The Communication Method of Comic Culture

Answer 1

There were many ways to spread anime culture:

** 1. The content of the work itself is related **
1. ** Integration of materials and values **
- The anime material was compatible with the nation and the world, and it adhered to the concept of "hybrid culture to promote the cultural identity of the audience". For example, Japanese anime would integrate cultural elements from many countries. For example," The Twin Stars " had the urban culture of the United States," Sky Battle " was based on Indian Buddhist mythology, and " Twelve Kingdoms " was adapted from the culture of the Spring and Autumn Period in China. Moreover, the works were permeated with the beautiful values of unity, struggle, and other common human values, which could arouse the empathy of audiences from all over the world and promote the spread of animation culture.
2. ** Creation targeted at the target audience **
- The animation could analyze and excavate the cultural similarities with the target country according to the specific situation of the target country, and produce targeted animation products. For example, Japan aimed at the consumer psychology of the Chinese audience and used geographical proximity to directly set up animation processing plants in China for local production and creation. Other countries such as the United States, Germany, France, and Arabia had similar operations.

** 2. Borrowing the power of the government **
- Some governments advocated animation diplomacy to expand the influence of animation culture overseas. For example, the Japanese government advocated and practiced animation diplomacy, using the overseas spread of animation culture as a strategic tool to enhance the country's soft power, using official development assistance projects to promote domestic animation products, and providing a series of animation products free of charge to third world countries.

** 3. Make use of exhibition activities **
- By organizing various animation and animation exhibition, displaying the original animation art, etc., to promote the spread of animation culture. For example, the National Art Foundation of China, a communication and promotion project hosted by the Communication University of China, held an exhibition in Tokyo. Many guests attended the opening ceremony. The Japanese audience watched the Chinese animation exhibit at the exhibition and felt the wisdom and inspiration conveyed by the Chinese traditional culture and art animation, which promoted the cross-border communication of animation culture.

** 4. Borrowing the network platform **
- With the popularity of the Internet, animation works could be spread all over the world through online platforms, attracting fans from all over the world, forming a huge animation cultural circle, thus expanding the influence of animation culture.
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