Maybe in that fanfiction, Naruto's over - eagerness to be recognized could be misconstrued. His loud and boisterous nature might annoy people. For example, if he constantly interrupted others or pushed his ideas too hard without considering others' feelings, it could lead to dislike.
One possible reason could be envy. If Naruto suddenly gains a great deal of power or attention in the fanfiction, his friends might feel left out or jealous. Another reason could be a misunderstanding. Maybe Naruto is framed for something he didn't do, and his friends believe the false accusations without giving him a chance to explain. Also, in some fanfiction, a change in Naruto's personality, like becoming overly aggressive or secretive, could lead to his friends growing to dislike him.
He could start by having an honest conversation with his friends. Explain his side of the story clearly. For example, if it was a misunderstanding, he can show evidence to clear his name.
At first, Naruto might be really confused. He's used to thinking of his friends as his support system, so when they turn on him, he doesn't understand why. He'll probably try to talk to them, to ask what he did wrong. If they don't listen, he could become really sad and withdrawn. Maybe he'll start training even harder, using the pain of being rejected by his friends as motivation to become stronger.
In some fanfictions, Naruto might be hated by his friends due to a misunderstanding. For example, if there's a false rumor spread about him being a traitor. Another reason could be his sudden increase in power that makes his friends jealous. Maybe he accidentally harms one of them during a training session and they hold a grudge.
One reason could be that some fans might be disappointed with certain aspects of the original Naruto series. For example, the development of some characters might not meet their expectations. So, they create fanfiction to express their negative feelings.
In some fanfictions, it could be due to outside influence. For example, an enemy might use some kind of mind - control or false information to make Naruto's friends turn against him. Also, Naruto's own actions that are misinterpreted can lead to this. Say he tries to protect his friends in a way that seems wrong to them at first glance, like using a dangerous jutsu near them to fend off an attack.
In some fanfictions, Naruto might be depicted as being hated by Konoha. This could be due to various reasons. Some authors might want to explore alternative storylines where the village's perception of Naruto is different. For example, they could write a story where Naruto's power is seen as a threat rather than an asset, leading to hatred from some in Konoha.
Maybe in the fanfiction, Naruto has made some decisions that go against Hinata's beliefs or values. Suppose Naruto decides to use a very dangerous and unethical jutsu for power, and Hinata, who is usually very moral, might start to hate him for that.
One possible reason could be misunderstandings. Naruto is a bit of an outcast at first, and his brash personality can be misinterpreted. In fanfiction, the team may misjudge his actions as being self - centered when in fact he's just trying to prove himself. This could lead to them hating him.