Details of product photographyThe following are some of the key details of product photography:
** 1. Equipment Details **
1. ** Tripod usage **
- The tripod could prevent the camera from shaking, and with its help, the shutter speed could be extended to ensure clear images. For situations where the budget is limited and there is no tripod, the camera can be supported on a stable surface (such as a table or a stack of books), but the flexibility is not good and it is difficult to take a flat image. You can also use a faster shutter speed to shoot, but you may need to increase the USB (which will increase the image noise). If conditions permit, you can choose a tripod that can bend the camera 90 degrees to make it easy to take popular two-dimensional photos.
2. ** Selection of camera and precautions **
- When choosing a camera, it was easy to fall into a cycle of constantly changing equipment. For example, starting from Canon 6D full-frame, it might be changed to 5D3, 6D2, and other different models for various reasons. Each model had its advantages and disadvantages. For example, 6D2 was considered to be a less ideal front frame single-lens reflex, M50 had poor focus and poor lens swapping. When choosing a camera, you should be clear about your needs and avoid unnecessary equipment replacement.
** 2. Lighting Details **
1. ** Lighting cost and effect **
- Lighting for product photography doesn't have to be expensive or time-consuming. You can use natural window light to place the product on the table or floor near the window and adjust the angle before shooting. You can also shoot outdoors during prime time or on cloudy days. However, different products had to match different lighting forms. For example, when shooting fashionable high-tech products (such as laptops), the light could be more artificial. It was better to shoot rough leather boots outdoors.
2. ** Avoiding reflection and ensuring color accuracy **
- For products with good reflective properties (such as jewelry, metal, glass, etc.), adjust the angle of the light to avoid reflection, otherwise the post-processing will be very troublesome. In addition, to ensure that the color of the product is true, you can use a light bulb and flash that can emit a true white color (a special color tone lamp for photography). Because different screen colors are different, accurate color is very important for product photography. At the same time, there were three types of studio lights: fluorescent lamps, LED lamps, and tungsten lamps. The choice of lighting had a great impact on the product picture shooting effect.
** 3. Shooting angle and picture details **
1. ** Multi-angle shooting **
- The product should be shot from multiple angles, such as the top, left, right, etc., emphasizing various parts and small details of the product. For handmade items or products with complex details, close-up shots could convey the craftsman's intentions and generate more content for social media.
2. ** The purity of the picture **
- The surface and external environment of the product picture should be clean, and the background should be mainly pure color to set off the product. When shooting, it was necessary to ensure that the direction of the light was uniform and clear. The accuracy of the light distribution was reflected in the brightness distribution of the product and the control of the illumination range.
3. ** Create depth of field effect **
- The depth of field could improve the three-dimensional effect of the product. When shooting, the relative reference object should be added appropriately to show the size of the product. The camera should be stable during the shooting process.
4. ** Close-up of the product **
- The "macro" function of the digital camera could be used to take close-up shots of the product. It was a good way to take photos of the product's material.
5. **360° product display **
- Placing gif images on the main image to view 360° product display could increase the product conversion rate. The 3D automatic imaging system on the market could meet the demand. As long as the camera, computer and the system were prepared, the software could automatically control the camera to take 360° shots and synthesize 3D product display animations in various format.
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Any product photographyThe product photography was a part of commercial advertising photography, and it mainly focused on products. By displaying the shape, structure, performance, color, and use of the product, it could arouse the customer's desire to buy. It was an important means to spread the information of the product and promote the circulation of the product. It also became an important medium for real life and advertising.
There are many practical techniques in product photography:
- ** Create background **: You can use a roll of white paper, poster board, white chart paper, or A4 white paper to create a clean background by sticking it to the wall with tape or glue.
- ** Tripod usage **: Tripods are very important. They can shoot with higher aperture values and longer exposure times without shaking. They are also easy to compose and try to shoot many times.
- ** Illumination processing **: Illumination is very important. The light cannot be too strong or too dark. You can use the rebound card or negative fill (such as white paper, black paper, and other items around you) to control the light.
- ** Item related **: The product should be kept at a suitable distance from the background. When it is in the center of the light, it should look clean and have a texture. Details can also be repaired through post-processing.
- ** Use of Reflectors **: Use plexiglass or mirrors to create reflections under the product, making the product look more professional and more valuable. Finally, he could also perform post-processing, such as optimization of the background, cleaning up noise, increasing contrast, and so on.
There were also different techniques when shooting different products. For example, when shooting large and flat products, pay attention to the uniform light, the height of the lamp and the painting, the size of the accessories, maintain a 45-degree angle, and the power of the two lamps are the same. If the light is not uniform, the two lamps can be moved back together. If it is not enough, add light directly behind.
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Lifting platform for product photographyThe recommended product is a lift for photography. This kind of lift was very useful in product photography. It could easily adjust the height, allowing the photographer to easily find the best shooting angle. Whether it was shooting small accessories or larger objects, they could achieve the ideal shooting effect through the lift. It could flexibly change the shooting height according to different products and shooting needs, so that the product would look the best in the photo.
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Shooting lens, product photographyHere are some shots suitable for product photography:
- ** Canon EF50mm f/1.8STAR **: launched in 2015. It is Canon's third generation ultra-cheap autofocus 50mm f/1.8 lens. It is more convenient to use on crop sensors and full-frame cameras. It had a circular aperture with seven blades and a maximum aperture of f/1.8 for clearer images. It also had the fast autofocus function brought by Canon's Stepper Drive (Stellar Electromotion) technology.
- ** Canon EF50mm f/1.4USM **: The price is higher than Canon EF50mm f/1.8STAR, but the small increase in the maximum aperture can significantly improve the clarity and bokeh quality. It is compact, light, and easy to store. It is a Canon lens suitable for product photography.
- ** Canon EF85mm f/1.8USM **: Short focal length fixed-focus lens, slightly compressed angle of view can achieve pleasant results, bright f/1.8 maximum aperture can isolate the subject and use shallow depth of field technology, which is conducive to working in low light conditions. Each component is coated with a super spectral coating to achieve high color accuracy and contrast, which can minimize reflections, lens glare, and ghosting. The ring-shaped USM provides fast and quiet autofocus performance and full-time manual focus control.
- ** Canon RF100mm f/2.8L macro IS USM**: designed for full-frame cameras of the Eos R series. Combining medium telephoto field of view, fashionable design, and close-range focusing performance, it is the ideal choice for portraits, products, and macro subjects. It has a fixed focal length of 100mm, a bright f/2.8 maximum aperture, fast high-precision autofocus, and spherical aberration control ring. The near-focus design can handle subjects up to 10.2 inches, and the super spectral coating can minimize ghosting and glare under strong light conditions.
- ** Tenglong SP 90mm F/2.8 Di Macro 1:1 VP USD F017 macro lens **: The focal length is practical. Compared to the 60 macro lens, the background will not be too much trouble in the picture. Basically, you can shoot around the product. When the background was messy, it could also make the background less conspicuous and highlight the product. It could also compress the space to place more things in the same field of view, allowing the product to be taken without distortion.
- ** Sima Art 50mm F1.4 DG HSM lens **: The current price is 4399 yuan, and the second-hand price is more than 2000 yuan. It's cost-effective. It was compatible with the Nikon's FTZ ring, and it worked well. The focus was accurate and the noise was low, but the weight and size were more prominent. Shooting products can get a good texture and highlight the main body, basically without distortion, and can also reduce the image interference factors when the scene is not ideal.
- ** Seagull 90mm f4.5 magnifying lens (produced by Shanghai No. 2 Eyewear Factory)**: A domestic lens from more than 40 years ago. At that time, the price was 25 yuan. Now, the imaging effect of a digital camera is quite good. Aperture adjustment range of 4.5 - 16, 62 aperture blades, silver appearance small, long distance between the two sides can be transferred to a variety of digital cameras, can cover the medium frame, through the focusing tube expansion and contraction focus, four pieces of mangostana plug structure sharpness is better.
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E-commerce product photographyE-commerce product photography was a photography category that used photography techniques, light and shadow, background, and props to show the shape, color, and material of the product. It covered still life photography such as beauty makeup, metal shapes, jewelry, digital appliances, food and wine, leather bags, and so on.
When doing e-commerce product photography, you need to pay attention to the following aspects:
1. ** Equipment preparation before shooting **
- ** Cameras **: Entry-level single-lens reflex cameras can meet the basic shooting requirements. It would be better to use more professional high-end cameras if possible.
- ** Lenses **: Choose the lens according to the size of the product. When shooting small accessories and other small items, you can use a hundred micro lens to show the details; when shooting bags, clothes and other larger products, you can choose a 50mm large aperture standard fixed-focus lens, which can control the distortion of the photo and display it close to the 1:1 image seen by the human eye. The large aperture also helps to highlight the main body.
- ** Soft Light Box **: The use of a soft light box can make the background simple, allowing the product to be fully illuminated by 360 degrees of light, making the texture of the photo better.
2. ** Production Shooting Details **
- ** Setting up the shooting scene **
- ** Backgrounds **: Choose a contrasting background based on the color of the product. White backgrounds are usually more versatile.
- ** Light **: If you use natural light, try to shoot close to the window; if you use artificial light, you need to know the lighting knowledge, you can also use a soft light box with light.
- ** camera settings **
- ** Mode **: Set the camera to M (manual mode) for shooting, and set the focus mode to single-shot autofocus.
- ** White Balance **: If the camera flash is used, the white balance will be set to flash mode. If natural light is used, the white balance will be set to auto mode. This will ensure that the photos will have the true colors of the product.
- ** Isofile **: Can be set to the minimum, such as 50 or 100, to make the image quality clearer.
- ** Shooting of the product **: After the preparation work is completed, adjust the position of the flash and the product. After focusing, press the shutter to shoot. Then, adjust the position and angle of the product to shoot again until the product is shot from all angles.
3. ** Ways to make product photos more brilliant **
- ** Combined with character shooting **: For example, let the model hold the product to display, if it is clothes, let the model wear it to display. This is more attractive to customers than directly shooting the product.
- ** Exhibiting product characteristics **: For example, when shooting metal products, you can show the texture by changing the angle.
In addition, there were the following shooting techniques:
1. ** Clean the dirt on the product **: Any material must be cleaned before shooting, because the small flaws on the product will be obvious under the lens. If the cleaning is not thorough, it will affect the visual effect.
2. ** Selection of lens **: Choose the lens according to the visual effect of the product. Generally, you can choose a lens with a focal length of 70mm-200mm. A small focal length lens is good for capturing the details of the product and capturing abstract effects.
3. ** Multi-angle shooting **: For beginners, try to shoot products from different angles. The pictures taken from different angles have different effects. You can choose the pictures with good effects for the online store operation.
4. ** Post-production shooting **: If the product is cleaned during the shooting, it can save time in the post-production. Later on, he would adjust the color and light of the product picture and cut it into the required size.
5. ** Changing shooting style **: To avoid a single shooting style, you can try new shooting methods, such as taking a panoramic view of the product, close-up shots, single shots, multiple shots, etc.
6. ** macro shooting **: Commonly used to take close-up shots of products. Most digital cameras have a "macro" function. Different cameras have different macro effects. The macro function can clearly show the details of the product.
7. ** Light utilization **: Let the sun be behind and have a certain offset. The light in front can illuminate the product, and the shadow produced by a slight angle can show the texture of the product.
8. ** Correct composition **: A common three-point rule composition in photography. It divided the picture into three parts (horizontal and vertical) and placed the subject on the line or at the intersection.
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Qingkou product photography quoteIn the reference materials, only the quoted price of Jinhua Yiwu Qingkou stockings model was found to be 49 yuan. No more quoted information of other Qingkou product photography was found, so it was impossible to accurately answer the overall quoted price of Qingkou product photography.
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For the photography competitionThe following are some of the works that participated in different photography competitions:
- In the 2016 World Press Photographer Competition (59th edition), Warren Richardson's "A New Hope" won the annual photo award, which deeply depicted the life of refugees.
- In the 2024 Dog photography award, there were many entries, such as Regina Jensen's "Moving in Time"(first place), Anna Witkowskaya's "Energy Explosion"(second place), and Annie Lauri Legg's "Maze in Trot"(third place).
- There were also works by photographers from different countries, such as China's Chen Lifeng's Red River of Faith, South Africa's Katarzyna Young's Hubris Part I, and America's Nadia Aly's Huddle. These works might participate in various photography competitions or related activities such as exhibition.
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