Details of product photographyThe following are some of the key details of product photography:
** 1. Equipment Details **
1. ** Tripod usage **
- The tripod could prevent the camera from shaking, and with its help, the shutter speed could be extended to ensure clear images. For situations where the budget is limited and there is no tripod, the camera can be supported on a stable surface (such as a table or a stack of books), but the flexibility is not good and it is difficult to take a flat image. You can also use a faster shutter speed to shoot, but you may need to increase the USB (which will increase the image noise). If conditions permit, you can choose a tripod that can bend the camera 90 degrees to make it easy to take popular two-dimensional photos.
2. ** Selection of camera and precautions **
- When choosing a camera, it was easy to fall into a cycle of constantly changing equipment. For example, starting from Canon 6D full-frame, it might be changed to 5D3, 6D2, and other different models for various reasons. Each model had its advantages and disadvantages. For example, 6D2 was considered to be a less ideal front frame single-lens reflex, M50 had poor focus and poor lens swapping. When choosing a camera, you should be clear about your needs and avoid unnecessary equipment replacement.
** 2. Lighting Details **
1. ** Lighting cost and effect **
- Lighting for product photography doesn't have to be expensive or time-consuming. You can use natural window light to place the product on the table or floor near the window and adjust the angle before shooting. You can also shoot outdoors during prime time or on cloudy days. However, different products had to match different lighting forms. For example, when shooting fashionable high-tech products (such as laptops), the light could be more artificial. It was better to shoot rough leather boots outdoors.
2. ** Avoiding reflection and ensuring color accuracy **
- For products with good reflective properties (such as jewelry, metal, glass, etc.), adjust the angle of the light to avoid reflection, otherwise the post-processing will be very troublesome. In addition, to ensure that the color of the product is true, you can use a light bulb and flash that can emit a true white color (a special color tone lamp for photography). Because different screen colors are different, accurate color is very important for product photography. At the same time, there were three types of studio lights: fluorescent lamps, LED lamps, and tungsten lamps. The choice of lighting had a great impact on the product picture shooting effect.
** 3. Shooting angle and picture details **
1. ** Multi-angle shooting **
- The product should be shot from multiple angles, such as the top, left, right, etc., emphasizing various parts and small details of the product. For handmade items or products with complex details, close-up shots could convey the craftsman's intentions and generate more content for social media.
2. ** The purity of the picture **
- The surface and external environment of the product picture should be clean, and the background should be mainly pure color to set off the product. When shooting, it was necessary to ensure that the direction of the light was uniform and clear. The accuracy of the light distribution was reflected in the brightness distribution of the product and the control of the illumination range.
3. ** Create depth of field effect **
- The depth of field could improve the three-dimensional effect of the product. When shooting, the relative reference object should be added appropriately to show the size of the product. The camera should be stable during the shooting process.
4. ** Close-up of the product **
- The "macro" function of the digital camera could be used to take close-up shots of the product. It was a good way to take photos of the product's material.
5. **360° product display **
- Placing gif images on the main image to view 360° product display could increase the product conversion rate. The 3D automatic imaging system on the market could meet the demand. As long as the camera, computer and the system were prepared, the software could automatically control the camera to take 360° shots and synthesize 3D product display animations in various format.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
E-commerce product photographyE-commerce product photography was a photography category that used photography techniques, light and shadow, background, and props to show the shape, color, and material of the product. It covered still life photography such as beauty makeup, metal shapes, jewelry, digital appliances, food and wine, leather bags, and so on.
When doing e-commerce product photography, you need to pay attention to the following aspects:
1. ** Equipment preparation before shooting **
- ** Cameras **: Entry-level single-lens reflex cameras can meet the basic shooting requirements. It would be better to use more professional high-end cameras if possible.
- ** Lenses **: Choose the lens according to the size of the product. When shooting small accessories and other small items, you can use a hundred micro lens to show the details; when shooting bags, clothes and other larger products, you can choose a 50mm large aperture standard fixed-focus lens, which can control the distortion of the photo and display it close to the 1:1 image seen by the human eye. The large aperture also helps to highlight the main body.
- ** Soft Light Box **: The use of a soft light box can make the background simple, allowing the product to be fully illuminated by 360 degrees of light, making the texture of the photo better.
2. ** Production Shooting Details **
- ** Setting up the shooting scene **
- ** Backgrounds **: Choose a contrasting background based on the color of the product. White backgrounds are usually more versatile.
- ** Light **: If you use natural light, try to shoot close to the window; if you use artificial light, you need to know the lighting knowledge, you can also use a soft light box with light.
- ** camera settings **
- ** Mode **: Set the camera to M (manual mode) for shooting, and set the focus mode to single-shot autofocus.
- ** White Balance **: If the camera flash is used, the white balance will be set to flash mode. If natural light is used, the white balance will be set to auto mode. This will ensure that the photos will have the true colors of the product.
- ** Isofile **: Can be set to the minimum, such as 50 or 100, to make the image quality clearer.
- ** Shooting of the product **: After the preparation work is completed, adjust the position of the flash and the product. After focusing, press the shutter to shoot. Then, adjust the position and angle of the product to shoot again until the product is shot from all angles.
3. ** Ways to make product photos more brilliant **
- ** Combined with character shooting **: For example, let the model hold the product to display, if it is clothes, let the model wear it to display. This is more attractive to customers than directly shooting the product.
- ** Exhibiting product characteristics **: For example, when shooting metal products, you can show the texture by changing the angle.
In addition, there were the following shooting techniques:
1. ** Clean the dirt on the product **: Any material must be cleaned before shooting, because the small flaws on the product will be obvious under the lens. If the cleaning is not thorough, it will affect the visual effect.
2. ** Selection of lens **: Choose the lens according to the visual effect of the product. Generally, you can choose a lens with a focal length of 70mm-200mm. A small focal length lens is good for capturing the details of the product and capturing abstract effects.
3. ** Multi-angle shooting **: For beginners, try to shoot products from different angles. The pictures taken from different angles have different effects. You can choose the pictures with good effects for the online store operation.
4. ** Post-production shooting **: If the product is cleaned during the shooting, it can save time in the post-production. Later on, he would adjust the color and light of the product picture and cut it into the required size.
5. ** Changing shooting style **: To avoid a single shooting style, you can try new shooting methods, such as taking a panoramic view of the product, close-up shots, single shots, multiple shots, etc.
6. ** macro shooting **: Commonly used to take close-up shots of products. Most digital cameras have a "macro" function. Different cameras have different macro effects. The macro function can clearly show the details of the product.
7. ** Light utilization **: Let the sun be behind and have a certain offset. The light in front can illuminate the product, and the shadow produced by a slight angle can show the texture of the product.
8. ** Correct composition **: A common three-point rule composition in photography. It divided the picture into three parts (horizontal and vertical) and placed the subject on the line or at the intersection.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Shooting lens, product photographyHere are some shots suitable for product photography:
- ** Canon EF50mm f/1.8STAR **: launched in 2015. It is Canon's third generation ultra-cheap autofocus 50mm f/1.8 lens. It is more convenient to use on crop sensors and full-frame cameras. It had a circular aperture with seven blades and a maximum aperture of f/1.8 for clearer images. It also had the fast autofocus function brought by Canon's Stepper Drive (Stellar Electromotion) technology.
- ** Canon EF50mm f/1.4USM **: The price is higher than Canon EF50mm f/1.8STAR, but the small increase in the maximum aperture can significantly improve the clarity and bokeh quality. It is compact, light, and easy to store. It is a Canon lens suitable for product photography.
- ** Canon EF85mm f/1.8USM **: Short focal length fixed-focus lens, slightly compressed angle of view can achieve pleasant results, bright f/1.8 maximum aperture can isolate the subject and use shallow depth of field technology, which is conducive to working in low light conditions. Each component is coated with a super spectral coating to achieve high color accuracy and contrast, which can minimize reflections, lens glare, and ghosting. The ring-shaped USM provides fast and quiet autofocus performance and full-time manual focus control.
- ** Canon RF100mm f/2.8L macro IS USM**: designed for full-frame cameras of the Eos R series. Combining medium telephoto field of view, fashionable design, and close-range focusing performance, it is the ideal choice for portraits, products, and macro subjects. It has a fixed focal length of 100mm, a bright f/2.8 maximum aperture, fast high-precision autofocus, and spherical aberration control ring. The near-focus design can handle subjects up to 10.2 inches, and the super spectral coating can minimize ghosting and glare under strong light conditions.
- ** Tenglong SP 90mm F/2.8 Di Macro 1:1 VP USD F017 macro lens **: The focal length is practical. Compared to the 60 macro lens, the background will not be too much trouble in the picture. Basically, you can shoot around the product. When the background was messy, it could also make the background less conspicuous and highlight the product. It could also compress the space to place more things in the same field of view, allowing the product to be taken without distortion.
- ** Sima Art 50mm F1.4 DG HSM lens **: The current price is 4399 yuan, and the second-hand price is more than 2000 yuan. It's cost-effective. It was compatible with the Nikon's FTZ ring, and it worked well. The focus was accurate and the noise was low, but the weight and size were more prominent. Shooting products can get a good texture and highlight the main body, basically without distortion, and can also reduce the image interference factors when the scene is not ideal.
- ** Seagull 90mm f4.5 magnifying lens (produced by Shanghai No. 2 Eyewear Factory)**: A domestic lens from more than 40 years ago. At that time, the price was 25 yuan. Now, the imaging effect of a digital camera is quite good. Aperture adjustment range of 4.5 - 16, 62 aperture blades, silver appearance small, long distance between the two sides can be transferred to a variety of digital cameras, can cover the medium frame, through the focusing tube expansion and contraction focus, four pieces of mangostana plug structure sharpness is better.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
For the photography competitionThe following are some of the works that participated in different photography competitions:
- In the 2016 World Press Photographer Competition (59th edition), Warren Richardson's "A New Hope" won the annual photo award, which deeply depicted the life of refugees.
- In the 2024 Dog photography award, there were many entries, such as Regina Jensen's "Moving in Time"(first place), Anna Witkowskaya's "Energy Explosion"(second place), and Annie Lauri Legg's "Maze in Trot"(third place).
- There were also works by photographers from different countries, such as China's Chen Lifeng's Red River of Faith, South Africa's Katarzyna Young's Hubris Part I, and America's Nadia Aly's Huddle. These works might participate in various photography competitions or related activities such as exhibition.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Zhongshan product photography fee standardAccording to the information, the main picture of Zhongshan products in Guangdong Province was still life photography. The fee for the door-to-door photography service of small household electrical appliances was 50.00 RMB, and the minimum price for a 10-minute promotional film shooting in Zhongshan was 100.00 RMB per second. We have not found the charging standards for other product photography types. Different product types and photography requirements may cause differences in fees.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Group photos of product commercial photographyThe product commercial photography group photo was a way for commercial photography to display products. The following aspects were critical when doing commercial product photography:
** 1. Pre-filming **
1. ** Equipment preparation **
- A solid tripod was needed to ensure that the relative position of the main body and the lens was exactly the same, so that the later operations (such as focus stacking, etc.) could be effectively carried out.
- It's best to prepare a shutter release or remote control, because if you press the shutter with your hand every time, it will cause some shaking, which may cause the image to have a certain offset. Even if the Photoshop stack will correct the small offset to complete the stack, it will still have an adverse effect on the image quality.
2. ** Shooting parameters settings **
- He adjusted the shooting mode to manual mode to fix the parameters and ensure that the exposure of each photo was consistent.
- In terms of focusing, you can choose a point on the main body to focus. After shooting, you can turn to another area of the main body to focus, shoot, and so on. Generally speaking, three photos were enough to cover the entire subject, but if the proportion of the subject was large, the number of photos could be increased.
- In some cases with high definition requirements, focus stacking technology may be involved. During the operation, attention should be paid to the influence of factors such as aperture, focal length, and distance from the subject on the final image clarity. For example, in order to avoid the phenomenon of refraction (when the aperture value is less than f/16, the phenomenon of refraction cannot be ignored and will lead to a decrease in sharpness) affecting the clarity, it is necessary to choose a reasonable aperture and consider the depth of field, especially when shooting small objects with shallow depth of field.
3. ** Originality and layout **
- According to the characteristics of the product and marketing purposes, the creative shooting ideas were conceived. For example, in watch photography, the scene was first illuminated to obtain the scene material, and then the different parts of the watch such as the strap, dial, pointer scale, etc. were illuminated separately, and finally the watch was synthesized into the scene. For group photos, you could show the product from different angles, backgrounds, or combinations.
** 2. Post-production operations (Take Photoshop as an example)**
1. If there were photos that needed to be stacked, you could go through "Files-Script-load files into the stack", click "browse" to select the images that needed to be stacked. Then, click "Try to automatically align the source images" and click OK. Each image would become a new layer to open.
2. Hold down Shift and click on the top layer of the Layers panel, select all the layers, and then choose "Editor-Automatic Layer Blending" from the menu bar. In the Automatic Layer Blending dialog box, choose "Stacking Images". PS will automatically use a mask to take out the clear parts of each layer and combine them into a clear photo.
3. Finally, he chose "Layer-Flatten Image" from the menu bar to save the final result.
The commercial photography service for different products may cover many types of products, including but not limited to fashion, clothing samples, albums, media photos, e-commerce products, events, conferences, and other related photography and post-production. Its purpose was to meet the needs and goals of business customers. Through a group of photos, the product features, functions, quality, etc. were displayed in all directions to achieve business purposes such as attracting consumers and improving the product image.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
White background product photography footageWhen shooting white products, there were many key points and processes that were worth paying attention to. For example, when shooting the cover of the white version of the wireless microphone video of Roald's Wireless ME, first place the product on the table, and place an Emmonra 200ds and Lantern spherical soft box 30 degrees in front of the product to shoot. The background was a gray wall. At this time, the picture had black, white, and gray tones, but there was a thick shadow in the opposite direction of the light. The solution was to place the same light on the other side of the product, but the shadow problem had not been completely solved. After analysis, it was caused by the difference in brightness between the left and right sides of the products in the picture.
In addition, in terms of adjusting the brightness of the background, if the brightness of the product remained unchanged, the most cost-effective solution was to change the distance between the product and the background. However, this was more troublesome, so he could add an Artus P300c background light to adjust the brightness of the background at any time. As for the problem of shadows, he changed his mind. He used a misty acryl board as the desktop and hid two Eimonra P60c flat LED lights under it to make the desktop shine. He stood the product on the board (using the Little Nine Easy Glue to fix it), and then added colored lights to the background. After that, there was no shadow on the desktop, and the picture was clean and transparent.
When taking a white background picture of furniture, the first step was to choose the location of the product. If it was too close to the white shed, the wall would be exposed. If it was too far away, it would be gray and even difficult to cut the picture. The first light used a large area of light source, such as a reflective umbrella and a soft light screen. The distance was about two meters. The purpose was to make the shadow soft and short to avoid the picture being messy and to illuminate the product evenly. The second lamp was a standard shade that lit up the left wall to balance the darkness. The third lamp was a rectangular light box that added light to the table legs. For large-scale products, the parts close to the lens were the main performance objects. Adding a soft light box in the weakened area could increase the brightness, but if the control was not good, it would produce two shadows. The table legs would have hook light and highlight from different light sources. If the control was not good, it would also produce reverse shadows but it was easier to repair.
<a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>