Baby shop live broadcast children's photography

Answer 1

If the baby shop wanted to do a live broadcast of children's photography, they could start from the following aspects:

** 1. Personnel related **
1. ** Confirm the streamer's mission **
- The host could not blindly broadcast without a goal. He had to formulate a target plan for the host so that the host knew the mission to be achieved, such as how much audience attention to attract, how many orders to facilitate, and so on.
- For the lack of status in live broadcasts, a salary incentive plan should be given to improve the enthusiasm and status of the host through a reward and punishment system.
- If the streamer's live streaming ability has not been improved, a training schedule is required for the streamer to receive professional training.
2. ** Streamer's ability improved **
- The host's condition was very important. If the host's condition was not good, he should not forcefully extend the duration. If necessary, he should stop the broadcast or take a break. This was because the quality of the data was the key, not the longer the live broadcast, the better.
- The host had to master the skills of speech, learn to keep the audience in suspense, and interact with the audience in a routine way. Only then could the audience not enter and leave in a second. For example, when introducing the children's photography package, he used an attractive way of presentation.
- The host should also have the ability to let the audience participate in the interaction, like a kindergarten teacher interacting with the audience, such as asking the audience about the interesting things of the baby taking pictures, etc. As long as the audience participated in the interaction (in the form of typing), it would cause a pause, which would be beneficial to the development of the account.

** 2. Livestream content related **
1. ** Setting of livestream scenario **
- The background of the live broadcast room was very important. It should have the ability to attract viewers. For example, he could set up some beautiful sample displays of children's photography, promotional activities, and other text and sticker content. When the audience read the content, they would stop. If there was a stop, there would be a push, and there might be more traffic in the future.
2. ** Offer valuable content **
- The live broadcast had to have an altruistic attribute and carry out value output. For example, sharing tips for children's photography, such as how to shoot a baby's natural smile, suitable shooting styles for babies of different ages, etc. It was difficult for viewers to stay in a worthless live broadcast room, let alone traffic stacking.
3. ** The package settings are reasonable **
- Pay attention to the package settings. If the fan tags are not accurate, for example, if the audience is not the target customer group (such as more men, older people, or more foreigners, etc.), it will affect the order. You have to check the fan tags of the data after logging off and make adjustments.
- When setting up the package, it was necessary to combine the price of the store and the local price package of the same industry. It was necessary to make Bao Ma feel that it was a good deal, but also to have a cost-effective price to avoid a situation where it seemed to be a good deal but no one sold it, because Bao Ma usually compared the goods.

** 3. Livestream traffic **
1. ** Stimulating the flow **
- It was important to understand the shallow data to stimulate the push. The shallow data included the audience's stay, attention to the light sign, and the number of followers. For example, the average person would stay for more than 30 seconds, 15 - 30 people, 800 - 1000 people per scene, and 1% of the total number of lights. Only then would the platform give more promotions.
2. ** Solve the problem of multi-store live streaming (if applicable)**
- If the baby shop had multiple stores and was close to each other (within dozens of kilometers, such as the surrounding county or in different districts of a city), they could use a live broadcast room to solve the transaction problem. In the form of photos of multiple stores claiming the front door (don't use chain qualifications) in TikTok visitors, claim several stores with a business license and address. This way, when live streaming in a live broadcast room, TikTok will automatically push all the surrounding stores to this live broadcast room. If the stores were far away, consider opening a live broadcast room in each store.
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