How does the lobster online store create products?

Answer 1

The following are some of the ways the lobster internet celebrity shop creates products:

###1. Pay attention to quality and choice of ingredients
1. ** Specially selected ingredients **
- Some online lobster shops would choose crayfish from specific places, such as Qianjiang, because the quality of the shrimp there was better. For example, Liang Liang steamed prawns used prawns from Qianjiang, Hubei Province. These prawns were freshly cooked. Each prawn was yellow when peeled open. The prawn meat was elastic and firm, which laid the foundation for creating high-quality products.
- Yikouxiang Lobster had carefully selected crayfish from Hubei Province. Its shell was thin, and the meat was fat and tender. Such ingredients were easy to taste, which was an important factor in the popularity of the product.
2. ** Quality guaranteed **
- Maintaining a stable quality in the supply of ingredients, such as transporting fresh crayfish from a fixed place of origin every day. Crayfish such as Yikouxiang crayfish only came from all the way from Hubei to ensure that the taste and quality of the products tasted by customers were similar every time.

###2. Creation of product innovation and features
1. ** Taste innovation **
- To develop a variety of lobster dishes to meet the needs of different customers. For example, there were many flavors such as braised lobster beef noodles, steamed prawns, garlic fragrant lobster, lobster rice cakes, etc. The rich taste choices attracted more customers.
- In addition to the common braised shrimp, Youguo Braised Shrimp Shop also set up lobster pot dumplings, lobster cup noodles and other peripheral products, integrating lobster elements into different dishes to create a unique taste experience.
2. ** Unique craftsmanship **
- Memories Lobster was made by deep-frying carefully selected shrimps at high temperature and then adding 18 kinds of Chinese medicinal herbs to make the shrimp meat firm, plump and fragrant. This unique production process became one of the characteristics of the product.

###3. The product positioning and pricing strategy
1. ** Precise positioning **
- Some lobster online celebrity shops would target specific consumer groups. For example, Master Kong's crayfish noodles targeted new white-collar workers, senior middle-class, and young consumers of Generation Z who had a high pursuit of quality of life. They would create products by satisfying the dual needs of this group for food quality and convenience.
2. ** Reasonably priced **
- For example, the Yikouxiang lobster was priced in a way that made small profits but quick sales. 10 catties of crayfish cost less than two hundred yuan. This pricing strategy attracted many consumers, making more people willing to try its products.

###4. The presentation and packaging of the product
1. ** The dish is beautiful **
- Creating attractive dishes from the outside, such as providing large and large lobster dishes (7 - 9 yuan), steamed prawns like beautiful steamed prawns, large and sizable prawns, increasing the visual appeal of the dishes.
2. ** Periodical product packaging **
- For some peripheral products, such as Youyou's ice cream from Youguo Braised Shrimp Shop, lobster elements or store features might be reflected on the packaging to enhance the overall appeal of the product.
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