best commercials that tell a story

One great example is the Apple '1984' commercial. It told a story of breaking free from conformity, symbolizing Apple's revolutionary approach in the tech world. The dystopian setting and the heroic figure running to smash the big screen representing the status quo was very impactful.

One benefit is increased engagement. People are more likely to watch a commercial that tells a story rather than just presenting a product. It also helps with brand recall. For example, if a commercial tells an emotional story about a family using a certain product, viewers are more likely to remember the brand when they see it in the store. Another advantage is that it can create an emotional connection with the audience, making them more inclined to support the brand in the long run.

The Dove 'Real Beauty Sketches' commercial. It told a story about how women perceive themselves compared to how others see them. It was a very emotional story that tied in well with Dove's message of real beauty, and it was widely shared and talked about.

Hilton commercials can tell a story by highlighting the experiences of guests. For example, they can show a traveler arriving at a Hilton hotel after a long journey. The warm welcome from the staff, the beautiful lobby, and the comfortable room can be part of the story. This creates an emotional connection with the viewers as they can imagine themselves in that situation.

One key element is a relatable character. For example, in a coffee commercial, it could be a tired office worker. Another is a clear plot. It might start with a problem like the worker being sleepy, then the coffee solves that. Also, emotions play a big role. The relief and satisfaction of the worker after drinking the coffee can make the story engaging.

The setting is an important element. The grandeur of Hilton hotels, from the exterior architecture to the interior design, helps set the stage for a story. It gives an impression of luxury and comfort which is part of the story they want to convey.

The key elements often include strong visual imagery. Since there is no sound, the pictures have to convey the story clearly. For example, using expressive facial expressions of the actors. Another element is a clear narrative arc. It should start, develop, and reach a conclusion just like a normal story. Also, effective use of symbolism can play a big role, like using a particular color to represent a mood or idea.

Use relatable characters. If the characters in the story are like the target audience, it's easier for viewers to engage. For example, if the target is young mothers, show a young mother in the story. Also, keep the story simple. A convoluted story will lose the audience. Make sure the product is integrated well into the story. It should seem like a natural part of the narrative.

One common theme is family. Many Japanese commercials use family relationships in their stories, like a family coming together over a meal made with a particular product. Another theme is nature. For example, a commercial might show a person finding inspiration in nature while using a product, like a notebook they write in while sitting by a beautiful Japanese forest stream.

Effective commercials that tell a story engage the audience by making the story relevant to their lives. If it's a commercial for a new smartphone, it can show how the phone helps in everyday situations like taking pictures at a family gathering or getting work done on the go. This makes the audience see the value of the product in their own lives and thus engage with the commercial.