Love and friendship are common too. A story in a commercial might be about two friends who share a special moment over a new type of Japanese snack. Or a couple falling in love all over again while on a trip made possible by a travel - related product. These themes help to create an emotional connection with the audience.
Tradition is also a frequent theme. A commercial could tell a story of a young artisan learning an ancient craft and using a specific tool or material in the process. And of course, there's the theme of self - improvement. Just like in the cosmetics commercial I mentioned before, stories often revolve around a character bettering themselves in some way with the help of the product.
One common theme is family. Many Japanese commercials use family relationships in their stories, like a family coming together over a meal made with a particular product. Another theme is nature. For example, a commercial might show a person finding inspiration in nature while using a product, like a notebook they write in while sitting by a beautiful Japanese forest stream.
One benefit is increased engagement. People are more likely to watch a commercial that tells a story rather than just presenting a product. It also helps with brand recall. For example, if a commercial tells an emotional story about a family using a certain product, viewers are more likely to remember the brand when they see it in the store. Another advantage is that it can create an emotional connection with the audience, making them more inclined to support the brand in the long run.
One key element is a relatable character. For example, in a coffee commercial, it could be a tired office worker. Another is a clear plot. It might start with a problem like the worker being sleepy, then the coffee solves that. Also, emotions play a big role. The relief and satisfaction of the worker after drinking the coffee can make the story engaging.
One great example is the Apple '1984' commercial. It told a story of breaking free from conformity, symbolizing Apple's revolutionary approach in the tech world. The dystopian setting and the heroic figure running to smash the big screen representing the status quo was very impactful.
The setting is an important element. The grandeur of Hilton hotels, from the exterior architecture to the interior design, helps set the stage for a story. It gives an impression of luxury and comfort which is part of the story they want to convey.
The key elements often include strong visual imagery. Since there is no sound, the pictures have to convey the story clearly. For example, using expressive facial expressions of the actors. Another element is a clear narrative arc. It should start, develop, and reach a conclusion just like a normal story. Also, effective use of symbolism can play a big role, like using a particular color to represent a mood or idea.
Hilton commercials can tell a story by highlighting the experiences of guests. For example, they can show a traveler arriving at a Hilton hotel after a long journey. The warm welcome from the staff, the beautiful lobby, and the comfortable room can be part of the story. This creates an emotional connection with the viewers as they can imagine themselves in that situation.
One common theme is the concept of 'giri' and 'ninjo'. 'Giri' refers to obligation or duty, and it often creates conflict in love stories. For example, a character may be obligated to marry someone for family reasons, but is in love with another. Another theme is the beauty of simplicity and the appreciation of nature in the context of love. Couples might share a special moment in a cherry blossom - filled park, symbolizing the transient yet beautiful nature of their relationship.
The theme of the supernatural is prevalent. Dark water in Japanese stories is often associated with ghosts, spirits, or otherworldly entities. It's not just normal water but something that has a connection to the afterlife or a different realm. This makes the water not just a physical element but a gateway to the unknown and the terrifying.
Common themes in 'kaidan a japanese ghost story' include the presence of supernatural entities like oni (demons) and yokai (spirits). There is also the theme of lost love. For example, a ghost may be pining for a lost lover and causing hauntings in the places they used to frequent. Also, themes of moral lessons are present. If someone was greedy or cruel in life, they might be punished in the afterlife, and these stories serve as a warning.
Use relatable characters. If the characters in the story are like the target audience, it's easier for viewers to engage. For example, if the target is young mothers, show a young mother in the story. Also, keep the story simple. A convoluted story will lose the audience. Make sure the product is integrated well into the story. It should seem like a natural part of the narrative.