The writing style might be the culprit. If it was overly complicated or too simplistic. Complicated writing can make it hard to follow the story, while simplistic writing can seem childish. Another factor could be the themes. If they were too dark or not explored in an engaging way.
The characters could be a big turn - off. If they constantly made stupid decisions or were just mean for no reason. It would be really hard to like the novel then.
One possible reason could be the plot. Maybe it's too convoluted or predictable. For example, if it follows the same old tropes without adding anything new. Another reason might be the characters. If they are unlikable or one - dimensional, it can make the whole reading experience unpleasant. For instance, if the protagonist is constantly whining and not taking any action.
In 2023, he published a new book called " The General is Ferocious." This novel told the story of a censor, Wang Bing, who was demoted to Tangzhou. On his way, he was hunted down by assassins sent by his political enemies. At the same time, the brave and foolish young man, Xu Huai, awakened an unfamiliar memory of his later life. This new book was commented and shared on the Anlou Literature and Fictions Network. The other search results did not mention whether there were other new books.
Maybe in that fanfiction, Naruto's over - eagerness to be recognized could be misconstrued. His loud and boisterous nature might annoy people. For example, if he constantly interrupted others or pushed his ideas too hard without considering others' feelings, it could lead to dislike.