Beef Noodles Online Celebrity Shop, Lanzhou

Answer 1

The following are some of the more well-known beef noodle shops in Lanzhou:
- Zhang Guoren Beef Noodles: Located on Zhengning Road, it became a new "Internet celebrity" in the dining industry of Lanzhou with a super big bowl of beef noodles. In 1995, it was started by Zhang Guoren and Mi Jixin. At first, they sold ordinary beef noodles, cold noodles, and braised noodles. Later, they launched "Two Harmonies" and "Super Big Bowl" a few years ago (the diameter of the bowl mouth was 42 cm and the depth was 16.5 cm. One bowl could hold five bowls of ordinary noodles and seven to eight bowls of soup). Its "super big bowl" innovation came from Mi Jixin's inspiration after seeing the video of a girl sending super large milk tea to a cleaner on the Internet. Initially, the big bowl was custom-made in Jingdezhen. Later, the blue-and-white porcelain bowl was used for aesthetic purposes. Although the super large bowl of beef noodles was questioned after it became popular, there were many regular customers in the shop, and there were often long lines at the door during peak hours. In order to better serve foreign tourists, the store started with small details, such as providing small spoons for southerners, preparing peeled garlic for people from Shanxi and Shandong, and setting up a shopping guide to recommend products according to customers 'accents. Zhang Guoren's son, Zhang Xin, participated in the development of the store after graduating from university. In 2015, he joined his beef noodles in Meituan Takeout.
- Mogouyan Beef Noodle Shop was a shining city card in Lanzhou, favored by locals and tourists from all over the country. In 2021, the program team of "Running the Yellow River Season 2" came here to record. After the members of the running men's team checked in, they received more attention. The video of the running men eating beef noodles in the store attracted many tourists from other places to taste it. The prices here were affordable. A bowl of noodles cost 8 yuan, and beef cost 9 yuan for one tael.
- Chen Xianggui: It was a well-known brand among the beef noodle shops in Lanzhou. In less than four months, 40 stores closed down. From the perspective of some media narrations, the general business of Lanzhou beef noodle brands was cold and facing the trend of closing stores, but the actual situation was not completely the case. According to the observation of Red Meal Network, Chen Xianggui's stores in some shopping malls in Guangzhou had an attendance rate of more than 60% during peak hours on weekdays, and some stores would line up on weekends. In September 2024, the brand opened 15 new stores in just one month, distributed in Shanghai, Guangzhou, Hangzhou, etc. In November, it began to recruit partners from all over the world. The average price per person started at 26 yuan. If they ordered a set meal or added snacks and barbecue, the average price per person was usually more than 35 yuan. Moreover, snacks and drinks such as oatmeal milk, eggs and fermented rice were added to the menu.
- Ma Jiyong: It's also a popular brand of beef noodles in Lanzhou. It has more than 240 stores, which is the most of the three popular beef noodle brands. The unit price per person started at 26 yuan. In terms of business, they also added a large number of barbecue, snacks, drinks and other categories to the menu, such as Shaanxi famous Liangpi and pepper chicken.
- Zhang Lala: The official WeChat said that the number of contracted stores has exceeded 300. Its per person unit price started at 26 yuan, and it added snacks such as roasted New York-style chicken wings and roasted palm treasures in the store. In November, it also distributed business partner benefits to the public, and gave 50,000 yuan to the top 10 who signed the contract.
Read more exciting novels for free