Analysis of the Cultivation Path of TikTok's Selection of Streamer

Answer 1

The following is an analysis of the cultivation path of TikTok streamers:

** 1. Self-positioning and character establishment **
1. ** Self-analysis **
- In terms of physical characteristics, the host needed to be clear about whether he was cold and handsome or kind and amiable. For example, if it was a beauty category, being kind and amiable might be more conducive to building trust with the audience.
- In terms of personality traits, he had to determine whether it was cold, serious, or humorous. As for the category anchors, humor helped to attract the audience's attention when introducing products. For example, when introducing some creative items, humor could make the audience more interested.
- In terms of behavior and habits, he had to understand whether he was eager to show off or versatile. If you want to show off, you can show the product features more vividly when you display the selection.
2. ** Character Presented **
- The characteristics of the live broadcast's character, the category of the selection, and the target audience were used to determine the suitable character. For example, if the product was fitness equipment, the character could be healthy, energetic, and knowledgeable. The target group was the group with fitness needs. The host could express his character through the selection of items. When introducing the fitness equipment, the host could share his fitness experience to show the professionalism and credibility of the character.

** 2. Transmission of information and exposure **
1. ** Information Transfer **
- The host wanted to expose the information of his character multiple times in the live broadcast. If it was a genre streamer, he had to be clear about whether he was a selection expert or a price-performance miner. For example, he often mentioned how he screened the products and what strict standards he had for the selection. For example, he emphasized the quality inspection process of the selection, so that the audience would have a deep impression of the professionalism of the host's selection.
2. ** Evoking user resonance **
- In the live broadcast, the users who had used the selection were guided to give a true evaluation. This was especially important for streamers who chose the product because the audience trusted the feedback of those who had actually used the product. For example, they could show screenshots of users 'positive comments on the selection in the live broadcast room, or invite old customers to share their experience after using the selection, so as to drive more people to trust the streamer and the selection.

** 3. Starting number is related to traffic acquisition **
1. ** Initial Planning **
- Think about how to get traffic on the premise of cash flow, and clearly identify who the target users are. For example, if the selection was a fashion accessory targeted at young women, then the target audience would be the young female group, and the traffic acquisition plan would be targeted at this group.
- To be a personal IP and become an iconic figure in the selection of categories. For example, in the selection of household items, the host could create an IP image of a warm home life. By sharing the good things in the home life, it could attract the audience who paid attention to the home selection.
- He only focused on the content related to the category. If it was about food selection, they would continue to share knowledge, reviews, and other content about the food selection. They would avoid posting content that had nothing to do with the food selection.
2. ** Operation of account **
- Pay for the content and use the data to replicate the content. For example, a category streamer could test the reaction of different choices among different audiences by placing advertisements, and adjust the recommendation order and introduction method of the choices according to the data.
- Find a matching account and learn from other successful streamers. For example, he could study their selection strategy, livestream style, and the way they interacted with the audience. He could look for 10 - 20 high-quality peer accounts, analyze their starting time, work content, etc., and learn from their methods of attracting audiences.
- Perfect the account information and maintain the vertical. The profile picture, name, background image, etc. all had to reflect the characteristics of the selected category. If it was a streamer who chose pet supplies, the avatar could be a combination of a cute pet and pet supplies, and the name could contain keywords related to the pet supplies.
- Release works according to a certain rhythm. For example, in the early days, he could release a piece of work in the morning, noon, and evening to maintain a steady increase in the number of views of the work. For streamers who chose the genre, the content of the work could be the introduction, evaluation, usage scene display, and so on.

** 4. Selection and product related **
1. ** Selection Strategy **
- Confirm welfare goods, acceptance goods, and regular price goods (explosive goods). The welfare items had to be attractive and able to attract viewers into the live broadcast room. For example, if the choice was an electronic product, the welfare item could be a low-cost mobile phone case or other small accessories. The goods had to be able to be sold in large quantities and stimulate accurate traffic. Whether it was a loss or a profit, it was fine as long as they could sell in large quantities. Regular products (explosive products) had to be labeled accurately and were the core profitable products in the selection.
2. ** Knowledge and display of products **
- The host had to have a deep understanding of the product, including its functions, characteristics, usage methods, quality, and so on. He could show off the advantages of his choice professionally in the live broadcast. For example, when choosing kitchen supplies, the host had to clearly know the material of the kitchenware, the applicable cooking method, cleaning and maintenance methods, etc., and vividly display these contents in the live broadcast.

** 5. Continuous optimization in the live broadcast **
1. ** Live broadcast speech skills **
- There had to be a general conversation skill and a single conversation skill. The general language technique was used for opening, interaction, and guiding attention. For example, at the opening, the audience was welcomed to the selection live broadcast room and the theme of today's selection was introduced. The single item talk technique introduced each item in detail, including the unique selling point of the product, the price/performance ratio, and so on.
2. ** Data feedback and review **
- Pay attention to data feedback, such as views, likes, comments, product clicks, and other data. Through the analysis of these data, he reviewed the problems and advantages of the live broadcast. For category streamers, if a certain product had a low number of clicks, they had to analyze whether it was a problem with the product itself or the introduction method, so as to improve it in the subsequent live broadcast.
Read more exciting novels for free