Posters with words

Answer 1

Here are some key points about poster design:
1. ** Character Collocation **:
- The more conservative way of matching was to match black with sans serif, and Song with sans serif. When mixing and matching the font, English should choose the sans serif font, and Chinese should choose the Song font. Pay attention to the thickness of the two to ensure that the gray scale of the page is balanced. Gray scale was related to the size of the words, the lines of the words, the spacing of the words, and the coordination of different font combinations.
2. ** Text arrangement and layout **:
- The layout could be done in a relaxed manner. For example, in the case of a lot of text or plain text, you can refer to the text and graphic arrangement techniques of more than 100 posters designed by British designer Harry Richards for inspiration.
- It was the most basic and important thing to sort out the hierarchy of text information. There are many ways to arrange text, such as:
- Using the flip effect (when using serif and non-serif together), it creates a visual impact that cuts through time and space.
- On top of the Song font, there were handwritten English words and a hazy background to create an atmosphere.
- In terms of font design and graphic tonality, he paid attention to the design of font lines, presenting unique colors, expressing mystery, oppressive atmosphere, etc., like acidic style font design.
- He created a layout with a sense of spatial layering, using elements to create near, middle, and far effects on the screen, and using the proportion of words and the contrast between the front and back to express the theme.
- He used a cut-and-paste technique to arrange the seemingly messy grid, making use of the contrast between the black text and the white grid.
- The black and gray background was matched with the white theme text, and an object was placed in the middle to create a sense of mystery.
- Design an interesting font (such as "Come, come, come" font) and color scheme in the poster.
- A pile of text from top to bottom, from large to small, was placed in front of a clean background and character to form a line and surface.
- He matched the Chinese and Western characters, such as the black lining, to increase the contrast between the characters and enhance the visual conflict.
- The use of high-purity bright colors to break the monotonous dullness of the pure colorless, making the picture lively, using the large font and shapes in the picture as decorative blocks.
- Using the common layout of left and right composition, the entire poster was unified and coordinated.
3. ** Character visual effects **:
- There were many ways for simple words to create a sense of scene. For example, he could use a beam of light to change the color of the strokes, combine it with reality to create a sense of space (such as materializing a wonderful realm through reality and reality), or overlap the words. He could also add background text and elements to the text.
- If you didn't know how to deal with the font of the title, you could enlarge the font of the title again and again to strengthen the tension of the picture through a strong contrast in size. At the same time, using the size change and contrast of Chinese characters, using a composite font with Japanese typography style, and using glyph symbols, punctuations, etc. as design elements, it could also highlight the theme and reflect different font characteristics.

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