Video of product animationThe product animation promotional film was a type of promotional film that used computer technology and multi-media software to create product models for publicity and product display.
The production process could be roughly divided into four steps:
1. ** Pre-production research **: This is the prerequisite for the production. The purpose of the video production, customer groups, product core, etc. must be clear to grasp the direction for the subsequent steps.
2. ** Script planning **: Firstly, it is to sort out and refine the content, including product introduction, functions, advertising slogans, etc. Secondly, it is to design scripts. It is to carry out creative planning and design video scripts in the form of copywriting. Each picture is designed through words and drawings, and accompanied by copywriting to reflect the expression and movement of the picture.
3. ** Animation Production **: Including the design of the style, characters, scenes, and animation. The styles were hand-drawn, business, fashion, technology, and many other types. They were determined according to the needs of the preliminary research. Then, the characters and scenes were designed and the layout was done according to the script. Then, the floor plan was moved. The final effect had to serve the purpose of the video production.
4. ** Video Production **: Including the production and synthesis of dubbing, soundtracks, subtitles, post-editing, etc. The dubbing would be presented in the form of narration or character dubbing according to the script. The style would depend on the needs of the promotional film. The soundtracks and sound effects would enhance the appeal and rhythm, and the text effects such as subtitles would make the animation more voluptuous. Finally, it would be edited and synthesized.
The production points were as follows:
1. [The foothold lies in the product.] The production purpose must be clear, the needs must be considered from the perspective of the audience, the customer's pain points must be resolved, and the product features must be explained clearly.
2. ** Originality **: It is the soul of advertisements and promotional videos. Only promotional videos with great visual impact can attract audiences.
3. ** Clear presentation **: The promotional video is usually short and concise. The picture and voice acting should be concise and clear so that the customer can remember the key content after watching it.
In terms of style, there were mainly the following:
1. ** Brand Story Style **: It is suitable for enterprises that have entered the stage of brand upgrading. It is to build a brand feature film based on the long-term brand strategy of the enterprise. It will extract the stories behind the enterprise and products to refine and sublimate, and improve the rational understanding of the target audience towards the enterprise.
2. ** Family and Co-encouragement Style **: It requires true devotion, empathy, and animation videos that resonate with consumers. It shows the product in detail so that consumers can buy it with peace of mind.
3. ** Majestic, shocking style **: suitable for large-scale, powerful traditional enterprises and government agencies, but there are requirements for the venue and production budget. Large products or difficult to shoot and display such as medical animation are suitable for this style.
4. ** Modern technology perspective style **: The company pays more attention to the modern atmosphere and technological elements in this style of animation video. It is close to the user and follows the international trend. It advocates creative expression and pays attention to special effects. The rhythm is fast, the color tone is often high and gray, and the texture of the picture is dense and modern. The shooting method is varied and the sound effects are used to enhance the atmosphere. There are more animation elements that show the advantages of the company in the picture processing.
Compared with traditional shooting, the product animation had a unique advantage. It could show the appearance, characteristics, structure, function, and operation mode of the product in more detail, allowing people to understand the product in a comprehensive and intuitive way. The special effects could be set freely according to the needs, and it was easier to modify than traditional video shooting. The lens could be flexibly set, and the product could be displayed from multiple angles. It was a powerful tool for product promotion and market development. It could be used in many product display fields such as cars, production processes, new product releases, production processes, and so on.
How to create cartoon style animation in Blender?Well, to create cartoon style animation in Blender, you need to focus on a few things. First, get the lighting and textures right to give that cartoonish look. Also, play around with the animation curves to make the movements smooth and exaggerated, like in cartoons. And don't forget to add some simple but effective sound effects to enhance the experience.