One characteristic is that many of the ghosts have a strong connection to nature. For example, some are associated with specific trees or bodies of water. Another is their appearance. The Pontianak often has long flowing hair and a pale complexion. And they usually have a certain behavior pattern, like the Toyol being mischievous and stealing things.
Malaysian ghost stories, or 'Hantu' stories, are often deeply rooted in local culture and superstition. There are various types of 'Hantu' like the Pontianak, a female vampire - like ghost. These stories are passed down through generations and are used to both scare and educate. For example, they might teach children to be home before dark or not to wander into certain areas.
The humor and unique character designs usually make a funny shrimp cartoon appealing. Maybe it's the wacky expressions or the crazy adventures the shrimp goes on.
How about a cartoon of a woman holding a sign that says 'Equal Rights Now!' surrounded by other women supporting her? Or maybe a cartoon of a woman climbing a ladder of success that's been made difficult by gender biases. You could also have a scene where women are given smaller opportunities compared to men, highlighting the injustice.
Old Bugs Bunny cartoons typically had funny one-liners and crazy chase scenes. The characters were very endearing and had distinct personalities. Also, the stories often had a lighthearted and entertaining tone.