the average salary of 100 - 499 people, the salary of new media photographers was 33.5% lower. However, the data was unreliable and the statistics relied on the public salary of various platforms for reference only.
** 3. Points to note when applying (Take photojournalists as an example, they have similarities with new media photography)**
1. ** If there is a special event report (such as an earthquake report)**
- security side
- To ensure his personal safety, he had to be careful and not blindly advance. Before entering the disaster area, wear protective equipment (such as helmets, anti-smashing shoes, etc.), carry emergency items, and understand and avoid secondary disaster areas that may be caused by aftershocks (such as landslides and collapse zones).
- Work content
- Quick response, comprehensive recording. Capture the post-earthquake scene from multiple angles and levels (damaged buildings, rescue operations, people's living conditions, etc.), paying attention to the details (cracks, collapsed walls, rescue workers 'efforts, expressions of the affected people, etc.).
- Respect the victims and maintain empathy. Respect the privacy and feelings of the victims, avoid excessive filming of injured or grieving people, and gently ask questions and give comfort and support during interviews.
- Accurately transmit information to avoid misdirection. Make sure that the pictures and information published are true and accurate, and quote official authoritative data (such as damage, casualties, etc.).
- Pay attention to the time limit and spread it in time. As soon as possible, edit and organize the filming materials and release them through formal channels to let the public know the disaster situation and the progress of the rescue in time.
- other details
- Maintain sufficient battery and storage space for the equipment, work closely with the team to share resources, learn basic first aid knowledge, pay attention to mental health, etc.
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Business photography part-time jobThere were many forms of part-time photography:
- ** Model Auction **: The online store merchants will send goods (usually clothing and accessories) to the model. The model will experience it within the agreed time and take a trial photo to return to the merchant for payment. However, it should be noted that there are fraudsters who cheat in the name of "auction". Previously, some netizens lost more than 100,000 yuan because of the auction scam.
- ** Mall photo **:
- ** Take photos of products **: Take photos of products to show the details and characteristics of the products to help the merchants improve their product image and sales. When taking photos, you need to pay attention to factors such as lighting, angle, composition, etc. to ensure that the quality of the photos meets the requirements of the merchants.
- ** Store environment photos **: Take photos of the store's internal and external environment to display the store's image and business environment, attracting customers to spend in the store. Pay attention to the angle, light, color, and other factors.
- ** Event photo shoot **: Take photos of the event to record the wonderful moments during the mall's promotional activities and provide promotional materials for the merchants. It was necessary to capture the highlights and characteristics of the event to reflect the atmosphere and effect of the event.
- ** Take a photo of the shop platform **:
- [Gold Rush]: There are different types of missions, such as prop missions (shoot the shops around the props), gold mine missions (limited time reward, shoot a new shop in the gold mine area), building detour missions (shoot the shops on the ground floor of the building), indoor missions (shoot the shops in the mall), regional missions (shoot the buildings and unit doors of the community), shoot the new shop missions, and answer questions to pan for gold (determine whether the name of the signboard is correct). Each mission has corresponding shooting requirements and payment calculation methods.
- ** Meituan Shop Auction **: Go out and take a photo of the shop (take a photo of the shop on the list), discover a new shop (similar to Gao De Taojin but with some different requirements), answer the question (there are many types of questions), and the software also has a check-in reward.
- ** Map Gold Rush **: In some areas, there is only the Golden Sand Mission (Shop Auction Mission). The price is 0 yuan before receiving it. After receiving it, the price will be displayed. Three photos are required.
- ** Penguin Map **: Riding Mission (Shop Auction and Road Mission, Item Mission is similar to Gaud but requires a certain level to accept, Shop Auction Mission price varies), Gate Mission (Shoot the gate and other content).
- [Baidu Map Search: There are not many missions in certain areas. There are driving and riding missions. The main mission is to take pictures of the roads and marked points within the range.]
- ** Gaode public transport photography **: Including public transport stop photography (photography of public transport stops) and public transport route photography (photography of public transport stops, vehicles, etc.).
Pay attention to the risk of fraud when taking photos part-time, especially when it comes to top-up and promises of high returns.
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A Complete Collection of Websites for a part-time photography jobThe following are some websites related to photography part-time jobs: overseas, there are stockphtot, Fotoria, Shutterstoc, Dreamstime; domestic, there are cloud show, panoramic network, tuchong network, Qiantu network, petal network, Douban. Some of these websites can publish photography works and earn profits through free or fee-based models. Some can sign a contract to provide works to the website and charge a fee after being downloaded by the user. In addition, there was also the official website of " pocket part-time jobs ", which could find part-time jobs that required photographers to shoot at the scene, such as real estate sales sites, new shop openings, weddings, and so on. Zhu Bajie could also be tried, but there were some unreliable content. 58 City also had part-time jobs related to photography, but they had to be careful when accepting orders to distinguish between true and false information.
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Online shop photographyOnline photography has the following characteristics and requirements:
** 1. Basic Requirements **
1. ** Reality **
- They had to display the characteristics of the product in a comprehensive manner, including the overall and local details. They had to present the product from multiple angles, and they did not deliberately avoid the flaws of the product.
- Usually, it was best not to overuse image processing software (such as PS) to refine the product, so as not to make consumers doubt the authenticity of the product.
2. ** Beauty **
- The pictures of the products could not be messy. From a visual perspective, beautiful pictures could increase consumers 'understanding of the product. In addition to the beauty of the product itself, lighting and composition had a greater impact on the beauty of the picture.
- The composition included lens selection, camera position, framing angle, merchandise and accessories, background matching, and many other aspects. It ran through the entire shooting and affected the overall beauty of the picture and the expression of the details of the merchandise.
** 2. Shooting Techniques **
1. ** Equipment preparation **
- [Cameras: Entry-level single-lens reflex cameras can meet shooting requirements, high-end cameras are even better.]
- "Lenses: Choose according to the size of the product. Small products such as small accessories can use a hundred micro lens to show details; larger products such as bags and clothes can choose a 50mm large aperture standard fixed-focus lens, which can control the distortion of the photo. It can be displayed in a 1:1 image of the human eye and can highlight the main body.
- Soft Light Box: The use of soft light box can make the background simple, the product receives 360 degrees of light, and the texture is good.
2. ** Details **
- ** Setting up the shooting scene **
- [Backgrounds: Choose a background with contrasting colors based on the color of the product. A white background is more versatile.]
- Light: If you use natural light, you can choose to shoot close to the window; if you use artificial light, you can use a soft light box with lights. If you are skilled in artificial lighting, you can also use your own lighting.
- ** camera settings **
- [Mode: Set to M mode, single shot autofocus.]
- White balance: Set to flash mode when using the camera flash, set to auto mode when using natural light.
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- ** Shooting of products **: adjust the position of the flash and the product, press the shutter after focusing, and then adjust the position and angle of the product for multiple shots.
3. ** Ways to make photos more brilliant **
- Combined with the shooting of people: For example, let the model hold a product display (such as a water bottle), and the clothes can be worn by the model to display. The effect is better than directly shooting the product, and it can stimulate the desire to buy.
- [Description of product characteristics: For example, when shooting metal products, the texture can be shown by changing the angle.]
** 3. Selection of scenario and cost considerations **
1. ** Scene selection **
- Scenery integration could increase the click rate. For example, a dress with a beach, sea, and blue sky scene, a down jacket with a snow mountain scene, a sun hat with a sea and blue sky scene, etc. could make customers have the desire to click and reduce the cost of diversion.
2. ** Cost considerations **
- For newbies, it was not recommended to take photos blindly when the funds were limited. If he took 30 photos a week (more than a dozen models, some of which were multi-colored), the weekly cost would be 3,000 yuan, and the monthly cost would be 12,000 yuan. In addition to the daily budget of 200 yuan for testing (6000 yuan a month), the monthly cost would be close to 20,000 yuan, which was relatively high. He could first test the market map of the market model, and then find a model to take photos of the good model to improve efficiency and payment rate.
In addition, there were real photos (such as fake real photos and white flat photos) that had lower costs, looked more realistic, and had lower return rates than model photos, while online popular photos might have risks, such as being sued and having a high return rate.
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Online photography in foshanThere were many online photography services in Guangdong. For example, the Guangdong Tuofeng photography training institution provided e-commerce still life product photography courses, covering all aspects from basic knowledge to advanced skills. It could teach how to use light, composition, color and other elements to create amazing e-commerce still life product pictures. It also provided two flexible learning methods: door-to-door teaching and remote online guidance. It could provide customized teaching programs according to the actual situation of students. In addition, the No.3 Art Museum in Foshan was located in Ronggui Town. Its service scope covered many areas of Foshan, providing professional differentiated visual custom-made services such as product photography, as well as video production, detailed page design, Tmall.com e-commerce design, promotional film shooting, online live broadcast and other services.
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What was the job of online marketing?Online promotion referred to the promotion of companies, brands, products, services, and other information through the Internet platform so that more people could understand, come into contact with, and accept these contents. The specific work content of the online promotion included:
1. Make online promotion strategies and plans: According to the needs and goals of enterprises or brands, formulate online promotion strategies and plans to clarify the promotion goals and priorities.
2. Decide on the promotion platform and channel: Choose the appropriate promotion platform and channel according to the promotion target and audience characteristics, such as search engine, social media, email, content marketing, etc.
3. Writing and promotion documents: According to the promotion plan and strategy, write a promotion document, including the introduction, characteristics and advantages of products, services, brands, and other information, as well as promotion activities and services.
4. Production and promotion content: According to the promotion document, the production of promotion content includes pictures, videos, text, audio, etc. and through various promotion platforms for promotion.
5. Monitor and evaluate the promotion effect: Monitor and evaluate the promotion effect through a variety of indicators and methods, such as search engine rankings, social media traffic, email marketing effect, etc., and adjust the online promotion strategy and plan according to the results.
6. Continuous improvement and optimization: According to the promotion effect and user feedback, continuously improve and optimize the online promotion plan and content to improve the promotion effect and user experience.
Zhongyi online school photographyZhongyi Online School provided a variety of photography related content, including hosting a photography summit where many famous people would give lectures. The online school sold photography courses. For example, the price of the photography basic course series was 398 yuan, the advanced photography basic course was 99 yuan, Guo Wei's photography basic practical column was 99 yuan, and there were also seven photography compulsory courses that were priced at 3 yuan. Zhongyi Online School would also hold photography competitions, such as the Yizhuo 2024 Proposition photography competition " Autumn Rhyme Like Poetry." There was also a member review area to appreciate the entries. In addition, Zhongyi Online School also provided a photography review service, pointing out the advantages and disadvantages of the work and giving suggestions to photography enthusiasts.
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What was the main job of online marketing?Online promotion referred to the use of the Internet for publicity, promotion, and marketing activities to attract potential customers and increase brand awareness. Its main work includes the following aspects:
1. content planning: according to the characteristics of the product or service and target customers to develop a detailed content planning plan, including articles, pictures, videos and other forms of content, as well as release time and frequency.
2. Web design: According to the content planning plan, design a website structure suitable for content publishing, including page layout, color matching, keyword optimization, etc.
3. Post and promote: Post the content to the target website or social media platform and promote it through search engine optimization, social media advertising, email marketing, etc.
4. Monitor and evaluate: Regularly monitor and evaluate the promotion effect and adjust the strategy and content in time to improve the promotion effect and ROIs.
Online promotion was a comprehensive work that required comprehensive consideration of the characteristics of the product or service, target customers, target market and other factors to develop a detailed plan and strategy and promote it in a variety of ways to achieve the best marketing effect.
What was the main job of online marketing?Online marketing was a marketing method that promoted products and services to target audiences through the Internet platform. The main tasks include:
1. Confirm the target audience: Make clear who the target audience is, including the age, gender, geographical location, interests and hobbies of the audience.
2. Make a promotion plan: Make a detailed promotion plan according to the characteristics of the target audience, including the promotion content, method, time, location, etc.
3. Choose a promotion platform: According to the promotion plan, choose a suitable promotion platform, including search engines, social media, email, content marketing, etc.
4. Write promotional content: According to the promotion plan, write promotional content suitable for promoting products or services, including articles, pictures, videos, etc.
5. Carry out promotional activities: publish promotional content on the promotional platform and promote products or services through other channels.
6. Monitor the promotion effect: By monitoring the promotion effect, including website traffic, conversion rate, click rate, etc., adjust the promotion strategy in time to improve the promotion effect.
Online marketing was a marketing method that promoted and promoted products and services through the use of the Internet platform. It was of great significance to increase the popularity and sales of products and services.
What is the main job of an online salesperson?The main job of an online salesperson was to promote the brand through the Internet to increase brand awareness, increase exposure, and promote product sales. Specifically, the main responsibilities of an online salesperson included:
1. Make a promotion plan: According to the needs and goals of the enterprise, formulate a promotion plan to determine the promotion content, promotion method, promotion budget, etc.
2. Create website content: Collect and organize the information that the company needs to promote through various channels, including website content, product descriptions, service descriptions, contact information, etc., and create website content.
3. Use search engine optimization (SEO) to improve the website's ranking in search engines by improving the website's content.
4. Use social media to promote: Create social media accounts such as corporate Weibo, Weixin Official Accounts, and TikTok account to publish valuable content to guide user interaction and repost to increase brand awareness and exposure.
5. Use advertising: By placing advertisements on search engines, social media, video sites and other platforms to attract users to click and promote product sales.
6. Communicate with customers: Communicate with customers, understand customer needs, provide product information and suggestions, and coordinate promotion and sales.
7. Monitor and evaluate the promotion effect: Through the collection and analysis of promotion data to understand the promotion effect, timely adjust the promotion strategy to improve the promotion effect.
Online marketing personnel are professionals who help companies promote through the Internet. They need to have certain online marketing knowledge and skills. They can use various online marketing tools and channels to increase brand awareness and exposure to promote product sales.